sport


21
Apr 26

Print the myth

In Rituals and Traditions today we talked about the role of myths in sport. I started with talking about the two greatest Jacksons in sport, Andrew and Bo.

I told them I know two of the men in that intro, and would believe them. I have heard one of the stories mentioned there from multiple sources, told just differently enough to seem credible. But the truth of stories sometimes isn’t the most important thing, even for people looking for ontological truth. Maybe especially for them. Sometimes, the telling is the truth, and that’s why myths are important.

So I told them about a bunch of the myths around my alma mater. There’s the train thing and the pajama parade. A number of students, the story goes, snuck out in their pajamas and greased the railroad tracks so the train bringing their opponents couldn’t stop. The train had to pull in at the next station, the players had to lug their equipment five or six miles back to town, were exhausted, and got shut out 45-0. The story goes that the visitors were so offended they refused to play the next year. The story dates to the 1890s, but you can’t find anything at all about it in the historical record until the 1930s. Good story, though.

I told the two or three stories about rolling the corner. I gave them all three versions of the origin story of the phrase, “War Eagle.” I asked them which one they thought was correct. Everyone guessed that it was the most romantic story. That one was made up by Jim Phillips, a college newspaper editor. I showed them his copy. (He later urged various university people to work to make sure that his story didn’t get accepted as the truth. They still highlight his story. Well, part of his story. The version I learned when I was a senior in high school and getting ready to enroll goes a step further. Someone improved on his myth!)

I talked about myths from other universities, too, and some of the great stories that major league baseball gives us as myth. Some of them evolve much like the old gossip games. Some of them are quite deliberate. Both are, to me, fascinating in their implications. A friend just told me about the origin story of a new mascot, Noigel. No one will believe that one, of course, because it’s about a mascot, but it demonstrates to us the power of our stories. I hope the class was picking up on that today.

I drove it home with The Gipper, which works because, true or not, it’s accurate enough to at least blend with what we know. And we want to believe.

(Rudy, by the way, is largely cinematic and not perfectly truthful. Sorry.)

Did Rudy read that plaque and do his little impersonation? Probably not. Did Knute Rockne have that moment with George Gipp? Historians disagree. We’re pretty sure (much of) it is inspired by the movie.

Is that plaque even there in the Irish locker room? Yes it is.

Does Notre Dame know where they got the nickname, The Fighting Irish? It comes from one of several places, maybe. I reeled off a few of those, and asked for their thoughts on which one it might be. I don’t know. I know which one I want it to be. But all of that, I said, gets back to identity, doesn’t it?

One of my students said I should do a class just on myth. I’d love to; I doubt I’d be allowed to.

In Criticism we talked about two class-selected stories. One was Global sports face challenges from ‘AI slop’ misinformation:

A study by AI risk management platform Alethea into the surge in artificial intelligence-generated fake content, dubbed “AI slop,” has warned sports teams, leagues and fans of the risks posed by increasingly sophisticated digital misinformation.

Retired NFL player Jason Kelce never said 2026 Super Bowl halftime singer Bad Bunny’s critics were “a bad fit for America’s future”.

The Reuters Inside Track newsletter is your essential guide to the biggest events in global sport. Sign up here.
San Francisco 49ers tight end George Kittle never ranted about slain conservative activist Charlie Kirk and politics in football.

However, thousands of people believed they did and that is the problem.

Well, sure it is. The students recognize that. They’re worried about it. They should be. That let me work in this little explainer focusing on Jaden Ivey.

We also discussed this one, Tiger Woods fights subpoena for prescription drug records. And there I said, “If you join me in org comm in the fall, we will discuss at some length, the strategy behind all of this.

Sometimes when the different pieces click together it is quite satisfying.

You can probably tell, but I’m one of those annoying campus spirit guys. I’ve always held that you learn a lot from class, but the rest of the college experience is the most educational and the most influential and the most memorable. That’s what makes the drive in worth it, where you make the friends, build the lasting memories, the stuff that can fill your heart with cheer later in life, the sort of thing that encourages alumni to be donors.

Or, put another way, I know of one alumni who wanted to make donations because of my pedagogy. But a lot more people are thinking of other things when they get ready to donate. And so we were out an event this evening and the marching band rushed the stage.

If the marching band “crashed” events from time to time, that’d be fun. I want every part of a student’s time on campus be about their studies or about memorable events full of good cheer.

Maybe I’m not alone in that. Maybe one day I’ll be allowed to bend more of my work that direction. It’d be better than rowing aimlessly.

Tonight’s event was a special one. It was one of those nights when some of the superior networkers made a bit of magic happened and a folk hero turned up.

Started late, ran long. The food in the VIP room was still great. My current hypothesis is that all events should use the guest of honor’s menu.


