links


21
Nov 13

I did not write about meetings

Coca-Cola is getting set to dump press releases. They’ve found something better. Brand journalism, of which I approve, as it can be a powerful tool when used correctly. As this Ragan piece demonstrates, there is a paradigm shift coming:

Perhaps you caught the story in Mashable, The Daily Mail, Adweek, or The Huffington Post.

Coca-Cola’s Singapore team designed a novel double can that
splits into two, so customers can share the fizzy beverage with a friend.

Fantastic PR. But one major reason it got so much play was “because we covered it,” says Ashley Brown, who leads digital communications and social media for The Coca-Cola Company.

The rest of the piece is worth reading, do check it out if you are interested in journalism, public relations or marketing.

Here’s something of an example at Auburn:

Nosa Eguae just graduated with his first degree and his pursuing a second while finishing up his playing days terrorizing quarterbacks. The guy is 22, telling you the children are our future. Here you see him away from the field, the roaring crowd and the mixed life of a student/celebrity, like he is pretty much everywhere in town.

Auburn’s athletic department is putting considerable resources toward telling stories like this, humanizing the young man behind the face mask:

Nosa Eguae

I shot that of him at an equestrian meet last year.

Every team has at least a handful or more of hardworking, successful on-and-off-the field people like Eguae. We should see more of the great stories our institutions are producing in the young men and women that attend there. This is one of the great victories a university can demonstrate to the world, after all.

(Samford does a good job of this, too. They have an incredibly strong social media presence and interaction with all of the university’s various stakeholders. Freshmen are published on the university’s home page. The athletes are widely accessible. There’s even a reality show being shot on campus by the students in our department. There are plans in place to expand on those efforts, too.)

Here is the other side of the “branded” coin. One must find the right balance of telling stories to your multiple audiences and working alongside the traditional (and nontraditional) media. No one has arrived at a formula for this, but you have to develop a deft touch. Otherwise, you might hear about it, as you’ll see in the first of these two quick links:

Photojournalists want better access to the White House

Obama’s Image Machine: Monopolistic Propaganda Funded by You

Cyborg Journalists: How Google Glass Can Change Journalism

And, finally, this: When an artist allowed her 4-year-old daughter to finish her drawings, something awesome happened. Great art there.

And that’s enough for one night. I’m tuckered.


20
Nov 13

A day of links

We all have those very normal days where we do things — perhaps not enough things, or perhaps a great many things — but none of it strikes a triumphant chord. I call this day Wednesday.

Oh, I had turkey for lunch. And Chic-fil-A for dinner! So there’s that. Strike all the above. There are amazing things to write about.

There was a man with his son at Chic-fil-A, where apparently the kid qualified for a free ice cream cone somehow. The boy wanted his father to have one too, but dad did not qualify. Their conversation sounded vaguely like the two had been apart a while. Maybe dad was out of town working. Maybe this is a visitation night.

Three tables away a woman in scrubs was dining with her two children. They finished eating and spent some time in the playground. It seemed a nice respite for mom.

There were some college students and an older couple. And there was me and my book.

So, yeah, my day in the office, then. Like I said, nothing really stands out. In a week it will all be a blur. Some links, then. You can find all of these on Twitter, and it’d be swell if you followed me there.

Things to read

This won’t go over well. Perks Ease Way in Health Plans for Lawmakers:

Members of Congress like to boast that they will have the same health care enrollment experience as constituents struggling with the balky federal website, because the law they wrote forced lawmakers to get coverage from the new insurance exchanges.

That is true. As long as their constituents have access to “in-person support sessions” like the ones being conducted at the Capitol and congressional office buildings by the local exchange and four major insurers. Or can log on to a special Blue Cross and Blue Shield website for members of Congress and use a special toll-free telephone number — a “dedicated congressional health insurance plan assistance line.”

And then there is the fact that lawmakers have a larger menu of “gold plan” insurance choices than most of their constituents have back home.

While millions of Americans have been left to fend for themselves and go through the frustrating experience of trying to navigate the federal exchange, members of Congress and their aides have all sorts of assistance to help them sort through their options and enroll.

