17
Feb 15

If we ignore the weather, it will go away, right?

This is ridiculous.

Bearing in mind that when I wrote that in the 8 o’clock hour here it was 5:41 a.m. in Anchorage. Ridiculous. And, also, quite the chilly day. Nothing to do about it but shiver. Because my offices never get warm. (Until about April.) So there I sat for most of the day, space heater six inches from skin, wrapped up in various clothing patterns, hoping for the best, or at least some temporary global warming. Even a bit of change would have been good. We’re all ready for spring, I think.

Newspaper fun today. This is, apparently, the rumor addition of the paper. Not so keen on that. Rumors are rumors, after all. That’s what Yik Yak is for. Right?

I tried Yik Yak. I lurked for a bit and then posted one or two things there and lurked for a bit more. I lurked in more than one community, as the quasi-anonymous platform (but not really) is geography based. I suppose if you have something to get off your chest it would be good for those thinking they can do so without proper retort. But that seems to the biggest extent of it. (I’ve read a few pro Yik Yak stories and they all have the same positive Yik Yak anecdote. You’d like to see more, suggesting they have more than the one, but not yet.) And that’s kind of depressing. So I deleted it.

So I’m playing with new platforms this week — watching and reading how others are experimenting. I’d like to venture out to the bleeding edge of things again. Once upon a time I got to play with stuff that was brand new and that no one had ever really tried. I can do that again. But first I have to make sure I’m caught up on what’s going on today. And so here we are.

Saw this while out to dinner this evening:

sticker

I’m not a big sticker-on-the-car guy, most messages being ephermal, but the anti-sticker sticker seems especially weird. Hey, someone made four bucks off of you! Congratulations!

I do enjoy the “0.0” sticker, and I run. Or shuffle.

Things to read … or at least shuffle through.

As I have not received my rejection notice, I suppose I am still in the running on this. That’s the way these things work, right? 100 Candidates Selected for One-Way Mission to Mars:

Over the past two years, more than 200,000 people have applied to be the first colonists on Mars (that we know of), and now the pool has been narrowed down to 100. The Dutch nonprofit Mars One intends to send just four people on a one-way mission to the red planet that’s scheduled to leave Earth in 2024. According to the Washington Post, the most recent cut was made after chief medical officer Norbert Kraft interviewed 660 candidates. Now 24 people will be selected for training by undergoing the most rigorous competition known to humankind: being a reality-show contestant.

Of course I didn’t apply, so there’s that.

That story is 289 words, in total, and you’ll be hard-pressed to find 300 words that better define our era than that little post.

Coverage does not equal care. Out of Pocket, Out of Control:

In the past five years, the average price to see a primary care doctor has risen 20 percent. For a specialist it’s gone up 29 percent, and for outpatient surgery it’s up 43 percent. And that’s just for employer-sponsored insurance; on average, those covered through the Affordable Care Act’s exchanges face even higher expenses.

No wonder 22 percent of people now say the cost of getting care has led them to delay treatment for a serious condition. That’s the highest percentage since Gallup started asking in 2001. Another poll found that as many as 16 million adults with chronic conditions have avoided the doctor because of out-of-pocket costs.

See if you can find the key here, Posting a photo is the worst way to get people to see your Facebook posts:

Data provided to Business Insider by the social-media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in terms of reach on Facebook.

What makes this data so remarkable is that it wasn’t so long ago that posting photos used to give brand page owners the best chance of their posts being seen by their fans (indeed, a Socialbakers study dated April 2014 declared “Photos Are Still King On Facebook”). Now the algorithm has changed, punishing photos, perhaps in response to page owners trying to game the system by constantly posting photos, or maybe because Facebook has been shifting its strategy ever more toward video in recent months.

The numbers keep climbing: Smartphone Penetration, Rising in All Age and Income Demos, Hits 75% of the US Mobile Market.

