A know a guy who works on reaching new audiences. Basically, he gets hired to talk to people in new ways as efficiently as possible. I asked him one time, suppose I wanted to hire you to talk to high school juniors and seniors, what would you do?
He said he wouldn’t try talking to the juniors and seniors of 2017, but he’d be thinking about the juniors and seniors of 2022 and 2023. I think about that answer when I read things like this:A new study says young Americans have a broad definition of news
Younger Americans have a broad definition of news that expands beyond the output of traditional news organizations and includes information gleaned from social media and user-generated content, according to a report out Wednesday from the Data & Society Research Institute.
[…]
“I think you have to really just listen to everything, and then pick out what you believe and what you think is really truthful,” said a 22-year-old African-American female who participated in
[…]
“If I don’t see it on social media, I’m not going to hear it,” a 17-year-old African-American said.
However, many of the participants said they were reluctant to share news and their thoughts on the news on social platforms publicly. Instead, many said that they will send links or screenshots to friends in messaging apps or other more private channels.
[…]
The study says “the most striking point of consensus across the groups was their shared lack of trust in the news media.”
“Even if it’s factual, it may be sort of tainted,” a 23-year-old Hispanic and African-American female said.
This morning I ran seven miles, my last run before the weekend. And then I went to work and it was all about work for about 10 solid hours. Here’s a show the students shot tonight. They posed for this, somehow mustering up a flair for the dramatic they otherwise surely didn’t know they had:
Also, this show launched today. I watched them tape the first episode last Friday night, and it is pretty clever stuff:
Time for a new late night groove. 😎
"Hella Late with Rob Sherrell" premieres tonight at 11pm! @HellaLateShow pic.twitter.com/ICf2nhi01G
— Rob Sherrell (@RobJustJokin) March 1, 2017
I started developing the concept for Hella Late back in September 2016. Back then it just seemed like some silly little dream or whatever.
— Rob Sherrell (@RobJustJokin) March 1, 2017
I started developing the concept for Hella Late back in September 2016. Back then it just seemed like some silly little dream or whatever.
— Rob Sherrell (@RobJustJokin) March 1, 2017
I heard of @IUSTV'S pitch day for a new entertainment department and I thought I'd finalize my show idea. Developed a full pitch/treatment.
— Rob Sherrell (@RobJustJokin) March 1, 2017
Pitched it to them and they loved the idea, the concept, the angle.
— Rob Sherrell (@RobJustJokin) March 1, 2017
I felt that when it comes to late night shows, I rarely see people that look like me doing late night in the "typical formatting".
— Rob Sherrell (@RobJustJokin) March 1, 2017
Been an INCREDIBLE learning experience being Executive Producer of my own show. For me and the whole team. Hope y'all mess with it. ✊🏾
— Rob Sherrell (@RobJustJokin) March 1, 2017
The beauty of Hella Late is that it's ENTIRELY student made and student run. We write the jokes, shoot the segments, build the set, etc.
— Rob Sherrell (@RobJustJokin) March 1, 2017
I work in a place that lets students develop and create their own shows. You have an idea you want to try? Feel like experimenting? Want to realize your dream? You show up, put some skin in the game and you’re doing that here. And it is part of my job to oversee the television station that helps you do that. I get to help students do that. We’ve launched three new shows this year, in addition to moving into a multi-million dollar studio.
Also, there is movie night, like tonight:
Meanwhile, in the Franklin Hall commons, journalism majors are watching All the President's Men on the big screen. @IUMediaSchool pic.twitter.com/qDX4msfMOk
— Kenny Smith (@kennysmith) March 2, 2017
We make original content and we are serious about journalism.
