Monday


4
Feb 13

Examples of adaptability

Lovely, cool day today. Sunny and clear and a high of 52. Winter, such as it has been, is on notice. We’re preparing to move toward spring. Oh, sure, there will be one or two chilly revolts between here and there, but the corner is in view and we’ll soon round it, and look to find another beautiful spring waiting on us.

Everything will go according to plan: the blooms, the longer sunshine in the afternoon and then the warm days and cool evenings. About that same time will come the leaves, sprigs at first, and then dots and finally, suddenly, that one day when your eyes are overwhelmed by the verdancy.

The leaves!

And then, almost as quickly, your brain will get used to it.

There are the leaves.

The mind is amazingly adaptable like that.

Class today was marred today by a technical problem. I could not show the videos I wanted to show for news critiquing purposes. I will show them Wednesday. Problem solved! Adaptability!

Things to read: Budget outlook worries state legislators :

A decision by Alabama voters to transfer $437 million from savings to fix the General Fund over three years may not be enough to help state agencies that provide programs affecting every state resident.

According to the Associated Press, legislators are worried that the programs could end up with less money for operations in the coming fiscal year.

I, for one, am shocked by this shocking revelation, which finds us all shocked by shocking it is.

Here’s what the state’s elected officials said before they asked primary voters, not the general ballot, for permission to raid the trust fund to pay standard bills:

Gov. Robert Bentley and legislative leaders said Tuesday they are committed to paying back the money if Alabama voters agree to take more than $437 million from a state trust fund and use it to prevent huge cuts in spending on state programs for three years.

Bentley said the commitment should help garner more votes for the proposed constitutional amendment, which is the only thing on the statewide ballot Sept. 18.

So here we are today, probably a few days from the first state legislative vote that would pay that fund back, but:

State agencies that provide programs affecting every Alabama resident could end up with less money for operations in the coming fiscal year even though voters approved shifting $437 million from savings to shore up the beleaguered General Fund over three years.

[…]

(L)egislative leaders said the outlook is troubling despite the extra money provided by voters. State agencies have been asked to prepare operating plans based on budget cuts of 5 percent to 10 percent for the new fiscal year.

Coupons for everyone, then.

Mobile couponing is set to be the next big thing:

The rapidly expanding adoption of mobile couponing is poised to become a major challenge to one of the most profitable and important revenue streams remaining for newspapers: preprint advertising circulars.

[…]

(A)s consumers and marketers rapidly embrace the power of mobile phones to deliver the right deal at the right place and time to exactly the right customer. While only 6.0% of mobile phone owners used mobile coupons in 2012, the number rose to 16.3% in 2012 and is projected to leap to 24.3% by 2014, according to eMarketer, an independent research company.

Who wanted Oreos during the Super Bowl Blackout?:

When a power outage at the Superdome in New Orleans stopped the game between the Baltimore Ravens and the San Francisco 49ers for an epic 34 minutes, Oreo’s team took action and posted a simple ad that was retweeted, or shared, more than 14,500 times on Twitter. The message: “Power Out? No Problem” accompanied with a picture of a cookie with the line “You can still dunk in the dark.” How did 360i –the agency responsible for the ad– do it so quickly?

[…]

Oreo’s instant Twitter ad stood out on a night when 30-second ads on TV cost $3.8 million. It helped demonstrate the power of ingenuity over money, and social media over traditional forms. It is likely part of a coming wave of real-time advertising that reacts, like a political campaign war room, to real-time events.

This is going to be great. A clever turn of words, the almost just-right photograph filtering through your various media streams, and all of it precipitated by some external event.

And then it will be clunky. Somewhere it will get out of control. (Some agency is bound to overreach.) And, pretty quickly, we’ll imagine that its always been just like this.

I think this means that more and more of those agency assets become in-house products.

The little boy in Midland is safe, after a week in captivity, being rescued at about 3:12 p.m. today:

4:36 p.m. Law enforcement officials confirm Dykes is dead but declined to say whether they shot him or if he shot himself. Dykes was seen with a gun in his hand, Richardson said.

4:30 p.m. Steve Richardson, Special Agent in Charge of FBI’s Mobile office said that at 3:12 p.m, the FBI safely recovered the child. He said that within the the past 24 hours negotiations deteriorated, and fearing the child was in imminent danger, agents entered the bunker.

That brave little boy turns six this week. Tonight he’s playing with his family again. Follow excellent coverage here.

