journalism


17
May 13

A pitchers’ duel, videos, helmets

One of the more knowledgable people in our section — as opposed to the guy last night that called every ground ball a “can of corn” and his date who thought the umpires should reverse their hand signals for out and safe — said this evening that whomever scored a run would win. And he was right.

Game two of the last series of the season was a fine one. Auburn put Mike O’Neal on the mound. Check out this delivery:

MikeONeal

Have you ever seen a pitcher get that low to the ground with an overhand delivery? I’ve seen submariners with scrapped up knuckles, but this is a different thing. That’s long been O’Neal’s style, though, and I’m sure that’s what stymied Florida through nine innings last weekend in the most heart-breaking loss of the season.

But O’Neal shook it off, took the ball and delivered again. Seriously, though, the guy is down if he played college football:

MikeONeal

O’Neal allowed four hits and one run through seven innings and 100 pitches. The junior has had some hard luck lately, with a record now sitting at 8-4, but he’s got a great command of the mound.

Tonight he just happened to be facing the guy who is perhaps a first-round pitcher:

MikeONeal

Seriously, between Arkansas’ Ryne Stanek and two LSU pitchers, we’ve watched a major league pitching corps this year. Stanek scattered six hits and four walks in seven and two-thirds innings and was never not in control of the game. Just a rock steady performance as Arkansas defeated Auburn 1-0. The guy in our section was right.

Here are the highlights, including a 98 mile per hour fastball from Stanek. He was throwing into the mid-90s in the sixth inning:

Auburn did, by virtue of other teams’ play, manage to secure their 10th seed in next week’s SEC baseball tournament. Now they have to go out and beat Arkansas tomorrow to end the season on a high note.

Things to read and watch: This video is described as “A crowd-funded video trailer boosting America’s future in space” which is in the trailer package of the new Star Trek movie. It was shot in Huntsville, which is reason enough to watch it I guess. I share it because it looks pretty awesome, and someone booked Optimus Prime to do the v/o.

In 1910 the USS Birmingham was the first warship to launch an airplane, which would be cool enough to say since the ship was named for Birmingham. Today the navy is launching and landing UAVs via aircraft carrier.

Murder rates? Early data suggests way down. How far down? Century-record lows. There’s an interesting hypothesis:

Analytically speaking, murder is an especially interesting crime because we have pretty good homicide statistics going all the way back to 1900. Most other crimes have only been tracked since about 1960. And if you look at the murder rate in the chart below (the red line), you see that it follows an odd double-hump pattern: rising in the first third of the century, reaching a peak around 1930; then declining until about 1960; then rising again, reaching a second peak around 1990. It’s been dropping ever since then.

This is the exact same pattern we see in lead ingestion among small children, offset by 21 years (the black line). Lead exposure rises in the late 1800s, during the heyday of lead paint, reaching a peak around 1910; then declines through World War II; and then begins rising again during our postwar love affair with big cars that burned high-octane leaded gasoline. Lead finally enters its final decline in the mid-70s when we begin the switch to unleaded gasoline.

This is powerful evidence in favor of the theory that lead exposure in childhood produces higher rates of violent crime in adulthood.

Meanwhile, in Washington D.C. …

If you’ve been glossing over the IRS hearings, that’s a good place to start.

Meanwhile, also in Washington, D.C. …

My second-favorite part of that Eric Holder press conference, after when he ignored a reporter’s question of about if the attorney general can see how the media “would find this troubling” was that claim about national security. That, with the actual timeline in place, stood up to scrutiny for several full minutes:

(I)t seems fairly clear that the claim that this leak was among the most damaging in American history simply doesn’t add up. If that’s the case, then why would the CIA have told the AP that the national security concerns it had previously expressed were “no longer an issue?”

All of this took about six seconds to become political. There was probably never a time when we seized on things purely in the pursuit of good governance, but I wish that time were now.