Meanwhile, HHS Secretary Kathleen Sebelius took a visit to Miami for a photo opportunity. Things didn’t work as, I’m sure, she’d hoped. Here’s the video package:

Meanwhile, hear at home, if you liked your canceled BCBS plan, you can’t keep it, period. BCBS of Alabama decides against renewing canceled plans:

Blue Cross said the decision was not reached easily, but the company said continuing the non-compliant policies could create “significant legal and financial risks to our policyholders, the state and our company.”

Sentiment seems to be changing. More Americans than ever want government to stay out of healthcare business:

A new Gallup poll shows 56 percent of Americans think it’s not the government’s responsibility to provide healthcare coverage. Forty-two percent feel it is the government’s responsibility. Both numbers represent the highest – and the lowest – figures reported since Gallup began asking the question in 2000.

Sports! Here’s a funny story: Where did Cam Newton celebrate win over New England? Waffle House, of course:

Cam Newton turned in the biggest win of his short NFL career on Monday night, then headed to a familiar post-game spot for a certain Auburn coach, according to the Charlotte Observer.

Newton and his family headed to Waffle House, the preferred post-game spot for Auburn coach Gus Malzahn after big wins.

Two paragraphs later, we learn that Newton also visited the Collinswood Language Foundation and presented checks for $25,000 to three Charlotte-area schools. I suggested the lead was buried. Someone replied “Have you ever eaten at Waffle House? It’s awesome.”

That person is in the news industry.

Also in sports, I love smartphones. I love YouTube. This is from the South Carolina game last weekend. One person is explaining to another person how the Auburn game played out:

Finally, some quick journalism links. First, something I suggested years ago at al.com that is now taking place elsewhere: ‘New York Times’ introduces ‘The New York Times Minute,’ thrice-daily video news update.

The paper debuted a new video series this morning called “The New York Times Minute,” a thrice-daily, one-minute news segment highlighting three top stories of the moment. It will air every weekday on nytimes.com at 6 a.m., noon and 6 p.m. The segments can be updated continuously to accommodate fresh reporting on any of the given stories.

It is nice when you see others coming to the same conclusions that you have.

Q&A with Marguerite Sullivan: Why Citizen Journalism Makes Media Literacy Crucial

You need high standards of media literacy when literally anyone can be a citizen journalist. The public needs to be very discerning with what they read and believe.

Why Journalism Needs to ‘Do’ Ethics, Not Focus on Defining Journalists

Considering Ethics for Anyone Who Commits Acts of Journalism

This is a slideshow: These Astonishing Images Convinced Us That Google Glass Will Change Photography Forever. The pictures are by the immensely talented Trey Ratcliff, who makes two great points in that essay about stability and about spontaneous hands-free shots.

But your regular camera is still better. Which is why I should pull mine out of my backpack. Not that either would have gone over well at Chic-fil-A this evening.


19
Nov 13

I walked into the end of this one, didn’t I?

Partly cloudy, cloudy, mostly cloudy, scattered clouds. All of that was in the weather analysis today. Also, a high of 59. The low tonight is predicted around 36. More of these were on the ground:

leaves

So autumn is over. Fall is here. I propose that we have two seasons. The autumn doesn’t last long, but our coldest season won’t typically show up until the end of December. We have to have something in between, right? So instead of just four seasons, I propose we have five.

This is funny because some would say we really only have three seasons. Or, maybe, even just two.

It is five. You read it here, on the Internet. It is true.

This is one of those things I’ve been hanging on to for several days. I may as well share it here. My colleague David Simpson takes it away:

Because I couldn’t get a projector to work at the National College Media Convention in New Orleans, I read aloud a passage in a “Free Your Writing Voice” session that I’ve sometimes just flashed on a screen. I had not prepared for a dramatic reading, so I was surprised at how powerful it sounded coming out of my mouth.

The audience seemed to like it, though it’s a long passage. So I encourage you to read it aloud.

[…]

I especially loved reading that long sentence. And the two-word emphatic ending.