Why government needs watchdogs: Ruling to open DCS records a victory for children. That’s in Tennessee, where the state was trying to block a big records release when it comes to child deaths under the observation of the state Department of Children’s Services. Victory, indeed.


3
Feb 13

Paul Harvey, FFA, Dodge win the Super Bowl

Maybe I’m aging out of the demographic. Maybe a lot of sponsors should demand their money back. Either way it seemed that with costs ranging from $3.8 to $4 million per 30-second spot, the value seemed to be lacking.

Unless you look at all of them as regressions, then even some of the average spots might get some Monday replays. For once the game was compelling, and you could actually leave the room during the breaks. In hours of programming, only spot one stood out.

Blake Harris wrote “So the only time all night the room has been totally silent has been during the Paul Harvey commercial. Everyone was glued to tv.”

You could write an essay why. Some obvious points — Paul Harvey, a way of life, a lack of shrill Madison Avenue attitude and agriculture — jump out.

Paul Harvey was the consensus best broadcaster in the business for generations. There’s not much argument on this, nor should there be. The industry won’t allow anyone like him again, let alone better than him. A statement like that owes a lot to his longevity and his staff, but the man had a voice and an intriguing pace. He had a touch with a microphone and everyone attached to his programming had a deft feel for a central element of society.

And maybe those times have changed. Demographies are always changing, improving and evolving. Maybe the people that could identify with Harvey are just living quietly and being drowned out by the morass of mass media. Maybe there’s a lifestyle of quiet humility and moral rectitude that is just beneath the surface. Maybe the spot appeals to a generational nostalgia for which we long. Maybe that’s gone forever. None of these are particularly true over another. All of those things — celebrated in a spot like that, by a man like that — still exist. They’re just a little harder to see because of all the other noise.

You’ve watched commercials, seen ads, felt the highs and lows of every medium. You’ve seen the Super Bowl spots. Reduce any of these things to their own elements. Make them stand alone, apart, from their advertising counterparts. They can be absurd, necessary of course, but absurd. Take your financial advice from a talking baby. Choose your insurance because an actor is pretending to be snow on a roof. Consider every ad produced since “Sex sells” became the first rule of the creative industry. There’s not much else to say about Madison Avenue after that. Perhaps an ad not designed to shock or titillate is actually a winner

Not to talk about that ad frame for frame, but that long, wide, bleak shot of that Angus at the beginning said so much about what you were about to experience. Paul Harvey was talking to the 1978 National FFA Convention in Kansas City in that speech, extolling the virtues of a way of life that, as a society, we’ve almost forgotten because most of us have never known it personally. Because of economic turns and technology and the postal system and education and all manner of things the farm has typically become a big corporate organization. There are less people doing the hard work to keep us fed, even as the production is increasing.

When Paul Harvey made that speech in 1978 the national numbers were:

Total population: 227,020,000
Farm population: 6,051,000
Farmers 3.4% of labor force
Number of farms: 2,439,510

Things were changing awfully fast. Still are, in many respects. These days only 1.96 million people in the U.S. are farmers or working directly in the agricultural industry whereas the nation is filled with an estimated 315,268,206 people as of this writing.

When I was in the FFA — I had the pleasure of attending five national conventions and served as a state officer in the Alabama FFA Association — the stat in use was that two percent of Americans were farmers. That percentage continues to decline, making a narrow part of the hourglass ever more slender.

There’s a movement afoot, the locavore movement, people that aspire to eat local produce, which would naturally promote a simpler example of farm economics. It must be serious because we’ve mangled words to create a new title for them within the language. Maybe a quiet shift is coming. Maybe there’s just a longing for a more romanticized time. Maybe it is just a great spot, filled with both nostalgia and truth.

Ultimately you take two iconic pieces of Americana, Paul Harvey and the men and women on the farm. (Yes, the spot needed migrant workers.) Put them in a quiet presentation that belies every other spot running against it with a tone that didn’t need to be crafted by a skyscraper executive* and you’ll beat a GoDaddy commercial every time. A Wall Street Journal blog has already called it “The Great American Super Bowl Commercial.”

Put together components that bespeak of a certain quite nobility, and you’ll get that.

Ram is raising $1 million for the National FFA Organization. Here’s how you can contribute. You can support them directly, too.

