07
Oct 19

A TV show’s trailer is the high water mark here. Really.

It was a low-key weekend. Oh, there were plans, goals even. There were tasks to be performed and achievements to be met. It turned into one of those days where you have the big ambitions and then meet none of them. It turned into a weekend of those days.

But, hey, I did have a lovely dinner with friends one night and at least I got all the laundry done and the dishes washed.

This trailer came out. Perhaps you’ve seen it already:

And then someone at Gizmodo broke the whole thing down in almost frame-by-frame detail. The people doing that should get an advance screening, just as a reward. It’s OK, I can wait another day.

Mostly I’m relieved the Data bit is a dream. It’s going to work out better that way.

So maybe CBS All Access is the service I’ll pick up. At least until someone does a skin service for all of these things. There’s a marketplace for that, legalities be damned.

Anyway, today was a long day that just kept getting longer, somehow. It concluded with a meeting that began at 7 p.m. An important meeting, and I was happy to be a part of it. But I left the office at 8:15. Then I went to the wrong place, because it was that kind of day, before going to the right place. It’s the same store, on basically the same street, just 2.8 miles and a 12-minute drive apart. That’s good franchise planning, and accounts for my general confusion in this instance. (But only this instance.) After that, the next place I had to go closed precisely one minute earlier and the people inside just looked at me as if they were struck dumb by the prospect of a customer, in general, let alone the hour. If I’d chosen the first stop correctly I could have made it to the third place prior to the store closing. But that’s Monday for you.

Very well, then, back tomorrow, when the morning side crew will be no less surprised, because who stops by a store on a Tuesday morning anyway?

After that failed customer experience we finally had dinner, about an hour before the chosen restaurant closed. So there were two tables filled, which was nice. A quiet restaurant for two! The nice young lady who served our table (better than the humorless lady who would just rather … not) really wanted to do her cut work and go home, so she was happily elsewhere. And, happily, we’re a pretty low maintenance table.

Anyway, in a few minutes I plan on trying to fall asleep. Perhaps I’ll fall asleep reading some news site. I just hope it’s not the comments. Or maybe it will be the comments. What a thing to fade off, too, comments on some news story that seemed like a good idea at the time when you opened the tab, but now that nine tabs are open, you start to question the choice. And so you read the comments. And then you drift off.

That’s how you get a head start on Tuesday.


07
Oct 19

Catober, Day 7


06
Oct 19

Catober, Day 6


05
Oct 19

Catober, Day 5


04
Oct 19

At least three decades are referenced here

Another morning in the studio. We talked news and guests — and I had an incredible flashback moment to newsroom meetings from 2006.

Back then we were tasked with writing promotional material about news at a 9 a.m. Friday meeting for a Monday morning newspaper paper advertisement. Every Friday I somehow managed to forget my crystal ball at home. And there was a similar dynamic in the conversation this morning. It made me question everything about my career.

Not really, but I did enjoy the idea of how some things can’t change, because they are realities. The reality is we simply haven’t yet found ways to predict the news three days in advance. Maybe the students I work with will do what I have not, and invent a way to accurately predict such a thing and retire fabulously wealthy and incredibly young.

Probably they’ll be having the same sort of conversations in 2035 about what to beam into people’s brain pans.

I used to think, maybe even during those 2006-era meetings, that was a novel idea. Wouldn’t it be great to have the web in my brain. Everything there with a flick of the eye, because the typing was too tedious, I guess, and we didn’t yet really think in terms of a flick of the thumb.

We also didn’t think about all of the data collecting the smart house features would do, or the listening in that the big companies would do, you know, in the name of improving the customer experience.

Around here the customer experience is just fine. And today we’re looking at the advertising experience of 1966. Today there are three new ads from Reader’s Digest. Click the book cover to see the new additions:

Or you can see all of the best ads from the October 1966 issue by clicking here. This was my grandfather’s magazine, and I’ve been irregularly putting some of the more interesting things that I find in his books on the site. You can see the full collection here.

The rest of the day? Well, there was a late meeting, and another, later meeting. And lunch at my desk. There was also breakfast at my desk. The experience was an experience, to be sure.

Tonight I’m having chili at home, like a normal person.

Have some sports!

And, if that’s not enough, here’s a bunch of guys talking about baseball.

And have yourself a lovely weekend, as well.

More on Twitter and on Instagram. Also, Catober continues tomorrow as well.