Click on over to read the passage yourself. I suspect, if you like the art of writing, you’ll appreciate what you find there.

The funniest thing I did today:

Yeah, it was one of those kind of days. My office is cold. The newsroom is colder. It might be warmer outside. The students are working on their paper and I’m grading things and working on projects and not touching glow sticks.

Things to read

Tip pays off for Richmond student journalists:

The Collegian reporters started digging into the past of a law school student when they got a tip that he was a sex offender. Turns out he had served time in prison for aggravated sexual battery.

He had also been ordered to withdraw from the University of Virginia, according to the story Conklin and Arnett published earlier this month. At Richmond, he was the recipient of one of the law school’s most prestigious scholarships and a member of its Honor Council.

Interesting story — here is their reporting — that is continuing. The comments, as always, are insightful.

This is tough all the way around. She wrote the president, he used her tale as an anecdote. And then Washington’s health system found an error. Her rates increased. Then they found another error. Another hike. And now, Woman cited by President as Obamacare success story frustrated by sign up process:

The result was a higher quote, which Sanford said was for $390 per month for a “silver” plan with a higher deductible. Still too expensive.

A cheaper “bronze” plan, Sanford said, came in at $324 per month, but also with a high deductible – also not in her budget.

Then another letter from the state exchange with even worse news.

“Your household has been determined eligible for a Federal Tax Credit of $0.00 to help cover the cost of your monthly health insurance premium payments,” the latest letter said.

[…]

“This is it. I’m not getting insurance,” Sanford told CNN. “That’s where it stands right now unless they fix it.”

[…]

She is sorry Obama mentioned her during the October 21 speech.

“I feel awful about it. I support (the Affordable Care Act),” Sanford said.

But the messy rollout in the other Washington, the nation’s capital, was not far from her mind.

“What the hell? Why is it the same story as the federal government?” Sanford says in disgust with the Washington state exchange. “They didn’t have it ready.”

“They screwed up,” she added.

Comments on that story have been turned off, which is curious, but unsurprising.

The longest (and, in places, wrongest) infographic of your day. Commenters were helpfully pointing out errors here. That’s become its own industry at this point, hasn’t it, correcting the work of others in the comments below …

I await yours in 3 … 2 …


14
Nov 13

Now with more JCVD

Thursdays. Better than Wednesdays. Not quite Fridays.

Give it this, if I go down a flight of stairs from my office on a Thursday afternoon, you’d think all of the world has been called home for salvation. There is something about a Thursday afternoon that empties out the central building on campus. It is peaceful, in a bewildering sort of way.

I was all prepared to be dreary about the entire day. It has been cold this week, clear, but cold. So I have been cold. And that gets a little less fun every time. But the sun has been out at times. And now it is getting warmer. And we’re looking at around 70 for the weekend. So that makes things better.

Also, Jean-Claude Van Damme:

It was, as you might imagine, a tough sell, even to a movie hero:

What this commercial really says, you might think, is “I’m ready for my comeback, world.” But JCVD never really left. He’s in a new movie due out next year, which will be his 13 this decade.

Things to read

‘Gloves come off’ as journalists debunk each other’s Obamacare horror stories. When you are down to the “fact checkers fact checking the fact checkers” story you know you’re getting somewhere:

In the not-so-distant past, mainstream news organizations generally avoided direct criticism of their competitors’ journalism. While it wasn’t unusual for newspapers and broadcasters to follow up on other organizations’ reporting – and sometimes find errors in those earlier stories — such matters traditionally were handled relatively politely.

“Sometimes we would say, ‘Contrary to reports published elsewhere,’ ” recalled Hiltzik, a 40-year newspaper veteran.

But Hiltzik no longer sees the need for such restraint when calling out competing news organizations. As he sees it, the media now promote their stories more loudly, and some organizations tinge them with partisan politics.

“That’s an invitation for the gloves to come off,” he said. “If CNBC is crowing about discovering something and we know they haven’t discovered anything, we should say so.”