FFA

*Indeed, the Super Bowl spot was actually an updated version of this YouTube video that was uploaded in 2011:


28
Jan 13

Back in school

Classes started back today. This is one of my favorite days, the syllabus day. I can just prattle on and on … but you have to find the right mix of that on the first day.

You have, precisely, a six-and-a-half minute margin of error there.

But things went smoothly. There was only one question after class, and just a few during. That means that everything has been explained perfectly in a triumphant victory for reason and straightforwardness. Or you’ve been tuned out. You can never tell.

One of my jokes didn’t get laughed at. But the rest got good giggles, so if you factor in the questions to chuckles ratio the day worked out well.

There were also two meetings. Important information was imparted. Tasks were distributed. Notes were taken. They were good meetings.

At dinner I stepped out of my comfort zone. I went to Jason’s Deli, which is perfectly normal. But! I read the menu, and with the nice lady who always sees me and makes small talk like we’re old friends waiting patiently, I ordered something else.

I’ve probably been going to one Jason’s Deli or another for five or six yeas. This is only the second time that I’ve deviated from my usual.

Usually when I go somewhere new I go with the menu item named after the place. That dish can’t be bad, right? So tonight I extended that idea a bit because Jason’s has a sandwich named after the founder’s dad. Pure winner, right?

Great sandwich. I may go back again tomorrow.

Things to read: Inside Advance’s Post-Standard newspaper as it transforms this week to digital first:

There hasn’t been the same level of outcry in Syracuse, but Rogers acknowledges that the cutbacks will take a toll. “There has not been outrage,” he said. “There’s been disappointment. There’s sadness. It’s the hardest for people who are not [digitally] connected. There are a lot of people … who are really going to miss the seven-day newspaper. I’m going to miss it.”

But while the dramatic reorganization may seem like a gamble, it’s the prospect of not doing anything that genuinely worries him. “To do nothing, that’s suicide,” he said, citing the industry trends. “Is this a risk? The risk is to not do anything. Have we found the right solution? I think we have. Time will tell. But I know that by doing what we’re doing, we’re going to be so much better off than if we hadn’t done anything.”

His optimism isn’t shared by everyone involved with the paper.

The three Newhouse papers in Alabama made the switch last fall, you might recall. They are growing into the new model right about on pace. There have been stumbles. There are critics, but there are a lot of positives.

Anytime you see a newspaper in the middle of a transformation you see quotes like this:

The new model doesn’t have a place for columnist Dick Case, 77, a Syracuse fixture for over 53 years who received word that his services would no longer be needed at the paper. “I think that all of us understood that the nature of the newspaper was going to change,” he said, “but I don’t think anybody had any idea of when that would happen. And it happened sooner rather than later.”

I love the idea of staffers who’ve worked at newspapers for decades. They have so much institutional history and community memory. They’re a gem to talk to and learn from. They are often vital and funny and crusty people with a lot to tell us all. But this quote just makes no since. Sooner rather than later? After all of these years, after your sister papers made this move, this caught you by surprise?

(Update: Case’s last column is here. He’s been doing this my entire life. He’s talented and will be missed by many. He’s going to volunteer at the historical society. And if you need to, you can reach him at his wife’s email. That’ explains that.)

CEOs Using social media: Statistics, facts and figures:

Four out of five employees (81 percent) believe that CEOs who engage on social media are better equipped to lead companies in the modern world, and 82 percent of customers are more likely to trust a company whose CEO and leadership team are active on these channels.

There’s one of those famously long Internet infographics there, too.

Now recording: Knight funds an app for collecting oral histories:

Knight News Challenge winner TKOH wants to create a solution for oral storytelling that would work for kids, grandparents, audiophiles — or, yes, journalists. As envisioned, it would be a lightweight app for mobile devices that makes the setup and recording of stories simpler. TKOH, a design studio based in New York, plans to use its $330,000 award from Knight Foundation to build out its prototype of the app and begin testing it in rural communities in New Mexico.

“It’s a need we all have,” Kacie Kinzer, of TKOH, tells me. “There’s someone we know, a friend, a family member, who has incredible stories that must be kept in some way.

[…]

The app, tentatively called Thread, would be a kind of all-in one app, pairing audio and video, giving the user a choice of how they want to record a story. Once the story is captured, the file would be archived in a non-proprietary format and made available on the web. With the money from Knight, the team at TKOH will complete the prototype of the app and build a web platform that would act as a repository for stories and enable sharing on other networks, Kinzer told me.

One more method never hurts.