The end of the beginning of the beginning’s end, TV ad model: Dead:

Television as we knew it died this week at 73. Or at least the advertising model did. Boomers and Generation X won’t have to quit ad blocks cold turkey but they will note that a growing percentage of what they see will be ads for retirement villages and Cialis. The kids, which in this case means anyone under 34, are moving online and the money is going with them.

Commercials started with a 10-second spot for Bulova watches during a baseball game in 1941. The death blow came yesterday during PepsiCo’s (PEP) conference call when CEO Indra Nooyi said her company’s ad budget would stay at 5.9% of revenues but be “reallocated.” A Pepsi spokesperson tells Yahoo Finance that means “realloacted to consumer facing activities.” I read that to mean moving ads off television and into other formats.

5.9% of PepsiCo’s 2014 revenues works out to roughly $3.9 billion. They’re the company that brought us Katy Perry and Left Shark, for God’s sake. Sports was the last great hope for ads and one of its biggest backers is drawing the line. There’s nothing in Indra Nooyi’s history to suggest she’s bluffing.

But don’t take PepsiCo’s word for it. Omnicom Media (OMC) which positions some $50 billion worth of ads a year for not just Pepsi but Apple (AAPL), McDonald’s (MCD) and Starbucks (SBUX) advised its clients to shift 25% of their budgets away from TV last year.

You live in a transitional time, to be sure.

Another, sad transition:

I don’t know Larry Stogner, in fact I’ve never even been in his market to view his work, which, of a sudden, seems a shame. But it is clear what his community has meant to him and, having known people like that in a handful of local media markets, I have a good guess what he means to the community.

At some point, not too far off, we’ll see more and more farewells. It is a generational thing. And then more people will come along and be important and stay in one market for a long time and then they’ll retire to see their grandbabies or because the pension kicks in or because they want to travel or are ill. And then that’ll be the end of it. By then every TV newsroom will likely be some version of the hub-and-spoke model and the local feel will, improbably, fade away. (You’ve seen it in radio, it is happening in some aspects of the newspaper business and, already, in some smaller television markets.) We live in a transitional time.

Atlanta’s been on this tear for a while, but as you’ll see the migration isn’t limited to north Georgia. It all started when the northerners realized we’d mastered air conditioning, and they’d ruined their rivers. Mercedes-Benz’s move to Georgia is the latest in an epic and under-reported migration:

According to the latest Census figures, the South was the fastest-growing region in America over the past decade, up 14 percent. “The center of population has moved south in the most extreme way we’ve ever seen in history,” Robert Groves, director of the Census Bureau, said at a news conference in 2011.

“The hegira to the Sunbelt continues, as last year the South accounted for six of the top eight states attracting domestic migrants,” Joel Kotkin reported in The Daily Beast in 2013.

And it isn’t just millions of American citizens packing their bags and heading south. Last month, in a move that shocked residents of northern New Jersey, Daimler’s Mercedes-Benz USA announced it was moving its headquarters from Montvale (just miles from where I grew up) to Sandy Springs, Ga. And it’s bringing nearly 1,000 people along with it, at an average salary of nearly $80,000 per worker.

I kid, of course. Tax incentives, infrastructure and a willing workforce are just as important as clean rivers.

This story is just getting itchier, isn’t it? To shill a mockingbird: How a manuscript’s discovery became Harper Lee’s ‘new’ novel Neely Tucker is a son of the South, a seventh-generation Mississippi boy. He’s perhaps got as good a read on this as most any outsider could.


17
Feb 15

Glomeratas

Back to the Glomerata section, where I share the covers of all of the yearbooks from Auburn, my alma mater. We’re shaking things up and featuring the most recent installment of my collection. The one I’m showing you here is the 2012 edition. If you click the cover you can see the 2011 Glom.

