Rowan


14
Mar 25

Presenting some cycling research

I gave a presentation of our research today at the Summit on Communication & Sport today. The session was titled Perception and Representation. One of our colleagues presented on topics titled “When Soccer Meets Streetwear: A Critical
Analysis of Soccer Shirts’ New Cool.” Another, a good friend presented on an interesting topic, “Interaction and Gamification – The Media Audience’s Perception of Reality and Virtuality in New Sports Formats. A Mixed-methods Study using the Example of the Baller League in Germany.” Another research team discussed “From Geek Kingdom to Non-Gendered Utopia? The Gendered
Representation of Esport on French Sports Media L’Equipe.fr.”

In between, I talked about the research The Yankee and I conducted last fall. We titled it “Doing this may Kill Me: A Mixed Method Approach to Perceptions of Cyclist Safety.”

Here are some of the slides.

On a beautiful evening in August 2024, two brothers were heading home on bikes when they were killed by an aggressive driver who, police say, had a BAL over the legal limit.

It happened by that power pole on the right.

They were local boys. Two guys done good. Both were hockey players, they became folk heroes at Boston College. Matthew, the younger one, had a short professional run on the ice before returning home to coach his high school team. His older brother Johnny was an NHL star. The family said they were always together. Shoulder-to-shoulder. They were together on that particular day to celebrate their sister’s wedding the next day.

Johnny had two children. He and his wife were expecting their third. Matthew and his wife were expecting their first child.

The driver of the vehicle hit them so hard that his Jeep Cherokee died a tenth of a mile away, as he tried to flee.

We conducted a survey of local cyclists. Using snowball sampling, we aimed at people in the tri-county area, but our instrument quickly reached into the tri-state area. We wrapped it with 1,296 respondents.

Here are a few numbers from the survey …

Of those 1,296 respondents, all cyclists, 66 percent reported near misses with other vehicles on their bike rides. Eighteen percent said they’ve had bike crashes involving vehicles. Nine percent have had more than one accident involving vehicles.

That’s something like 116 people!

Sixty-one percent reported that drivers pass too closely more than half the time. This is, admittedly, a tricky question. As a cyclist, I recall the dangerous passes far more clearly than the safer interactions. (Boy do I!) But … this gets to perception, and the intrinsic motivation involved in Self Determination Theory.

Our survey asked about aggressive drivers, and 13 percent said they have to deal with them on more than half their rides.

Also in this survey, 67 percent of cyclists say they fear they’ll be in an accident when they ride their bikes. And two-thirds of them also told us the infrastructure at their disposal for road riding is inadequate. (The implications here are fascinating.)

Of the 1,296 people who took our survey, 83 percent reported that they feel unsafe riding by some combination of drivers and poor infrastructure. We didn’t break that down further, but it’s there for future study.

When we asked cyclists about their perceptions of law enforcement, the numbers were not good; 64 percent perceived the utility of law enforcement toward helping to ensure their safety was “terrible.”

We’ll unpack this in a moment.

This is not a percentage, but a real figure. A third of our respondents, 453 cyclists who took our survey said the risk was so great they have stopped, or would not, ride on the road.

Here’s some other data. The various state departments of transportation use the term “vulnerable road users.” That’s how they define cyclists, pedestrians, or anyone else not in a car, truck, or SUV.

This, so you know, is the state law on passing vulnerable road users. National advocates who monitor these things say this is one of the best in the country. One of the best laws in the land means you have to give me four whole feet when you pass me. But you have to know that law, honor it, and understand distance and vehicles at different speeds (and a lot of you don’t). So, just think on this for a second. Four feet.

Four themes emerged in our qualitative work. In the first theme, people discuss how road systems are set up, first or exclusively, for motorists. That’s problematic. The US Census says 870,000 people commute by bike. People for Bikes, in their most recent research, says 112 million Americans rode a bike last year. The discourse is due a change.

