Don’t spend too much time trying to understand what is going on here, just let it soak all in. The first thing you’ll want to notice is how great Kirk Sampson is in dealing with the media. Good thing, that’s his job and all. The second thing is how ESPN, CBS et al fall all over themselves to … fall all over themselves.

That link is a selection of the emails Sampson fielded from media during the 2010 Auburn national championship and manufactured Cam Newton scandal. Deadspin asked for the emails, and the forensic analysis began the moment the university complied:

ESPN’s Joe Schad and Sampson have the following exchange in which the former pronounces himself “so jacked,” pimps his own Twitter feed, and generally expresses himself in such a way that it’s difficult to tell the reporter from the flack.

[…]

Our scare-quoting TV person is back, still determined to show Cam Newton taking his “softer side” for a spin around a local elementary school. He writes: “Possible pitch to Cam: When people see ‘high-profile’ folks giving back, it might encourage them to do the same….” (And thus did the flack get flacked.)

I shared a joke with a friend of mine, a prominent journalism professor, that he was close to mistaking sports reporting for journalism. Universities — intent on controlling their message and protecting their student-athletes — need to control their message, and generally do a great job of it. It is surprising they don’t go it alone more often. Consider: they have a devoted audience, multi-million dollar TV deals and the same dissemination tools as you or I. And yet there is always ESPN, playing kingmaker and empire destroyer almost within the same series of emails.

Deadspin may have captured the moment perfectly in two sentences. “This is how sports scandals unfold now. ESPN creates and amplifies the controversy from which ESPN alone can provide the safe haven.” The local guys were far more decent about the thing.

Read that link. It will all make sense.

I’m so glad this expression has become acceptable for use in headlines. The comments, as a joy, are the state’s pride and treasure.

We often talk about juxtaposition in a news design sense. This is now the best example ever. It was discovered by Napo, former classmate of mine, who went on to be a great designer and program developer.

This is better than it sounds:

It’s quite easy, really. You don’t even need any heavy equipment. In 1988 the Ostry family in Nebraska wanted to move their barn to higher ground.

Ostry’s son Mike showed his father some calculations. He had counted the individual boards and timbers in the barn and estimated that the barn weighed approximately 16,640 pounds. He also estimated that a steel grid needed to move the barn would add another 3,150 pounds, bringing the total weight to just under 10 tons.

The next step is to gather about 350 of your best friends and invite them to come lift your barn. The video shows the result.

They should show that video at team-building conferences.

Almost two dozen years ago 344 men and women moved that barn by hand. I wonder how the building and the family are doing these days.