Amateurish, unless the right person does it

Here’s something insulting:

Some journalists are starting to renew attention to an old storytelling form — “the one-shot” technique.

Rather than editing together dozens or even hundreds of shots to tell a video story, the one-shot story uses just one shot, sometimes a couple of minutes long, to tell a story. A reporter drops in sections of voiced-over track to fill in the gaps or explain information the viewer might not know. It sounds amateurish, even YouTube-ish, until you see a journalist like John Sharify use it.

Because the videos you make aren’t good. Unless you are a reporter.

This is the example that column uses. Be the judge:

It doesn’t do anything for me. It comes off like a reporter trying to walk up to a post, which is amateurish, unless a DJ does it. And he doesn’t have a lot to say, except for repetition, which maybe doubles for emotion. But that just feels like someone who is unprepared.

But at least a journalist did it, saving us from so much YouTube.

Here’s a story from Madison, Ala., where Easter is too … Eastery for one principal:

The power went out in Homewood tonight. So I ducked out for dinner, only the power was out. No intersections had lights. No restaurants could run their neon or their kitchens. People took it in stride. They knew it was coming back on eventually. So I went downtown and finally settled on a calzone at Mellow Mushroom. It was silly to say, but I ordered the Italian Stallion, and it was flavorful.

Then I was able to watch the soccer match:

Just the second point the Americans have ever earned at Azteca. Even if Mexico is playing bizarrely uncharacteristic soccer right now — nothing I saw made sense at least — you take the point toward World Cup qualifying.

Two of the weakest things I’ve put on Tumblr, here and here. There’s also a lot more of useful things on Twitter. Be sure to check that out.

That’s all for now. More tomorrow, have a great evening!

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