2012 Glomerata

History doesn’t tell us much about those ancient days in 2011. Barack Obama was president, Bob Riley was the governor. As students made their way back to campus the previous fall the H1N1 influenza pandemic was declared over by the WHO. The International Space Station broke a record for the longest continually inhabited structure in space. An earthquake in New Zealand was the first in a series of temblors over the next two years that baffled seismologists into saying such a thing is unlikely to ever happen again in precisely that sort of circumstances. The first total lunar eclipse to occur on the Northern winter solstice and Southern summer solstice since 1638 took place.

And then there were the holidays and the bowl games and Auburn won a national championship in football. That’s all in this book. This is the inside back cover, which is a happy and bittersweet thing now:

2012 Glomerata

In the spring of 2011 more than 324 people lost their lives in tornados in Alabama, Mississippi and elsewhere. It was one of the largest and one of the deadliest tornado outbreaks ever recorded.


16
Feb 15

What is this guy hauling?

I don’t spend all of my time on the road, thank goodness, but I have enough windshield time that I see a lot of strange and boring and interesting and unusual things. I go through cities and the rural countryside and, of course, all of this is basically on the transportation corridor up from the Gulf of Mexico to points far beyond, so on any given day you can see something worth seeing in between the cars and pickups.

Today I passed this guy:

truck

I couldn’t figure out what we’re staring at there and it will probably forever remain a mystery. Safe to say I don’t see anything like that on a daily basis, but maybe you do. This could be a load of something very normal and boring. Medical devices for giants, perhaps. I wanted them, at first, to be rocket cones, but they are just a casing. And they had a fair amount of flexibility to them if they caught some wind. That would seem to be something you’d consider when designing giant rocket cone parts.

I suppose they could be for some high-end, new age silo project, or the cap of an intricate fallout shelter plan. I tried a few Google searches, but came up empty. Where would you even begin? Maybe they will be industrial strength floor protectors, or a new feature in a Katy Perry show. I’ve no idea.

Anyone?

Things to read … because if you didn’t read this stuff, you might not have any idea, either.

There’s some interesting data in this Wall Street Journal story. The Picture Gets Fuzzy at Viacom shares with us that in 2000, shortly after Stewart sat down at “The Daily Show,” the average age of viewers was 29. Now, it’s 45.

So, yes, this is an unsettled time for the Viacom property. But this is also one of those times when change is good. I imagine Comedy Central tilts young again, very soon. Either that or they’ll break with television wisdom in the most unconventional of ways. In either respect, the Daily Show run was a great success with Jon Stewart, if for nothing more than what that statistic implies. And that might be one we seldom, if ever, see again.

Google and Mattel pull the View-Master into virtual reality:

When it launches, kids will be able to explore various 3D scenes, including the streets of Paris and Alcatraz Island in the San Francisco Bay and the solar system. While some scenes like the Golden Gate Bridge include actual images from the area, others like the dinosaur and solar system scene are enhanced with CGI technology to show, for example, what it’s like to fly through the galaxy. There’s also the option of buying additional reels (four for $15) for other immersive experiences.

I don’t spend an awful lot of time thinking about View-Master (but I should). This makes a lot of sense though, doesn’t it?

There’s a common element to all of this high-touch tech. How One College Is Using Tech to Grow Sports Beyond Football:

When the Ole Miss Rebels return to their 26-year-old ballpark in Oxford, Mississippi, this afternoon, the Southeastern Conference college baseball club and its fans will be sharing space with a decidedly modern technology: mobile tracking beacons.

The small devices are becoming ubiquitous in major league facilities, but the University of Mississippi’s athletics department — which has built up its marketing team significantly in the past few years — is the first SEC school employing them, not only to streamline foot traffic but to enhance its rewards program and spur interest in less-popular sports at a school where football dominates.

[…]

For this season, Swayze Field has 21 beacons placed strategically at all entrances and exits, concession stands, merch stores and restrooms. The system, operated by Spark Compass, a mobile marketing platform from Total Communicator Solutions, will help track fan movement at the games, showing how long people stay to watch the action and where lines are forming.