What it feels like to be photographed in a moment of grief:

“I sat there in a moment of devastation with my hands in prayer pose asking for peace and healing in the hearts of men,” she recalls. “I was having such a strong moment and my heart was open, and I started to cry.”

Her mood changed abruptly, she says, when “all of a sudden I hear ‘clickclickclickclickclick’ all over the place. And there are people in the bushes, all around me, and they are photographing me, and now I’m pissed. I felt like a zoo animal.”

What particularly troubles her, she says, is “no one came up to me and said ‘Hi, I’m from this paper and I took your photograph.’ No one introduced themselves. I felt violated. And yes, it was a lovely photograph, but there is a sense of privacy in a moment like that, and they didn’t ask.”

Every journo should read pieces like that about every year or so. There’s a lot to learn in circumstances like this, too.


21
Jan 13

The dream


14
Jan 13

We ramble on Mondays

On pageants: A scholarship contest that requires a bikini competition starts out as a suspect issue. But if you want to take part, good for you. I don’t have an opinion one way or another, but you can’t help but notice that pageants do allow for odd reactions.

If you want to feel a bit feminist, stick with this disparaging bit of video for 60 seconds:

Kevin Scarbinsky calls Katherine Webb a golddigger.. and other creepy analysis from adults. from TheAuburner on Vimeo.

The host, the guy on the right, has Emmy awards and Best Sportscaster awards and the guy in the middle is the local columnist, radio guy, bomb thrower. Makes you proud, doesn’t it?

Need some regional bias? A New York City reporter went out to get the pulse of the city. “Ms. America is Ms. New York! And she is from … how do you say the name of that little town? Not important.” Here’s a report on the groundbreaking report:

But, according to a television news report from WPIX in New York [WARNING: Video begins playing automatically], some Brooklynites are not following the lead of their state’s senior senator.

WPIX reporter Magee Hickey took to the streets of Brooklyn, where Hagan eventually wound up after leaving Opelika (which Hickey pronounced Opel-EEK-uh) to interview her neighbors.

“There’s enough pretty women in New York that could run for Miss America. She shouldn’t be allowed to,” said one interviewee.

“Born in Alabama? That’s a lot of South to recover from,” one neighbor told Hickey.

We do have a terrible and tiresome affliction, I’ll grant you. How Mallory Hagan managed to stand upright and not gawk at everything in Brooklyn is a question for the ages.

Wikipedia tells us this: She is a native of Alabama, where she had been runner-up in the Miss Alabama’s Outstanding Teen Program, and non-finalist talent winner at Miss Alabama.

Less pretty, I waited out the rain and road back and forth on the two little hills that dip down into the creek bed near our house. This is the easiest little ride, a road perpendicular to the stream as it meanders through the neighborhood. (Maybe Miss America has been on this road!) My legs think it is a climb. The map says it is a gentle incline. I hate when the map is right.

For no reason in particular, my rear brakes:

Brakes

That little part of the neighborhood is buzzing with activity. I’d have taken a picture of that, but I was too busy with my head down trying to catch my breath. There was an older guy slowly riding a bike. Two older gentlemen were walking. One lady walking a dog, another walking a cell phone. Kids were playing. A school bus stopped to let off reinforcements. A red car ran through the school bus’ stop signs and did not heed the bus honking a warning.

He had. Places. To Be. Man.

The kids got off the bus and all turned to the other side. He put the thing in gear and passed an SUV that obeyed the law and then me. By then the bus driver had already recovered and gave me a nice wave, which is better than you usually get from the buses. They are the most dangerous people in town for cyclists, I’m convinced.

Anyway, the point is hills and humidity. It was 70 degrees with 78 percent humidity when I got off the bike. I think I bumped every wall with my sweaty arms when I came back inside.

Also, the bike felt really good today. Got way down in the gears, had the wind in my ears, kept thinking there was a noisy car behind me. Felt great.

Investigative journalism, what ever happened to that? John Oliver investigates in his new investigation investigating investigative journalism.”

The piece got a great reaction on Twitter.

Former Chicago Sun-Times editor and SIlicon Valley CEO Alan Mutter likes investigative journalism on YouTube. A little Kickstarter, a little labor of love, a good pitch to the right editor and you’re off and running.

Investigative journalism and watchdog reporting are what we need the most. Those are usually the second and third things cut, however, right after the copy editors. But at least we can do man-on-the-street reports about Miss America.