14
Apr 26

Ewe always want more time

A bright and warm and sunny spring day. The sort of day you should have. The sort of spring day you definitely want. The kind of day that, darn it, you deserve after a long hard winter. The things growing outside know it. They know it best of all. I just stood in the window and looked at the snow, this thing was under it for weeks.

So my only problem here is that I feel this blooming beauty deserves a lot more admiration, and a lot more time, than I can afford to give it at the moment. Blooming things should capture our imagination and attention. They certainly shouldn’t be a mere backdrop, a brief bit of mother nature’s colorful palette ignored for the moment, dismissed for the day, unappreciated because we’re busy.

There’s a lot to do during the blooming period, a clumsy scheduling error that occurs every year, and that’s a first world problem.

Which sounds like I want to do a lot of horticulture; I just want to look at the flowers.

If you start at the URL logo in the bottom corner and let your eyes move up the image you’ll see an airliner flying over. Hear it, fetch the phone, open the camera app, find it in the sky, talk about it here. A lovely way to spend a moment outdoors …

… when you’re not admiring the flowers.

In Rits and Trads we talked about youth sports today. Sportsing: what’s the point? Students are always interested in talking about youth sports, because most of them played something, and because travel ball is ludicrous, but kids are great.

Youth sports, we say, helps teach interpersonal skills, helps us learn how to follow rules, participate with others, respect teammates and opponents, and so on. I like to talk about my favorite coach, who wasn’t the best coach, but was determined to teach us more about those things than the game. Since most of us have a very finite window as athletes, that just seems like a good idea. Teach me how to be a better me.

And that let me talk about social identity theory (Tajfel & Turner, 1979) and constructivism learning theory (Piaget, 1964) (and others) and social learning theory, (Bandura, 1977).

Sometimes we are what we see, and social learning theory talks about that.

Of course I put in a cycling video. Paris-Roubaix was just Sunday, it was an all-timer, and someone is out there reproducing the race with their kids. This is remarkably faithful to the actual race.

And we talked a bit about representation. It seemed pertinent since we get that conversation most around the Olympics and thisw was an Olympic year. This video, then, was a cute no brainer.

I showed other videos, too. A friend of mine coaches youth soccer and he has the parents of the two teams form a tunnel and the two teams run through it at the end of the game. He says that by the end of that the kids can’t even remember the score of the game. They’re just having a good time. I showed several things like that. And then we talked about the rituals and traditions in youth sports. The one that no one thought of was senior night.

In Criticism we talked about this story, LeBron James, Cooper Flagg Make History as Fans React to Near Triple-Doubles in Lakers’ Loss to Mavs, which allowed us to talk about curating and context.

Former umps watch their brethren deal with ABS and feel sympathy, pain:

What is a strike?

The answer to that question has traditionally been easy for MLB umpires: A strike is whatever I say it is.

However, amid the introduction of the automated ball-strike challenge system, highly experienced former MLB umps are critical of baseball’s newest technology.

Citing their own observations and conversations with those currently still in the job, the consistent criticism has been simple: What’s a ball and what’s a strike has changed, and they don’t know how, exactly, to call it.

That allowed us to talk, among other things, about who is included in a story, who is not, and why those things might happen.

After class I beat it back home, and to the bike shop. We’d checked our bikes in for an annual tune-up. Mine was about three years overdue. Tune-ups aren’t expensive, but add-ons are. My lovely bride needed new tires and instead of just ordering them and replacing them myself, our friend the bike guy mechanic did it for us. He slapped on the most expensive tires on the market. These things are interwoven with cash money, they have to be.

I told him I’m probably going to go on the market for a new bike this summer. He told me where to shop. A lot of the smaller shops, like his, have been cut out of the roadie market. It’s a square-footage vs. manufacturer demands vs. ROI issue. He has a small shop. The big four bike manufacturers want you to buy a certain number of machines from them (basically on spec) and then sell them. But bikes don’t constantly fly off the shelves, so the store might have to buy 15 or 20 bikes and hope they can sell them. And that’s all a huge risk, or maybe untenable. Here is a sport built on local culture and the source of the equipment is flirting with driving the locals entirely out of business. My guy said I should go over to this other bike shop and get in some test rides, because I want to try different things out. The guy told me to go to his competitor. I suppose, considering how the industry is changing under his feet, that other store isn’t his competition anymore. And this is how manufacturers are marginalizing and creating vulnerabilities in the best ambassadors their industry has.

So I suppose, this June, I’ll be doing that. Maybe, if I do it right, I can be gripped by paralysis by analysis and not buy a new bike at all.

I’m still living in the happy memories of our wonderful Irish vacation. So, I’m sharing extra videos that we didn’t get to at the time. It was a great vacation. I have a lot of footage. This will go on for some time. Enjoy this close encounter with the roadside sheep with me, won’t you?