Finally, I’ve probably talked about helmets and bicycle crashes enough here in the past year. The farther removed from all of the events of last summer the more convinced I am about how lucky I was, head trauma-wise, and how bad that hospital was, head trauma-wise. (Here’s my helmet after the crash. The sum total of my head exam was telling a triage nurse I was cognitively fine. That’s it. Frightening. I have some generally spotty recollections of things between the trauma and the surgery and the recovery. It is disconcerting, to say the least, to hear about things I don’t remember, or read things I have no recollection of writing after the fact. And my old helmet, by definition, more or less completely did its job.) Anyway, this is one more story worth reading, and probably Bicycling’s best piece in some time:

If you crash and hit your head, there are two types of impacts. One is known as linear acceleration. That’s the impact of skull meeting pavement. Today’s helmets do an excellent job of preventing catastrophic injury and death by attenuating that blow.

The second type is known as rotational acceleration. This is where things get tricky. Even if the skull isn’t damaged, it still stops short. That causes the brain to rotate—the technical term is inertial spin—which creates shear strain. Imagine a plate of fruit gelatin being jarred so hard that little cuts open throughout the jiggly mass. That strain can damage the axons that carry information between neurons.

There are other factors involved, but research has consistently pointed to rotational acceleration as the biggest single factor in a concussion’s severity. The CPSC helmet benchmark is based solely on linear acceleration. There’s never been a standards test, required or voluntary, for rotational acceleration.

[…]

A report last year by the International Olympic Committee World Conference on Prevention of Injury and Illness in Sport summed up the state of the art in a sentence: “Little has changed in helmet-safety design during the past 30 years.”

[…]

There may never be an improved government standard for bicycle helmets. Experts may never come to a consensus on a standard for testing the forces most closely associated with concussions. But one test can be administered now: the market test. After all, new technology costs more. “Adding that upcharge to a $50 helmet,” Scott Sports designer John Thompson told me, “is a harder sell.”

This is the bike-helmet industry’s ­air-bag moment. The new rotation-­dampening systems may not be perfect, but they are the biggest step forward in decades. The choices cyclists make with their money matter. You can pretend to protect your brain, or you can spend more money and get closer to actually doing it.

The science isn’t settled by a longshot, the industry is filled with legal frights and there are all kind of marketing concerns. But there’s also plenty to consider in that full piece, which is worth a cyclist’s time.


15
May 13

This will be quick

Sunny. No shade. And 84 degrees in the prime of the day. Spring has arrived. I went for a ride in it.

And this is the wall I hid behind about three-quarters of the way through my ride. A banana, a bit of water, a deep breath.

Wall

My bike is dirty.

Bike

It was good to get outside. I spent time today grading and coordinating student-journalists who were covering the second student death in the last two weeks.

You hate that all of this happened — another young person taken far too soon — but at the same time I can’t help but be proud of my particular students. They did a fine job in challenging circumstances. This time our paper is on hiatus for the summer, our new editor is still building his new staff and the students had just started taking finals.

Samford student Caroline Neisler died this morning. The university held a memorial service this evening. Our student-reporters got a couple of quotes, some art and wrote a story, all within a few hours, and under finals pressure.

I didn’t know Caroline, but having read the things her friends are writing about her she seemed like a fine young lady:

Then this happened on campus, too:

Powerful things happen in special places. But special things happen everywhere.


9
May 13

Green, light green and brown

So I downloaded Vine. I haven’t done anything with it yet. I’m waiting to see something amazing and use it one time, and then walk away. (At some point you have plenty of ways to capture atmosphere, after all.)

But, if you’re interested in Vine, here are some tips from Poynter: How journalists ‘can get serious content’ from Vine:

Like other newsrooms, KSDK uses Vine to show the personalities and the processes behind the curtain, but Anselm says the tool is also useful for finding stories.

She suggests searching local hashtags, like #STL in her area, and #breaking. “A lot of people think it’s a really lighthearted, fun thing, but you can get serious content from it,” Anselm says.

