Bringing sound in sight; breaking down stories in commercials

What a beautiful day today! Gloriously warm in the sunshine. Nice and mild in the shade. Everything you want in a day you weren’t expecting.

I don’t think I even looked at the forecast yesterday. Too busy doing other things. After getting set a new driver’s license I had to take the garbage to the inconvenience center, a trip so unremarkable that I spent the rest of the evening, and today, trying to convince myself that I had, in fact, taken a garbage can, a giant bin of recyclables and three big bags of weeds to the drop off spot.

Yes, I did that yesterday. And it was a lovely afternoon, too. That’s two days in a row! I spent the rest of yesterday afternoon, though, doing class prep.

Thursdays I’m on campus all day. Today, all day meant six hours or so. In class we started talking about audio, which was fun for me. Easy prep, and a good two weeks of complexities. Luckily for the students, or unluckily, I happen to know a thing or two about sound.

We’ve also been talking about commercials, since they are working on spots of their own as an assignment. This let me do my Bud spot exercise. I show the class this 2014 Super Bowl ad.

Then I do a 7:52 second breakdown of all of the shots and angles. Made a special, timed, edit and everything. Matching text and shots. The first year I did this the class applauded, which only encouraged me. When I did it for the second class today they took an entirely different approach, making me think I should rethink the spot I use for this exercise.

They found the commercial … lacking. Emotionally exploitive. Without purpose. I asked them why they thought so, and they explained it somewhat, making some good points along the way. It is some of those things. Curious, as this was one of the best received ads of that particular Super Bowl. It made wonder if commercial tastes are changing, and could they change in just a decade. Either way, they’re thinking critically, those students, and that’s a great thing.

Just outside my class there’s a large hydrangea busily giving up the ghost. Even in this vulnerable moment, it has a deep, handsome beauty to it.

Our drive home was at the perfect time of the evening. There seems to be something special about the autumnal sunsets here. Maybe it’s because I haven’t seen a lot of them in the last several years, or at least it seems that way. But, as I showed you yesterday, my home office windows face west, and there’s just one house and trees across the way. It gives me a nice view. If, however, you can catch the sunset out in the open, it’s a spectacular time of year for these lovely views.

Looks like I should turn this one into a painting, or something.

But not tonight. It’s been a full day, and there’s baseball and football on, but no notable commercials.

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