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21
Feb 12

A random assortment of small things

The BIC, Gillette, Shick razor marketing war reaches its logical conclusion:

Groomed

This, the restaurant manager, pictured here, tells me, is not an escalation in the face trimming arms race. It is instead a sign for the ski slopes. You need to know the condition of the terrain you’re about to fall down, he said. You need to know where this a good route or a bumpy one. He had to explain this to me because he’s hanging Colorado skiing paraphernalia in a barbecue house in central Alabama.

But it makes sense. The Zamboni of the skiing world, as I called it, except it is in no way like a Zamboni. But otherwise, exactly like one.

This is at Moe’s, in Lakeview, where I met Brian for lunch today. It is a central location between our offices the barbecue is pretty good. It is a Colorado-based riff on Alabama and Memphis style meat.

The manager says he’s still trying to find the ideal place to hang this inside.

They don’t understand seven-blade razor jokes there, but that’s OK, because I had no idea about this impressive piece of machinery either. The chicken was delicious. They’ve made a mockery out of black eyed peas. All things in life are a tradeoff.

Things to read: Why organizing beats is just as important as large investigations, ” good reporting happens more regularly and more quickly when information is organized from the start and a beat is built around a clear organizing principle.”

The value of Quora, I think, is jumping in toward the end of a good conversation. There is a great curation of links on this page.

Up in the air! It’s a bird! It’s a plane! It’s a zipline!

What is believed to be the nation’s first universal-access zip line and canopy tour is scheduled to open in April at Red Mountain Park in Birmingham.

Consisting of 10 platforms and seven zip runs ranging from 100 to nearly 350 feet long, the course will allow visitors to fly between elevated platforms built in the trees while descending a portion of the slope, tacking back and forth over a draw in the mountain.

At points in the course, a rider will be 50 feet off the ground and moving 25 to 30 mph.

The first comment, before things turned to that delightful level of vitriol and anonymous recrimination that makes most general comment streams, was wonderful: “I have a 17 year old in a wheel chair, I love that he will be able to do this!”

Maybe I’ll get to see him out there. Yes, I’ll be in the ziplines.


18
Feb 12

Networked power

Rain, which we need — we are in an extreme drought, meaning crop and pasture losses and widespread water shortages or restrictions. Or at least in the literature. According to the Southeast Regional Climate Center‘s 2011 State of the Climate (PDF) two metrics, the Palmer Drought Severity Index (PDSI) and the Palmer Hydrological Drought Index (PHDI) suggest the dryness in the region throughout much of last year hasn’t been experienced since the early 1980s. They note this period is “comparable to the dryness experienced during the drought years of the 1920s, 1930s, and 1950s.”

Not that you’d know it by media coverage or water consumption. That probably sounds preachy, but it is meant as an observation. There are slides in that climate report that compare today to the 2006-2008 drought, when cities put out traffic signs urging you to conserve and then the 1998 to 2002 drought. Where I worked toward the end of that period one town created a water use hotline. If you saw people wasting water they asked you to call and report it. People could not wait to tell the police about their neighbor’s luscious lawns. It got so chaotic the police closed the hotline.

You don’t even hear people talk about it this time.

Me? I’m just ready for the neighborhood pool to open.

So it rained a lot today. We live in an area that with a sandy loam soil. We’re right on the geographical border of the Appalachian plateau and the upper coastal plain, so it is dark in places and sandy in other places. And today the water stood on it. When you can make water stand on sand for more than a few minutes you’ve poured a great deal of water on it, .84 inches today.

So that kept us inside. The baseball game was canceled hours before they played it. There’s a doubleheader tomorrow.

Today, just hours and hours of spreadsheets. I think I did three or four hours, which is really six weeks in spreadsheet years.

At the end of it all I had a wonderful example of the truism that this is an age of being able to find information. Once, a few centuries ago, some people knew everything. Not many people, but a few folks had the essence of the sum of human knowledge. Enter Gutenberg, more academies, schools, science, the Enlightenment and the benefit of Flintstone vitamins (brain food!) then things became really expansive. Before long a single issue of a good newspaper, supposedly, had the equivalent amount of information of our ancient polymaths. Once it was what you know. As we learned in school it is: what you know, what you can cram and what you can find in the card catalog.

Of course, these days it is what you can find on Google. Or, as my friend Ike Pigott says, you find it in your network. (And, thus, it is who you know, it will forever be who you know. That’s really the network he likes to talk about in his presentations.) Pigott is coming to speak to my students Monday, so I’m riffing here on some of what he presents. But the important part, these days, is that you know how to find information.

My example of this, was in trying to find a solution to an Excel problem. I was combining four different spreadsheets, removing the superfluous cells and making everything line up nicely. The bigger chore was removing the redundancies. Some of these lines had the same names and contact information. I searched on Google for something like “removing duplicates from Excel.” My Googlefu is strong because I’ve built enough pages and sites to write them both as a designer and a reader. In a game where finding the right word combination is the key I’m usually a big winner.