There is a video, which is useful. Just like Vine, it is 9:13 long.

The next video is more entertaining. Someone mentioned the Golden Trailer Awards earlier this semester. Those are the awards given for best movie trailers. The Golden Trailers began in 1999. That’s because in 1989 they saw the best trailer ever, recovered for a decade and then started judging every other inferior product.

This being the best one ever:

This movie, Captain Phillips, is coming out in October:

You might remember the circumstance behind it in 2009.

This part better be in the story. They downplay it here, but this an impressive series of shots by the SEALs:

But here’s the movie you’ll really want to see this year, Yuck: A 4th Grader’s Short Documentary About School Lunch:

Zachary is a fourth grader at a large New York City public elementary school. Each day he reads the Department of Education lunch menu online to see what is being served. The menu describes delicious and nutritious cuisine that reads as if it came from the finest restaurants. However, when Zachary gets to school, he finds a very different reality. Armed with a concealed video camera and a healthy dose of rebellious courage, Zachary embarks on a six month covert mission to collect video footage of his lunch and expose the truth about the City’s school food service program.

Here’s the trailer:

The guy is hysterical. Here’s another clip, which is the direct inspiration for this post.

Of course the New York City school system doesn’t believe him:

A spokeswoman for the Education Department, Marge Feinberg, said in an e-mail that vegetables and fruit were served daily and she suggested that Zachary must have chosen not to take the vegetables served in his cafeteria.

“It would not be the first time a youngster would find a way to get out of eating vegetables,” she wrote. Zachary responded that he always took every item he was offered.

And then:

On Monday, Zachary thought he was in trouble again when he was sent to the principal’s office and found two men in black suits waiting for him.

They turned out to be representatives from the Education Department’s Office of School Food, he said, who complimented him on his movie, asked for feedback on some new menu choices, and took him on a tour of the cafeteria kitchen.

[…]

Then he sat down for lunch with the officials. The adults ate the cafeteria lunch of chicken nuggets, carrots and salad.

Zachary had pork and vegetable dumplings – brought from home.

Went running tonight. We realized that the trail near our home is measured out perfectly, so I can say that, this evening, I shuffled along a 5K, here:

trail

It is blurry because, when my feet are pounding and I have no breath and the blood is flowing everything sort of looks that way. But at least there was honeysuckle:

trail

So there we were this evening beside the green leaves, the light green weeds, over the brown runoff dirt and through the honeysuckle, running and walking and shuffling five kilometers. I do not know what is happening.

(This phrase is now protected as winded-intellectual property. It will probably be used quite often.)

(So is the expression “winded-intellectual property.”)


7
May 13

The last paper of the year

Every year, at the end of the year, I buy dinner for the people who work on The Samford Crimson. There is a giant platter of Roly Poly.

That night was tonight. We commemorated it with a Twitter photograph:

Crimsonstaff

Not everyone is there, of course, but there is a fair amount of talent sitting at that table, and a good bit of potential beyond that, too.

Later in the evening, we’d worked our way down to the “I-can’t-believe-it-is-over” end. The outgoing editor and the incoming editor, putting this last paper to bed:

editors

Katie Willis, who aspires to run her own photography business, handed the reigns to Zach Brown, who draws philosophical stick figures for fun. We asked Katie to consider running the paper last year on the basis of her success at everything and a year’s experience as the editor of the literary arts magazine on campus. She is an incredible talent and she proved it again this year.

She’s worked for me in some way or another all four of her years on campus. I’d like to find a way to prevent her from graduating, just so she has to stick around for one more.

Zach, meanwhile, is someone I met in perhaps his second semester in school. I gave him advice on his website and watched him handle everything in the class with ease. He’s a thinker, sharp guy. He’s been the opinions editor for the last three semesters and one of those people who, you can tell, is probably going to do big things. I expect him to start doing those big things next fall with the paper.