Ya know, we have some neighbors that have two small sheep herds. They don’t let them roam around, and we’re all the lesser for it.


10
Apr 26

If you’re gonna blow something up give it meaning

For my part in the conference today I spoke on panel titled Games of Power: The Weaponization of Sport for Political Gain.

The premise of the panel acknowledges the long history of sport as a battleground, the interrelationships of politics and sport, and the dynamics of regional and national interests that are oftentimes at play. The topics included how sport functions as a contested space where political actors, institutions, and movements seek to assert power, shape narratives, and mobilize public opinion, often while using sport as a weapon.

I talked about identity fusion theory, within the context of nationalism, using the Winter Olympics and the men’s locker room hockey phone call example.

I later asked the question, “What is it to be a 28-year-old athlete, on a gold medal high, and laughing at a punchline from the president of the United States?” I also talked about sport as a soft power, and how that political influence and persuasion might be changing. (The Global Soft Power Index seems to think the U.S. numbers are softening.)

Ultimately, I said this should perhaps be a conversation about sport in a new era. If that sounded wise it was only because of what my colleagues on the panel said after that.

I will take part in two more panels tomorrow. The rest of my day I spent in various audiences, doing the Academic Nod.

This evening, before dinner, we caught some fireworks almost by chance.

Call me old fashioned, but I think fireworks should be memorialized. That’s a lot of sound and fury … and some money … that someone is exploding for no real reason. The least we can do is record it and view it from every conceivable angle.

This series of percussive explosions wasn’t even about nationalism. Call me old fashioned again, but I miss the days when fireworks displays meant something. They told a story, dagnabbit!

Don’t mind me, I’m going to go yell at this cloud of sulfur dioxide, carbon dioxide, and carbon monoxide.

I’m still living in the happy memories of our wonderful Irish vacation. So, I’m sharing extra videos that we didn’t get to at the time. It was a great vacation. I have a lot of footage. This will go on for some time. Enjoy it with me, won’t you?

That is Cuan na hAislĂŠime … (still not a series of letters that comes readily to my typing fingers) another casual side-of-the-road view that would be an absolute show stopper most anywhere else.


7
Apr 26

Another cold week, then

It is funny, how we all cope with chilly weather in different ways. Phoebe, here, is trying out a bit of late morning sunshine.

Poseidon went for one of his old favorites, a bundle of covers.

It only got to 56 degrees today, but the kitties are doing fine. They like it warm, of course, but they have fur and sunbaths and covers and kitty caves and so on. Me, I have to walk into class and pretend to be excited while it is 56 degrees outside! Hooray spring, guys! We won’t see the 60s until the weekend.

In Rits and Trads today we talked about media rituals, we talked about the characters the media helps create and accentuate, and the atmosphere they create. We talked about how we see military flyovers and see someone sing the national anthem at big events, so we talked about nationalism. We also talked about things like player introductions and postgame interviews. We talked about the Olympic ceremonies and other things the media participate in. And we talked about Rich Eisen running the 40 for charity, and the simulcam replays. Hands down the best part of the football year.

In Criticism we talked about media framing and representation, using these two stories.

USWNT’s Sophia Wilson gave herself grace after the birth of her daughter:

Sophia Wilson says being a mom has helped with her “goldfish mentality” of living in the moment.

Wilson was named to the U.S. national team roster for three upcoming matches against Japan, starting April 11 in San Jose, California. She took time away from soccer for the birth of her daughter and has not played for the United States in 17 months.

“I feel like my perspective on just life in general has shifted a lot, I think, in all the best ways,” Wilson said Thursday. “I feel more grounded, I feel more present. And I think that’s how I view the game as well. I’m trying to approach it with — I always have, but I think more than ever — a goldfish mentality. It’s just, be present in whatever practice, whatever game I’m in, and then it’s on to the next.”

[…]

“Watching her play 70 minutes the other night, it was almost like I couldn’t believe she’s had a baby and come back to perform at the level she’s done,” U.S. coach Emma Hayes said. “Real, real credit to her and the team around her that have really positioned pre- and post-pregnancy planning in a fantastic way.”

People that research gender representation in sports media are often critical about how women are portrayed in coverage. My argument, for several years now, has been that we don’t properly celebrate these sorts of comebacks. She is a mother, yes. She’s also one of the world’s best athletes. And she’s returned to form. Emma Hayes is going to talk about that, and she should. Others should, as well. And so I got to wax on about that for a bit.

We also talked about this story. How 3 Muslim sisters helped change the rules of American women’s wrestling:

“We always said we would never be able to wrestle in college,” said Jamilah, 22.

Coaches recognized their talent when they were teenagers, but they couldn’t wrestle with boys, nor could they wear the required wrestling singlet — due to their faith.

