Yesterday Variety reported that Ronda Rousey is going to play Dalton in a re-make-imagining-production of Road House. I’m the kind of guy that finds Road House on television and has to watch it. I am firmly in the camp of people that love the film. I think it was all the roundhouse kicks.
Anyway, I said this is a great thing, if they keep the “Be Nice,” speech.
Marshall Teague, who played Jimmy, the antagonist’s big heavy, favorited my tweet. And then he played along for a series of three or four more tweets. He did an interview about the news, too. This is awesome:
Teague is staying busy. He’s been doing a lot of TV and has two movies, Road to the Well and Hardin this year. Next year he’ll appear in Oil Run and Divorce Texas Style. He’s got 115 credits to his name and somehow I’ve seen a half dozen of them.
I found these three posters in an Italian restaurant in London. I took a few quick snapshots because, I figured, they’d one day be worth sharing. My apologies for the reflections. There was a stairwell and bad lighting and actual food to eat.
It isn’t the most influential spaghetti western, but For a Few Dollars More is a direct descendent. And this is a ridiculously good poster and, no matter the language, you probably know exactly what film this is for:
Released in 1965, the film became the highest-grossing film in the history of Italian cinema. It came to the U.S. a few months later and made millions more.
The Deerhunter, and so now you know that the poster acquirer — shut up, that is too a real profession — for this restaurant has taste:
Ferruccio Amendola did the Italian dubs for Robert De Niro’s Mike Vronsky. He did dubs for more than 30 years, usually carrying big, domineering characters.
Sorry for the angle here, but The Hustler poster was hanging too high:
Totally worth it.
Play this while you read below:
Happily, the Italian dubs for Fast Eddy in both The Hustler and The Color of Money were done by Giuseppe Rinaldi. That’s no small thing. He’s considered the greatest voice actor in Italian history. He dubbed more than 200 foreign actors in about 500 films. Hudson, Sellers, Sinatra, Lancaster, Douglas, Peck, Martin, Dean, Poitier. Were you a leading man in the second half of the 20th century? Chances are that, in Italy, you sounded like Rinaldi. He worked for almost 40 years, until 1997, and passed away a decade later.
Jackie Gleason’s Minnesota Fats was played by Carlo Romano, who was an incredibly accomplished voice actor as well. He appeared in 86 films and did voicework for a few hundred more foreign actors. I can’t find him in that role on YouTube, but there are examples of Romano’s other work. He was no Gleason.
Millions of views for the teaser trailer — which was an event itself today, because modern society is a quirky place. Millions of views. And most people were probably pleased:
And why not? That’s pretty intriguing.
There’s a subset of Star Wars fans who, for years and years, have been re-cutting even the original films and making their own stories. Some of them are supposedly big departures and markedly better than Lucas’ 1970s vision — where Greedo shot second. I am not one of those people. I don’t even own any version of the movies. But, like you, I probably know them all too well in general. So while I don’t cut video, I did see one thing above that I would do differently. But then I had this sudden realization.
Sure, that’s getting millions of views. It is a 1:45 tour de promotion. Culture phenomenon behind it, Disney’s marketing monster behind that. No record is safe. And YouTube is very pleased with the commercials they’ll have floating around that commercial — because modern society is a quirky place and, if you are smart, you can make money advertising off of someone else’s commercial. The Star Wars people are happy, too, particularly if they have entered into any promotional-financial deal with YouTube.
But, in our modern media world, shouldn’t we think beyond the traditional big screen presentation? Shouldn’t we think beyond the video hosting format? That link is getting passed around like a water bucket at a town hall fire today, but that’s just the link. Why wouldn’t you want to promote your product in other ways in other places?
This requires a few obvious changes. First, since your audience is here, there and everywhere, you need to be everywhere. The problem is every platform supports different sizes, run times, loops, etc. So, for a case like a movie promo, you’ll have to change your editorial stride. You have to get the pertinent information out there and, of course, making viewers want to show up to see your finished product.
