Ike Pigott, former television reporter and Red Cross strategist, is now a spokesman at Alabama Power. He is famous for his ability to deliver an entire half of a presentation with his eyes closed, as he is simulating here. Pigott spoke in my class today, we filled one room with two classes worth of students and I believe we all learned something. I know I did.
He did not deliver his presentation with his eyes closed. Every other picture I have, however, suggests he has an awkward posture. And since everyone blinks …
Pigott was kind enough to discuss crisis communication and did so through the prism of strategy and social media. It was a great presentation, which you’d come to expect from a pro like him. As I said on Twitter, if you have the means, I highly recommend picking an Ike Pigott up.
Recruiting phone calls into the evening hours. “Have you heard about all the cool things this department does? And the interships our students routinely land? Did you know about our scholarship opportunities? What questions do you have that I can help you with?”
I like doing the recruiting phone calls. Most of the kids are interested in what you have to say, and they’re excited to get the phone call. You have to be careful about how many you make at one time. Somewhere around 25 phone calls in one evening you start to feel incredibly repetitious.
But the program at Samford does a nice job of selling itself. The are great opportunities behind the Samford gates. And then there are plenty of places in the city and across the region that have a high reputation, built of years of experience, with the quality of interns the program produces. Then they go out in the world and get really cool jobs, from coast to coast, in the NFL and national magazines and the Washington Post and big PR firms, or they start their own companies or work in huge churches and find incredible opportunities to take what they learned on campus and turn it into something they are passionate about.
And then there are the scholarships. So, really, it sells itself.
Still, you have to reach out and contact potential students. There will be a lot of that this week.