We get some fantastic students in our program. At the picnic last week the faculty sat and observed many of the seniors, who’d naturally circulated to the same tables. We were impressed by the collection of their talent. The hardest working of them all come through the Crimson and spend time working over InDesign and getting their hands dirty with newsprint. And even when the seniors move on, there is always another group of promising students who eagerly jump in as freshmen and sophomores. Would that they all did, but I’m proud and grateful for all those that do.

And so at the end of the night, right around midnight, they sent the final copy to the publisher. The last speeches, the last jokes. Everything was commemorated with Vine, which is how things must be done these days. Programs were closed. Lights were turned off. Doors were shut.

New ones are opening.

And then my phone rang: “My car won’t start. Can you help me?”

Sure. Of course.

College.

If there’s anything better I haven’t found it, and only because I’m not looking.


6
May 13

They really are heavier

Mowed the lawn. Shivered during the first part of it. This is May in Alabama. So glad we licked that global warming thing.

Or maybe they were right in the 1970s and global cooling is upon us. Nah, probably not. Complex, multiple ecosystems moving with and against each other and al that. But it was another day of supposed rain that proved to be clouds that stayed a while, whispered on us and then never had the decency to melt away like a bad rumor would. When I started mowing the lawn I thought I would be rained out.

So I had a few minutes late in the evening to ride my bicycle. This is a silly thing, but I have new water bottles — because the old ones are a bit small and have a weird top I don’t like and they now have 3,200 miles on them — and I wanted to try these out. They are simple, basic, straightforward and inexpensive plastic that holds a lot of water. This, I thought, would be a good thing in the summer. If the season ever considers approaching.

The high today was a pleasant 63, with overcast skies throughout.

So I hopped on the bike, swung the headset through the sidewalk and down the short driveway and into the road. I had about three pedal strokes in and, you won’t believe this, I noticed the water bottles made the bike heavier.

I ride an aluminum bike with a carbon fork. Altogether it weighs somewhere around 18-20 pounds, probably. I’m not a $6,000, 14-grams of carbon guy. But I notice things. When I switched from Continental racing tires to kevlar training tires I noticed a drop off in my incredibly limited performance. When I put a Gatorskin on the back wheel when I was finally able to return to the bike at the beginning of the year I noticed there was a bit less resistance and, hence, more speed.

I notice things like this on my bike. It is a simple perception. (And my bike’s geometry isn’t even dialed in.) The Yankee says it is like the Princess and the Pea.

So I ride up to the next town. My shoulder hurts. My shoulder gets better. My water bottles are full and heavy. Not bad, heavy, but noticeable. They’re there. I ride back down through the rural backroads to get close to home. And there I got a runner’s stitch, which slowed me down a bit. That went away. So I pedaled on through our local time trial area and saw the sun for the first time today, just as it was retiring for the evening. Back past the state park I went, having a grand ol’ time and showing one on the computer, too. Raced up College, to the art museum, turned and headed home.

I was out for just under an hour. I went through two residential areas, a golf course, the big shopping district, past two country cemeteries, more suburbs, a state park, another commercial strip, an art museum and a city park. In all of that time I was never more than five linear miles from home. What a great town.

Also, my water bottles are heavier. That must account for my little boost in speed: more mass moving downhill.

Things to read: 14 tips for journalists on Facebook. Number six is share breaking news. Number seven is keep followers updated. Nevertheless, this list might still be useful to someone.

Trend watch: Digital marketing services:

When in doubt, do it all

In 2008, The Dallas Morning News began to experience what publisher and chief executive officer Jim Moroney called “a significant decline in print ad revenue for the second consecutive year.”

The paper approached the problem by diversifying from several angles. It “aggressively” sought more commercial printing and distribution, and now prints The New York Times, The Wall Street Journal, and Investor’s Business Daily, along with USA Today, formerly its sole commercial printing client.