(What follows is intended purely as a Fair Use educational exercise.)
Let me give it a try. Twitter these days supports a 30-second video embedded right in the tweet. So here you have the luxury of a lot of time in our hyper-mediated world:
After the obvious and necessary trimming required for this marketing/storytelling/promotional exercise, I made one obvious change to the cut. (Personal preference.) I’ll only do it one more time, in a smaller way oriented more toward production than editorializing.
Now, Twitter is generous and gives you 30 seconds, but Instagram only gives you 15. Also, the square format would require some changes on the production end. That, right away, makes Instagram’s video feature outdated in my book. Anyway, here’s the necessarily shorter demonstration promo:
Finally, we come to Vine. The famous six-second video and the urgency of now, now. And don’t forget, it loops. Now I got lucky. Just watching that teaser with the idea of looking for a quick glimpse-clip you realize you’ve got a ton of iconic choices. A Vine ad might work better for this film rather than next month’s Aloha, a romantic comedy or June’s Big Game, an action film starring Samuel L. Jackson. But for this project, for this movie, this clip works well.
Yes, I know there’s a music mixing issue here. I’m only working with the produced material, of course. (And with hasty editing.)
The one thing missing is the MPAA announcement. But otherwise, this is an idea with legs; an idea whose time has come.
You have some audience overlap, sure, but you have different people on these different platforms throughout the day. And they consume products differently in each format. We must prepare our products accordingly, which is to say differently in each. Do it well then you can use social media’s true muscle, passing along information at the speed of light. Keep dropping in those links to the home-base trailer. Drive the audience to YouTube or Hulu. Watch people come in from Twitter and Instagram and Vine or wherever they were. It doesn’t matter where they were before. Now they’re watching a ship speed across the desert, an X-wing fighter skimming the water, that one guy who we don’t know yet, explosions, light sabers … and I’ve just invented the teaser-teaser.
Sometimes you spend all day in your office, doing office things. Sometimes you do office things and it doesn’t even seem like you’ve done office things. But, then, sometimes, you spend all day doing office things, questioning your progress on doing those things and then walk outside at just the right time.
And that, as they say, is its own reward.
My other reward was veggies.
Things to read … because reading makes us big and strong.
(That’s what you’ve been told your entire life, anyway.)
Dalton, diagnosed with Down syndrome at birth, had just realized a long-time dream — playing football for his beloved Bears. Dalton had been hoping to dress with the team all season. Finally approved to participate, assistant Bears coach J.T. Lawrence and the other coaches had an idea.
“We thought it would be a great experience for Dalton and for the rest of our kids if he could get into a game and score,” Lawrence said. There was one problem. Dalton did not need to have any physical contact.
Lawrence talked to Prattville Christian athletic director Sam Peak and asked if his school would allow Dalton to go into the game and score a 2-point conversion if Billingsley scored a touchdown.
“That was an easy answer,” Peak said. “We coach our kids to be thankful for each opportunity to touch someone else’s life. This was an opportunity for us to do something good.”
At ONA, anxiety about Facebook’s increasing control over our traffic revealed itself in lots of questions: If I have 250,000 fans of my page, why don’t they all see everything I post? Why does my journalism seem to reach fewer people than it used to? Is Facebook trying to pressure my news organization to spend money to boost my posts or take out ads?
But there are more existential fears behind this conversation, too: If Facebook isn’t interested in exposing users to content that might be important but won’t result in high engagement like softer news and quizzes do, what will happen to news literacy? What will happen to civic engagement? What happens to The News That Matters, if only Facebook gets to decide what matters?
If you’re from anywhere near where I’m from, this sounds a bit like home:
The sounds are the same, but those North Carolinians have their own unique vocabulary. You get the sense that even that language is falling away. Some of those words were things a parent said, some of them took some recollection. Good that it has been recorded in documentary form — and I want to see the full thing. How else would we have seemingly random blog post titles?