We saw a great deal of frustration within the law and law enforcement theme. Cyclists complain of law enforcement officers who don’t know the laws or aren’t interested in policing them. They’ve been told that without video evidence there’s not much that can be done. Sometimes that’s difficult even with video.

Infrastructure is a recurring theme in our survey, advocacy, and in national conversations. Cyclists and other vulnerable road users frequently complain about it.

Boil it down to money, political will, and time. Most places are several lacking quality infrastructure for all road users. (Again, not just motorists.) There’s also an urgency problem.

Our final theme, I just called it personal. Hands go to chests when I talk about the bike shop owner who fixed a customer’s flat, and, minutes later, the cyclist was killed by a motorist.

“What if I’d told him I couldn’t do it then? What if I repaired it slower? Or faster?”

He lives with that.

It’s not his only story of that sort.

Let’s talk about impact. The Yankee and I were invited to share the initial version of this research with the local community soon after the Gaudreaus were killed. The crash, and this data, helped inspire the creation of a local safety committee. They are now doing advocacy. That group’s work has them in front of youth organizations. Bike safety and road awareness are key for everyone. They are also taking part in a county safety committee as well.

We’ve also shared the data with the state DOT and talked messaging with a variety of organizations. This research also caught the ear of a state lawmaker, who ran with it. And with good reason!

One criticism we saw a lot is that not everyone knows about the state’s relatively new Safe Passing law. The Center for Sports Communication and Social Impact. We take the title to heart. This is research with real impact. In part because of our research, the Safe Passing law will now be taught in Driver’s Ed and appear on the driver’s license exam.

Please be careful on the roads. We’re all just trying to get somewhere and safety is the goal.


10
Mar 25

Giving you no mis, and certainly no dis

In class today we discussed disinformation and misinformation. There is a difference. Did you know the difference? I recently had a nice conversation with a colleague at Cambridge about this, and I showed one of his videos in class.

It gets down to motive, we decided, but motive isn’t always clearly perceived. And the conveyance of bad information is bad, either way. Happily, my students have a pretty decent handle on the social engineering often at play with disinformation. But there’s always something new to learn. The next time the class meets we’ll discuss some techniques on savvy consumption.

And then we get into the fun stuff!

About time the class sighed.

Just kidding, it’s all fun. It’s an international media class. Coming up after spring break we’ll talk about the Armed Forces Network and sports on the international stage, and advertising and social media. It has all been a great deal of fun.

Almost as fun as after office hours, when I went to a nearby JoAnn’s. They’re all closing, of course, and that’s unfortunate for the people that work for the company and it’s stores, but there’s something about store closings that is interesting to me.

And what was interesting today was how unusually crowded this JoAnn’s was, and how the shelves were already getting bare. But I walked around, saw all of the things that weren’t fabric, and then I bought some fabric. It seemed worth it for an early evening’s worth of entertainment. I’ll make some new pocket squares from them this summer.

It was probably the largest JoAnn’s I’ve ever seen, which is to say, bigger than two or three others I’ve ever noticed. Smaller than a late 20th century major retailer, much bigger than necessary for fabric. I wonder if the kitchen section was somehow part of their problem. Maybe it was the wood craft section. Or the enormous floral quadrant. It seems they’ve strayed, in their pursuit to pursue Hobby Lobby.

I also saw some of the reasons why JoAnn’s has struggled these last many years, the all too familiar considerations that have hit brick and mortar stores of all stripes. The apps on my phone were happy to tell me how much cheaper every comparable brand and product were elsewhere.

It’s a sad feeling, in a bad-laminate-floor-under-worse-neon-lighting way. But, still there were employees straightening things up, moving things around, offering good cheer, great theatrical performers that people are when working in retail. Retail was never easy, but the challenges they face today … it all felt typified by the last dying gasp of advertising that was plastered around the store. “New shipments arriving from our warehouses daily!”

The rapidly thinning shelves would suggest otherwise. Crafty customers of crafts had been busy picking the place clean; there aren’t many reasons to go back.

