The fashion isn’t that different. Our shoes haven’t really changed at all. But as soon as my grandfather dropped the 1992-1993 Sears catalog in my lap today, we all knew we were going to make fun of it.
(I like that I have this reputation in the family now.)
So I sat down with the book and we looked through 1,600+ pages and laughed and remembered things we’d seen or similar things we owned. We got about two hours of fun out of this. And then I took about three dozen pictures and put them on Twitter. Here are some of them now.
Feel free to raise your hand and shout out when you see something you know. We all lived this together.
“We ruffled this white cotton broadcloth shirt to make it softer, more feminine.”
That’s a direct quote by the way. There was nothing in there about the broad hips look, which informed much of the Clinton era, I’m sure.
This is also a quote. Please note the punctuation “Cotton denim shorts updated with a relaxed fit…and longer legs you can roll up!”
Previously, I had thought that this length would be suitable to avoid the on-rushing tides of bad 90s sitcoms. But, I’ve now learned I need to roll up my jean shorts a few inches more. Thanks, Sears!
This garment-washed skirt is “an integral day-off piece!”
The belt, the catalog tells us, is sold separately.
Scientists have searched for decades now, but this is the incontrovertible proof of the moment when the ’80s ended:
Now, the original photo doesn’t cut off those nice ladies at the knees, but those outfits are made of Dacron polyester. As you know, in this, the more enlightened 21st century, fire marshals have rules against that much hazardous material on one page.
Sears, where flight attendants shop. Or were they still stewardesses then?
This style is coming back. These styles always come back.
Somehow, this is still on sale in Alabama. (A friend noted that her mother had it.)
No. No, it does not. “This on-the-go jumpsuit works from 9 to 5 and beyond.”
The same might have been said about that idea even then.
Models are asked to give a sense of confident, self-assuredness. She could not pull it off. See why.
The 1970s lingered a long time, like two made-up ladies lingering over coffee in flannel gowns.
They are liable to reappear at any moment you relax your guard, as well. We must remain ever-vigilant.
I promise I’m not just picking on the ladies, I’m also criticizing the children. This adorable kid is probably about 23 now. You know this picture came out a lot in The Teen Years.
Proof that, in the 1990s, toddlers could read.
Of course you might get a visit from the state for that sleeping setup today.
“Hey ladies … ” Somebody made this kid do it, but when you pop the collar on your denim tuxedo …
Speaking of someone made him do it … Gentlemen! Time to argue you never liked any of this stuff.
Before Good Will Hunting there was this. And these shirts. Jason Bourne has amnesia and is mortified.
Maybe it isn’t Matt Damon, but if this guy is interested in stunt work, and a different wardrobe …
“I enjoy starting fires by hand and wearing purple turtlenecks. No, I don’t coach LSU basketball.”
Not a good look for you, pal.
“Make yourself at home while I slip into something more comfortable…with contrasting piping…”
The ’90s, when working men looked like catalog models. Simpler times.
“I will never regret this workout.”
Every 1970 fear monger’s vision: people walking out of showers without having gotten wet.
“Six of the bridesmaids canceled. What am I going to do with all of this material?”
…
“I know!”
“Wicker. For when you need to burn your home. For insurance purposes.”
“So you just want us to sit here and be monochromatically awkward? Can do.”
“A drummer in a metal band you’ve never heard of, Sears catalog reader, says these drums rock.” These will run you $900.
And while I wish I could “Where are they now all of these people, Craig Kasin here is the only one with a name in the book.
He pops up in two or three bands that have some devoted followers, but not what you’d think of as mainstream “This is our pitchman!” success. The last reference I see is to a 2003 project Kasin was tied into with the old Nitro bandmates in a new group. But I can’t even determine if it got off the ground.
Perhaps if he was banging Royce pro drums …
In the ’90s, magazine visual editors thought, people are going to microwave their turkey!
Before we wrap this up, let’s at least be fair one time. They did get a lot of things right. The cover, for example:
Finally, while I flipped through more than 1,600 pages — this catalog was Amazon — I did not find this one at the end.
If it was placed on the inside back cover, though, it would have been worth it.
It would have been completely worth it.
And as soon as the model took that off, the “Inspired by Healthco” line was never worn by anyone, ever again.
Want more? Check out #92SearsCatalog.