The Morning News also created CrowdSource, an event marketing division, as an addition to its portfolio. The purpose was to generate incremental revenue while engaging consumers with the brand. Last year, for example, CrowdSource created an event called Walk In The Park to bring residents out to a new downtown park in which the paper sponsors a reading and games room. Currently, CrowdSource is working with other organizations on a 50th anniversary commemoration of the JFK assassination in Dallas.

Another new part of the company is 508 Digital. This business — named for the address of the newspaper’s building — operates like an agency, offering digital, social media, and search engine optimization services for small- and medium-sized businesses. Speakeasy is another marketing and promotions division that provides social media strategy and execution for local businesses that offers “content marketing delivered via smart social media.”

Finally, the Dallas Morning News started two magazines, Texas Wedding Guide and Design Guide, as yet another way to expand the brand and increase revenue.

Based on results thus far, Moroney said, “We will continue to pursue a strategy that builds new sources of revenue off the foundation of our brand, our core competencies, and our infrastructure.”

That one is worth the long excerpt and worth the read.

New York Times launches web-only documentaries with Retro Report:

The New York Times is launching a series of short, web-only documentaries with Retro Report, a nonprofit news organization that aims to investigate “the most perplexing news stories of our past with the goal of encouraging the public to think more critically about current events and the media.”

The videos will air each Monday at the NYT’s baby boomer blog, “Booming,” and on Retro Report’s website. Each will be 10 to 15 minutes long and accompanied by a story by NYT reporter Michael Winerip. The first one, “The Voyage of the Mobro 4000,” looks at the garbage barge of 1987.

This one has a small Alabama hook. And is moderately interesting. But 12 minutes is a lot to ask of online audiences with only mildly interesting. Judge for yourself:

Fascinating video interview here. AP’s global video news chief: Sorting out contributors vs. activists in Syria:

With little access to the raging civil war in Syria, the Associated Press has been relying on a citizen journalists with smart phones with the Bambuser app to stream live coverage of the conflict, explains Sandy MacIntrye …

Not necessarily just observers, he notes that many of the contributors are activists and he explains how they and their associations are clearly identified and authenticated.

TV is the next model to be disrupted. It’ll persist, but they’re going to be hurt badly. You can already see it in YouTube’s numbers, in the ratings, in the financials and second-screen habits. If you are in television, or invested in TV marketing, and not already thinking down this path you should probably pick up your pace. This might help. 10 reasons to combine your TV And web video ad campaigns:

TV still makes up the vast majority of advertising media budgets, by far. But it’s no secret that today’s TV audience is also watching their favorite shows online. If you’re a marketer, you know that this is an important shift in viewer behavior that could impact the effectiveness of your TV campaigns. But you don’t know how it impacts your TV efforts or what you can do about it. There’s one way to find out: Manage and measure TV and online video together. When you do this, numerous new synergies and opportunities will arise along with the answers.

A reporter at the Toronto Star erred, significantly, and the newspaper is fixing the problem. Talk about a paper getting it right. Toronto Star will hold training sessions for reporters following front-page apology:

Star investigations editor Kevin Donovan will lead mandatory training sessions for reporters following an embarrassing incident last week, Star Public Editor Kathy English writes. The Star published a story accusing provincial parliament member Margarett Best of vacationing in Mexico while she was on medical leave; reporter Richard Brennan misunderstood a tag on a photo on Best’s Facebook page, English writes, and didn’t tell her that was the subject of his story when he tried to get comment.

Now all the reporters are getting a brush-up.

Finally, it pays to stick with a story. This one has been going on for three years.

“Another thing with neurological progression is that it’s five steps forward and three steps back,” she said. “It’s peaks and valleys. It’s not continual.”

[…]

After everything he’s been through, Kevin said he will keep trying to get back to being normal again.
“I’ve just been working so hard…and I’m getting better,” Kevin said.

Read that, meet one tough eight-year-old.