I know the reasons you come back here. The proof is in the analytics, and the analytics say the most popular feature on the site is our regular check-in with the kitties, which starts right now.

Poseidon has to follow you everywhere, especially when that place is behind a closed door. So when his honed feline senses tell him you’re heading to a door, he’s there. And in this case, he had to get into the bathroom so he could jump on this rickety MDF cabinet top and be taller than everyone.

He is very pleased with himself in that photo. Sometimes you try to keep a cat out of things, but other times, you’re just too tired, distracted, slow, or you remember that look they get when they’ve conquered the unconquerable.

For Phoebe, it is different. Her race is to find the coziest spot possible.

I respect her dedicate to her craft.

So, you can see, the cats are doing just fine. And so begins another week, one like any other, but different in every way.

What does that even mean? I’ve no idea, but we’ll find out together, in this space, this week.


6
Mar 25

I lost a (slow) race!

Today was the day I was to put my contracting packet behind me. I’ve worked on varying versions of this for weeks, and I reached the finish line, both in what I could do and what I could tolerate, last night. It’s a helpful process in several respects, but it is also time intensive and there are other things I need to be doing.

So I went to campus today because a colleague who is on this particular committee wanted to see what the new CMS the university is using looks like. He’s been frustrated by the rollout of the new process, which is function of where you are standing. Most of my confusion with the process has been of my own doing. There are a few things that they’ll improve on for future versions of this process — you have to go through this every few years — but that will surely improve. My colleague’s perspective shows him some other things. The guy is a rock star, and he’s been incredibly helpful through this whole process. It might not be that every department has a guy like him to help the new people, which would be a shame. He’s definitely been a huge and helpful part of this for me. So I brought him an afternoon coffee and we sat down to look at the new upload system.

I stopped at Dunkin. And then I couldn’t get into the parking deck at work, so I had to drive around while his coffee cooled and looked for a parking space. I wound up parking some ways away, and walked in, while the coffee kept cooling. I assume that’s what it does. I don’t know anything about coffee. And, really I just wanted to get to the office on time and get my packet uploaded and move on to anything else.

The new uploading system we were testing has been perhaps the easiest part of the process. Even still, there were a few unexpected things. Nothing that can’t be overcome. Also, they had my title and department wrong.

So I couldn’t complete the process. Perhaps tomorrow. Tomorrow is the day I will put my contracting packet behind me. It better be tomorrow; the thing is due tomorrow night. It’s complete, and the only thing left to do is upload the files. Most anyone can do that and I am what they call tech savvy.

Not sure why we call people such a thing.

1785, slang, “practical sense, intelligence, knowledge of the world;” also a verb, “to know, to understand;” a West Indies pidgin borrowing of French savez(-vous)? “do you know?” or Spanish sabe (usted) “you know,” the verb in both from Vulgar Latin *sapere, from Latin sapere “be wise, be knowing” (see sapient). The adjective, of persons, is attested by 1905, from the noun. Related: Savvily; savviness.

I guess that’s why.

Anyway, got home, took care of about three weeks worth of email, and then celebrated by doing … not much else today, and enjoying the reflective glow of having this behind me.

And then I went downstairs and basked in the glow of the Zwift screen. I decided to try a race. I think I’ve done three races, now. The first one I don’t even remember. I did one a few weeks ago in a group I had no business being in. The field split up right away and I managed to come in at the front of the second group, with two other people who were pushing me on the last climb.

Today, I chose a flat course, and I followed Zwift’s suggestion. The game will tell you where you should be racing based on your recent performance. And based on my performance I should be in the category that’s one step above physical therapy.

When the time came to begin the group all spun into action together and I found myself right at the front of the ground. I took a photo for proof, because who would believe it?

Second place! I stayed right up front for about seven miles, about 70 percent over my threshold and wondering how long I could stay there. The answer is: about seven miles.

The front of the field left me behind, I faded in the last mile and the next group came up to race me to the line.

