Lovely, cool day today. Sunny and clear and a high of 52. Winter, such as it has been, is on notice. We’re preparing to move toward spring. Oh, sure, there will be one or two chilly revolts between here and there, but the corner is in view and we’ll soon round it, and look to find another beautiful spring waiting on us.
Everything will go according to plan: the blooms, the longer sunshine in the afternoon and then the warm days and cool evenings. About that same time will come the leaves, sprigs at first, and then dots and finally, suddenly, that one day when your eyes are overwhelmed by the verdancy.
The leaves!
And then, almost as quickly, your brain will get used to it.
There are the leaves.
The mind is amazingly adaptable like that.
Class today was marred today by a technical problem. I could not show the videos I wanted to show for news critiquing purposes. I will show them Wednesday. Problem solved! Adaptability!
Things to read: Budget outlook worries state legislators :
A decision by Alabama voters to transfer $437 million from savings to fix the General Fund over three years may not be enough to help state agencies that provide programs affecting every state resident.
According to the Associated Press, legislators are worried that the programs could end up with less money for operations in the coming fiscal year.
I, for one, am shocked by this shocking revelation, which finds us all shocked by shocking it is.
Here’s what the state’s elected officials said before they asked primary voters, not the general ballot, for permission to raid the trust fund to pay standard bills:
Gov. Robert Bentley and legislative leaders said Tuesday they are committed to paying back the money if Alabama voters agree to take more than $437 million from a state trust fund and use it to prevent huge cuts in spending on state programs for three years.
Bentley said the commitment should help garner more votes for the proposed constitutional amendment, which is the only thing on the statewide ballot Sept. 18.
So here we are today, probably a few days from the first state legislative vote that would pay that fund back, but:
State agencies that provide programs affecting every Alabama resident could end up with less money for operations in the coming fiscal year even though voters approved shifting $437 million from savings to shore up the beleaguered General Fund over three years.
[…]
(L)egislative leaders said the outlook is troubling despite the extra money provided by voters. State agencies have been asked to prepare operating plans based on budget cuts of 5 percent to 10 percent for the new fiscal year.
Coupons for everyone, then.
Mobile couponing is set to be the next big thing:
The rapidly expanding adoption of mobile couponing is poised to become a major challenge to one of the most profitable and important revenue streams remaining for newspapers: preprint advertising circulars.
[…]
(A)s consumers and marketers rapidly embrace the power of mobile phones to deliver the right deal at the right place and time to exactly the right customer. While only 6.0% of mobile phone owners used mobile coupons in 2012, the number rose to 16.3% in 2012 and is projected to leap to 24.3% by 2014, according to eMarketer, an independent research company.
Who wanted Oreos during the Super Bowl Blackout?:
When a power outage at the Superdome in New Orleans stopped the game between the Baltimore Ravens and the San Francisco 49ers for an epic 34 minutes, Oreo’s team took action and posted a simple ad that was retweeted, or shared, more than 14,500 times on Twitter. The message: “Power Out? No Problem” accompanied with a picture of a cookie with the line “You can still dunk in the dark.” How did 360i –the agency responsible for the ad– do it so quickly?
[…]
Oreo’s instant Twitter ad stood out on a night when 30-second ads on TV cost $3.8 million. It helped demonstrate the power of ingenuity over money, and social media over traditional forms. It is likely part of a coming wave of real-time advertising that reacts, like a political campaign war room, to real-time events.
This is going to be great. A clever turn of words, the almost just-right photograph filtering through your various media streams, and all of it precipitated by some external event.
And then it will be clunky. Somewhere it will get out of control. (Some agency is bound to overreach.) And, pretty quickly, we’ll imagine that its always been just like this.
I think this means that more and more of those agency assets become in-house products.
The little boy in Midland is safe, after a week in captivity, being rescued at about 3:12 p.m. today:
4:36 p.m. Law enforcement officials confirm Dykes is dead but declined to say whether they shot him or if he shot himself. Dykes was seen with a gun in his hand, Richardson said.
4:30 p.m. Steve Richardson, Special Agent in Charge of FBI’s Mobile office said that at 3:12 p.m, the FBI safely recovered the child. He said that within the the past 24 hours negotiations deteriorated, and fearing the child was in imminent danger, agents entered the bunker.
That brave little boy turns six this week. Tonight he’s playing with his family again. Follow excellent coverage here.
Why government needs watchdogs: Ruling to open DCS records a victory for children. That’s in Tennessee, where the state was trying to block a big records release when it comes to child deaths under the observation of the state Department of Children’s Services. Victory, indeed.