Only this search was giving me the typical Microsoft tutorial written by a committee of technical writers. The phrase you need is “conditional format unique values,” an expression of bland words grouped together, whose mere existence can wring the life out of any joy you had on a rainy Saturday, and that is before you skim the tutorial. I’m not interested.

I asked my lovely bride if she knew how to “conditional format unique values.” Being a very smart person, she does not know because she has no use for such phrases, I’m sure. But, being a very smart person, she said “Why don’t you just sort alphabetically and delete the duplicate rows?”

(See? That was all about who I know, who happened to be sitting in the same room. I networked well on the homefront.)

I was coming to that idea, actually. I’d had the idea and got sidetracked by this paragraph:

Filtering for unique values and removing duplicate values are two closely related tasks because the displayed results are the same — a list of unique values. The difference, however, is important: When you filter for unique values, you temporarily hide duplicate values, but when you remove duplicate values, you permanently delete duplicate values.

Sometimes asking Google is not the easiest answer. Sometimes you need your own personal expert. That’s the power of your network. From now on I’ll just ask an Excel question aloud. The look I receive from someone who thinks it a stupid question can’t be worse than reading stuff like that.


17
Feb 12

Sporty Friday evening

Opening day at Plainsman Park. Derek Varnadore struck out 11 and Creede Simpson, the only returning starter in the field for Auburn, had this RBI double late:

CreedeSimpsonbaseball

He also forced a walk-in run. The Tigers got the season started off right with a 5-2 win over visiting Missouri. Tomorrow’s game is already a rainout. Maybe they’ll play two on Sunday.

Dinner at Momma Goldberg’s, fighting the crowds of freshmen and others who don’t yet understand the implications behind “Who hasn’t ordered? Can I take your order please?”

Walked down to the Arena to watch the gymnastics meet. Auburn, on a losing streak, welcomed second-ranked Florida. They’ve hosted three teams from the top six in the country so far this season, but the Tigers are getting better every meet.

bars

Auburn had a season high in three of the four rotations, making a new season high final score and the second best score in school history. Even still, they came up just short to Florida 196.875-197.500. I can’t tell you the all-around winner because a bizarre new SEC rule prohibits acknowledging individual accomplishment at the meet. And the university release doesn’t include any Florida scores. (Who needs completeness?)

More pictures from today will be here on Sunday. Be sure to come back for those.

floor

Tomorrow? Rain. Rain. More rain. We’re getting up to 2.50 inches in the next couple of days.


14
Feb 12

Valentinus, the unknown, celebrate him!

The view in the Caf:

StepSing

Step Sing, “Samford University’s most time-honored tradition. Since 1951, students” have been preoccupied from their classes while producing this song and dance revue show. It takes place this weekend. There are 14 teams competing for top honors. Thousands of people (tickets sell out in about an hour) will come onto campus to see the shows, which donate large sums to their annual philanthropy benefactor — this year it is Cornerstone Schools of Alabama.

The shows are great fun, very clever, inventive and entertaining. But the banners may be my favorite part.

And, yes, I went to lunch early, which is why the tables are empty in the photograph. There were things to do. There was a trip to take. I had to travel to Tuscaloosa to get a piece of paper filled out. One piece of paper, five signatures, or, more precisely, initials. This can’t be done electronically or by fax, because it has always been done the old fashioned way, I guess. I figured I wouldn’t get all five people, and I did not.

That was a three hour round trip for two sets of initials.

At least I got to see this:

WashMe

Classic.

Late night for the student-journalists at the Crimson. Step Sing has an effect on everything. When I left sometime after 10 p.m. most of the staffers were still working on their dance steps. So they won’t sleep much. The things you can do when you’re young, right?

Things to read: Who advertises on news sites and how much those ads are targeted:

A new study of advertising in news by the Pew Research Center’s Project for Excellence in Journalism finds that, currently, even the top news websites in the country have had little success getting advertisers from traditional platforms to move online. The digital advertising they do get appears to be standard ads that are available across many websites. And with only a handful of exceptions, the ads on news sites tend not to be targeted based on the interests of users, the strategy that many experts consider key to the future of digital revenue.

Of the 22 news operations studied for this report, only three showed significant levels of targeting. A follow-up evaluation six months later found that two more sites had shown some movement in this direction, but only some, from virtually no targeting to a limited amount on inside pages. By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook.

[…]

Overall, the analysis finds that while news organizations have tried to persuade their advertisers to buy space across multiple platforms, there was little evidence that they had succeeded. The kinds of products and services being advertised online were quite different than in legacy platforms, and often were seen across multiple websites.

Interesting findings, but they were only looking at the front page of sites. A lot of traffic comes from search engines, directly into interior pages. Indeed, many front pages aren’t built for the human aesthetic, but rather for the search engine spiders.