Mainstream news organizations’ newfound aggression in fact-checking their fellow journalists may also be a reaction to the rise of websites that offer critiques of the media’s political coverage. Sites such as the liberal Media Matters for America and the conservative Newsbusters helped carve out a new type of media analysis that’s constantly rebutting and fact-checking individual news stories, talk-show interviews, and other political-related content.

Traditional news organizations that delve into media commentary often find it’s popular with readers.

And there it is. The other guy is biased, and my audience likes when I point that out.

For the record, I’m all for peer review and fact checking in general.

Remember when Boston stood for something? Blogger threatened with 10-year prison sentence for posting public official’s phone number. A journalism student recorded and published a portion of a phone call with a police department PIO. That individual — filed a criminal complaint. The details of which would seem to refute her complaint under Massachusetts law. A blogger caught the story and published this … ahem … public servant’s public phone number on his site. Now she’s pressing charges against him:

An outraged Miller blogged about the incident. “Maybe we can call or e-mail Richardson to persuade her to drop the charges against Hardy considering she should assume all her conversations with reporters are on the record unless otherwise stated,” Miller wrote, providing readers with Richardson’s work phone number.

That produced still more calls to Richardson’s work phone. Apparently, the calls alarmed Richardson, because last week Miller received notice about another application for a criminal complaint. This one accused Miller of witness intimidation, a crime that carries a sentence of up to 10 years in prison.

“I’ve never spoken once to Angeline Richardson, who I’m supposedly intimidating,” Miller says. “I’ve never sent her an e-mail, never made a phone call.” And he says that there’s been no allegations that his readers have threatened Richardson.

People are being threatened by police for sharing already publicly available information. And this is in modern Boston, the incubator of freedom, making all of this even dumber than it should be on its own merits.

(UPDATE: The complaints have rightly been dropped.)

This is a good story and a brilliant design by the folks at New York Times Magazine. Read it on a computer, not a phone or tablet: A Game of Shark and Minnow. This may be one of those pieces you can refer to in layout sessions, or at cocktail parties when you need to one up the new guy.

This family has had 34 foster kids in their home. And now they’re holding a 5K awareness event. Some kind of story.

And then there’s this quote, “It’s a hard thing for your heart when they go home, but it’s an incredible blessing for your family and to a community that will open their homes and hearts to do that. We’re honored to be a part of it.”

But the quote of the day award, if there was such a thing, goes to this nice lady on Humans of New York.

Curiously, that’s the same thing Jean-Claude Van Damme said before that video.


13
Nov 13

I ran a lot, let’s just leave it at that

Here are two extra photos from last week’s fall foliage kick. This tree probably won’t have anything left on its limbs the next time I see it. But it is flaring beautifully:

leaves

This, more about the sun and the darkness, really, is at my grandparents’ place. While I prefer the longer days like everyone else, we do get some great angles from the sun this time of year:

leaves

Elsewhere, I ran my first 10K tonight. I was going to run the usual five, but everything felt OK, so I kept going. When I got to five miles, my previous personal best, I decided I could press on to get the nice round kilometer number. And everything felt more or less OK.

And that continued until I stopped running and took a shower. After that it all seemed like a bad idea. Since then, through the night various and different parts have been achy. My feet and my knees. My feet and my quads. My feet and my calves. Always my feet.

Clearly I have room for improvement.

Things to read …

Which brings us to this, from the Wall Street Journal, that bastion of considerate opinion and coverage of serious issues: OK, You’re a Runner. Get Over It. Once upon a time, kids, the Journal did write about serious things. Promise. I suppose we should blame the Internet.

I learned new terms today: “Snowplow parents” and “teacups.”

This young woman was on track to graduate early. And then she had a bad car accident, with a traumatic brain injury. She had to learn to walk and talk and feed herself again. And then she went back to school and graduate. That’s the short version of a remarkable story. Now her brother is trying to raise money for continued therapy. Read about it, and please share that link.

My friend Jeremy from The War Eagle Reader recites the greatest story ever written about a college football game. Worth a listen for football fans:

Here’s the text version.