And then I rode on for another 10 miles, at a much slower pace because it turns out I was also under-fueled, just to see how long it would take to lower my heart rate. Not too long, it turns out. That’s cardiovascular quality for you. Where it went in the last few minutes of that race we’ll never know.

And the long-range forecast suggests that next week I might be riding outside!


5
Mar 25

Just work

Last night, and again earlier today, I finished putting together the last of my notes for the day’s lecture. We talked about journalism in places like Europe, Kazakhstan, China, and Russia. You might think that’s too much to do in 75 minutes, and you’d be right! But we touched on some things. They asked some questions. Shared some thoughts.

The sun was out. The sky is getting warmer. Spring Break is beginning in 10 days. Touching on some things, asking questions and sharing thoughts is a great goal. So mission accomplished, I guess.

Immediately after class was over I sat down in a committee meeting, which ended soon after it began. So I went to a group function and met some new students and had a pretzel.

My primary mission this evening was in finishing this packet I’ve been working on, off-and-on, for weeks and weeks. It’s done. I have written about this stuff all I care to, which is how I know I’m finished with it. All I have to do now is agonize over it some more. And convert the whole thing to PDFs.

Tomorrow I’ll go to campus and submit the thing. I’ll spend the next several days wondering how this managed to take up so much time. It was mostly my fault, which is why I’m glad to have finished the thing, and with a full two days to spare.


4
Mar 25

I used the word “zip” six times below

I returned to campus this afternoon to visit with a production class. The professor has asked me to be a client. His students have been making cycling safety videos, and an audio spot, to help raise awareness of the state’s safe passing laws. This is my third visit to the class this term, which isn’t much, but it isn’t nothing. The first visit, I gave them the problem. The second time, they gave me their initial pitches. Today, they presented their works in progress. And now we get to pick which ones we want to go forward.

So I walked into the class and said to the professor, “What would you like from me today?” And so we settled on feedback. I’m good at feedback. I was, for many years, a professional feedback giver, after all. I tried to let my colleague give the production feedback, but, I did that for 15 years, and that’s a habit that’s hard to break. Hopefully I didn’t step on his toes.

But let me tell you, these projects are all interesting. There are eight or nine, and they all came from different starting points, which is always fascinating as a demonstration of creativity. They all had the same briefing and Q&A with me, but they’re all trying to tell the story and carry the message in different ways. Some of them have reasonable potential. I think we’ll probably try to continue on with three or four of them, if the students are interested in completing the work.

The last time I visited with that group the class ended early so as to get the commuters on the road before a snow system came through. Today, I walked the long way around the building before, and after, because it was just so perfectly pleasant out today. I’d spent the morning and early afternoon working inside and had no idea how spectacular the day was.

It was windy in the late afternoon. I had to stop by the hardware store to pick up some zip ties. We use some on a fence cover and those little ties won’t do fr the wind we get. But you can purchase a bigger version. The package says it is certified to 150 pounds. I don’t know what the wind’s PSI is here, but other weathering effects will come into play eventually. These ties, too, will fail after some time. But they’ll work for now.

And the good news is, I now have a stockpile. The hardware store only seems them in bags of 50. This evening, while I was outside fixing the problem, I realized I only needed four.

Also, these thick heavy duty zip ties only come in lengths of 24 inches. I only need about an 1/8th of that. That’s a lot of zip tie to snip off at the end. Why doesn’t the zip tie maker offer individual locking heads that can somehow be used on all of those off cuts?

I wonder what people are securing that requires the better part of that full length zip tie. And, also, where they store them. It took me a while to find a cabinet large enough to hold them in. (I’ll never remember they’re under the restroom sink when I need to use another one two years from now.)

If I have time to wonder about that, I should spend that time on work instead. So back to that. The grading is done for the week. I have one more class prep and two committees to prepare for, but, otherwise, it’s just that great big work packet. The plan is to get the bulk of it done tonight, finish it off tomorrow and pass it on on Thursday, in advance of Friday’s deadline. And then to not think about it, much like those zip ties, until this time next year when I must do it again.