Oh, just trying out some new eye-tracking software in the incredible new ICR labs that are coming online in the new building.

The usual Tuesday night stuff.
This software is so cool. That camera above the monitor catches and follows your eyes and then gives the person doing the research, who is sitting on the other side of a full-sized partition a real-time look at everywhere your eyes are going on the computer screen. So if I wanted to put an action sequence from a movie up, or some newspaper or magazine layout or anything, on the screen, we could then see what you glanced at, when, and for how long. It does a whole lot of other things, too, but it probably would sound weird out of context.
You do that with several dozen subjects and you’ve got yourself a study sample. Very neat Tuesday night stuff.