“The seating area is critical…. It gives us the most accurate dwell time,” said Mr. Thompson, a primary catalyst in upgrading the three-year old Rebel Rewards program from one involving staff scanning tickets to a mobile system that produces foot traffic heat maps and other data in real-time.

How are you using this to better serve your customers? That should be the first, middle and last question you ask. Chuck Martin, one of those good Twitter follow types, spends a lot of time thinking about beacons and was just recently writing about this.

Journalism links:

How to make news more reusable
NPR’s Generation Listen
Inside The New York Times Instagram strategy
New rules governing drone journalism are on the way — and there’s reason to be optimistic
How AP is adapting live video for digital

There are five links there, and I’d like to put their principles into a classroom. Wouldn’t that be a fun curriculum.

Maybe, if we could Instagram photos, and then tailor video footage and audio from a drone, someone could finally tell us what that truck up there is hauling.


15
Feb 15

Guster

Here are a few clips from the Friday night rock ‘n’ roll concert with Guster in Atlanta.

They do not play Airport Song anymore. Haven’t done it in years, despite the people throwing ping pong balls. A friend saw their show in Birmingham and sent me the set list. I kept asking about Airport, but he just glossed over it, ignoring my question. So, I convinced myself, it must be a surprise in the encore or something, but no.

This seems a bit odd. Airport Song was their first break into the mainstream, if you will. And 99X in Atlanta (then WNNX, now WWWQ) basically willed that song into being a hit. I’m sure it got a lot of play elsewhere, the single climbed to #35 on the Billboard Modern Rock Chart. I listened to a lot of 99X streaming over the web when I was in my internship in 1998. That song played a lot. The Clinton scandal, 99X and learning more and more about Photoshop were among the basic highlights of the year. Hearing intern jokes at work, listening to that compressed-but-streaming over RealPlayer ping pong game (and a ton of Harvey Danger) while studying pixels took up some time.

The video, as all videos must be in retrospect, was weird and underwhelming:

I have four or five Guster albums on my phone, they come up a lot when I’m running. And yet, still, I was surprised by how easy it is to forget how much you enjoy some people’s live shows. Adam talked in between songs about how the fans have stayed with the group as they have gone from a three-piece acoustic based group to this slightly more trippy electronica thing they’re doing now. And he also said they’ve been noticing that for a long time their audiences stayed the same age, young, but, lately, the audiences were now their age again. So maybe a lot of people are figuring that out.

Anyway, good show, great fun, go see ’em.


14
Feb 15

Kishi Bashi

Last night we were at The Tabernacle in Atlanta to cash in on my Christmas present. The Yankee got us tickets to see Guster play. I fell in with the band on their second album almost 20 years ago. Her god-sisters are also Guster fans, probably from college too, but, somehow, my wife never caught onto the band.

She knows about three of their singles with something more than a passing familiarity, but she may be converted after this, her first show. It was my first Guster show in years — you can forget how much you enjoy a specific band if you don’t see them often, I realized.

It was my introduction to this guy, Kishi Bashi:

Kishi Bashi

He’s doing a one-man show, looping vocals, beat boxing and his violin and running it through a sample-loop device at his feet. This just works better to see it. Here’s a sample:

Each song takes a bit to build up because he has to build the layers — and how you keep that in your mind must be a fairly impressive feat, I’d think. Some of these are very pre-determined, but he’s also just experimenting, as well. It is all very happy — there’s a song serenading a particularly tasty cut of steak — and it probably helps that we were surrounded by Kishi Bashi fans. It occurs to me that if the guy isn’t from the future his art is a bit futuristic. Who needs a band anymore if you can make a full sound right there on stage, all by yourself?

He’s playing, with his full band, on the Letterman show next week, by the way. Go see Kishi Bashi.

Also last night, of course, was the featured act: Guster.

Guster

I’ll have a few clips from them tomorrow.