Sites selling specific ad space, or clients buying ads exclusively on sports pages or on automotive stories, don’t seem to figure into this. That’s worth studying (or practicing) but it would be incredibly labor intensive.

Seven ways the New York Times is using social media for ‘deeper’ engagement has two really interesting ideas. The rest aren’t bad, they’re just obvious or common. But check out numbers three and four:

3. By “revamping the liveblog template” and turning it into a “second screen”

Heron recognises she is “lucky to count on about a dozen interactive developers as colleagues” on her team, “which is kind of a dream come true for a journalism nerd like me”.

She told the news:rewired conference that the “team of developer-journalists has rebuilt our traditional liveblog and transformed it into more of a second screen, social media-heavy experience – a one-stop-shop for reporting, analysis, newsworthy tweets, reader engagement, and interactive election results”.

4. By creating a “liveblog about liveblogs”

The New York Times team decided it should provide its “own coverage and analysis” for the “aforementioned media cacophony”.

Media reporters Brian Stelter and David Carr have been using Storify to collect the “news media’s tweets, videos and Facebook posts on primary nights”. They have been adding their own analysis as narrative within the Storify.

The future of location-based marketing is cool. . . or scary. Yes it is. You knew that, but read that piece and see if your position changes.

Did the AP just declare war on news aggregators?

(T)his disruption has been even worse for AP and its ilk because they are primarily distributors, and the web has fundamentally democratized content distribution. Instead of trying to find ways to adapt to this new reality, however, the AP seems determined to fight it with everything it has, including lawsuits: On Tuesday, the service launched a lawsuit in New York against a digital news-aggregation service called Meltwater, accusing the service of copyright infringement and “free riding” on its content. The AP says it isn’t going after news aggregators as a whole, but this is clearly meant as a show of force.

The AP may try to charge me for linking to their release. (If they do, let’s all laugh at them together.)

Finally, one of the best Valentine’s tales you’ll read today. It is told through Twitter, making it unique in a way, but it has great pictures and a lovely story, making it traditional. The best work always stems from great stories.


10
Feb 12

Emailed items are Undefeated

Email on the wane according to a new ComScore report, as relayed by Alan Mutter:

The use of email has plunged by more than 30% in the last year among consumers under the age of 24, owing to the increased use of texting and Facebook to stay in touch.

[…]

A primary activity among wired individuals since the arrival of the Internet, email use in the last 12 months fell by more than 30% for those under the age of 24 and stayed absolutely flat among those aged 24-44, according to the audience measuring service. As illustrated below, only those aged 45-54 are pecking out more emails today than they were a year ago.

Twenty-two percent of the remainder is in my inbox. Six percent spam, eight percent meant for someone else.

I’m presently inundated with emails from seemingly every agency east of the Rockies that ships cars. Someone is intent on shipping their Volkswagen Jetta from Philadelphia to Chattanooga. The going rate, I can confidently say, ranges between $400 and $550. And the car transport people? They are big on correspondence.

Shipped off the headlight lamp that was supposed to fit my car, but did not fit my car. I clicked the buttons on Amazon, printed the return file, put everything back in the original boxes and carried it to the UPS store. That’s where you can buy UPSes.

The door just about pinched my finger off going in. The two guys working there feigned a mild concern. They were helping a young lady on crutches. She had all of their sympathy. Even the pre-existing injury on my finger didn’t win the day. I didn’t mind. The thing I printed meant I didn’t have to pay for shipping.

Amazon gives you several reasons to return your purchase. Some of them are very nuanced reasons, but some of them mean the difference between you paying a restocking fee, a shipping fee or nothing at all. Fortunately my reason to return the thing meant the seller was footing the bill. And that’s the first thing in the car drama that has worked in my favor.

Snuck in a few quick miles on the bike this evening. It is February, but it is finally turning cold. I could tell on my ride. Still nice and mild when I left home, but about two-thirds of the way through the ride I found myself in the shivers.

Tomorrow we’ll have big winds and maybe the 40s. I’ll just have to wait that out and pile it on Sunday afternoon.

Watched The Undefeated:

If they edited trailers like they do today Rock Hudson would have been a total scene stealer, John Wayne would have punched someone and the love interest would have been slipped in at the end. And then Rock Hudson would say something like “Finding ourselves outnumbered is a fact of life we’ve gotten used to!”

That’s just before the conversation between Hudson’s fleeing rebels and the soon-to-be assaulting Mexican bandits. Their detente doesn’t go well. The bad guys attack. They are turned back by the confederates and then ambushed twice, first by Wayne’s calvary and then by Wayne’s adopted son’s friends.

Later a Juarista general double-crosses Hudson. After a speech, an execution, dilemma and then a running gunfight that takes place in a barely controlled horse stampede we reach the conclusion. And there it is hard to picture a colonel and family man, in the next-to-last scene, having a toast with the man who’d previously held them all hostage.

There had to be at least 100 people shot and killed in the movie, which held a G rating.

Which is better than three percent of the email currently sitting in my spam folder.