Eventually their passion for the sport – and their perseverance – led to rule changes allowing Muslim women to compete in full-body uniforms at collegiate and national levels.

It’s probably comical when I, the white guy, talk about representation. But there’s a bunch of people that need to think about it, and some of them are in my classroom. They’re just stuck with me at this point.

I’m still living in the happy memories of our wonderful Irish vacation. So, I’m sharing extra videos that we didn’t get to at the time. It was a great vacation. I have a lot of footage. This will go on for some time. Enjoy it with me, won’t you?

We saw several places that didn’t have signs or historical significance or car pullouts, they were simply majestic. That’s where you’d want to live, safe on a hill high above it, looking down on this glory, pondering time and patience, and everything in between. For more ocean dramatics, go here.


13
Mar 26

The ‘That’s It, That’s it, I quit!’ paper

At the International Association for Communication and Sport summit my lovely bride and I presented some interesting and unique research. We met the friend of some friends and he was telling us about why he quit playing fantasy sports. It was an interesting conversation and led to a pretty basic research question: why?

It turns out that while there’s a reasonable amount of scholarship about why people gamble and play fantasy sports, there’s not a lot of work done studying why they quit. So we’re cornering the market. And here’s the first bit of that work, a pilot study. We told some of the best sports media scholars in the world about it today. She discussed the quantitative part of the mixed-methods study, and left me to discuss the qualitative themes. Here’s some of the takeaways, which I’ve already shared on Bluesky.

This version of the research was titled “That’s it, I quit!: An analysis between the relationship of quitting sports gambling and enjoyment.”

If you need a citation: Smith, L.R. & Smith, K.D. (2026, March 13-14). “That’s it, I quit!: An analysis between the relationship of quitting sports gambling and enjoyment.” [Conference presentation]. IACS 2026 Summit, Dublin, Ireland.

Just presented some new research with @laurensmith.bsky.social. Turns out there’s not a lot of work done studying why people stop playing fantasy sports.

Let’s dive in!

#IACS26

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— Kenny Smith (@kennysmith.org) March 13, 2026 at 8:45 AM

We met a guy who had strongly passionate feelings about why he no longer played fantasy sports. So we developed a mixed-methods instrument to study it. We approached this from a motivations perspective.

@laurensmith.bsky.social used PANAS and ENJOY on the quantitative side.

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— Kenny Smith (@kennysmith.org) March 13, 2026 at 8:45 AM

We learned, from one person, that you can actually do some version of UFC fantasy sports.

We also learned, from other great scholarship, that gambling has the highest suicide rate of any addiction disorder (Vijayakumar &
Vijayakumar, 2023).

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— Kenny Smith (@kennysmith.org) March 13, 2026 at 8:45 AM

Lauren broke down the quantitative data, I unpacked a bit of the qualitative. We had 50 respondents, 37 identified as male, 12 as female. The slide below has a few standout answers. Most said they quit because of the time invested, loss of money, loss of interest, stress, changing life priorities.

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— Kenny Smith (@kennysmith.org) March 13, 2026 at 8:45 AM

Eighty percent of the respondents could point to a specific incident that motivated them to quit. Most revolved around lost money, time spent, stress from building and dealing with lineups and, curiously, dissatisfaction with player performance and player injuries.

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— Kenny Smith (@kennysmith.org) March 13, 2026 at 8:45 AM

We asked the quitters group where they spend their time now. Fully 60 percent said nothing about watching sports. Some 18 percent of them used specific phrase like “stress, attention, focus, relaxing.” Work, spending time with family, exercise filled in the time. So did video games and reading.

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— Kenny Smith (@kennysmith.org) March 13, 2026 at 8:45 AM

Nineteen of the 50 respondents wish they had quit sooner. The rest said no. Only one person, as you see here, indicated any regret at not playing.

Thirty-eight percent said they’d play again. All of those said they would impose limitations and low stakes on their participation.

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— Kenny Smith (@kennysmith.org) March 13, 2026 at 8:45 AM

We wondered if they missed it; 36 percent said they do not.

Of the rest, 30 percent missed the competition, 18 percent missed the social aspects of fantasy sports. Sixteen percent we categorized as other.

Almost all said what they DON’T miss is the stress involved or the time invested.

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— Kenny Smith (@kennysmith.org) March 13, 2026 at 8:45 AM

Eight members of the quitters group said they’d spent more than $1,000 playing fantasy sports. The highest was $5,000. A personal appeal made them stop. They talked at length about how things have turned around for them.

One person self-reported spending 800 hours a year on fantasy sports.

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— Kenny Smith (@kennysmith.org) March 13, 2026 at 8:45 AM

Now if you’ll excuse me, after a day full of conferencing, and an evening full of networking and socializing with friends and colleagues, I have to finish my notes for tomorrow’s presentation.