I’m still playing with the Boomerang app. It seems like it would strike a cord with a very “in your face” message. There’s no real nuance to it. And if this is where we go because the six seconds of Vine is just too tedious … well marketers should just get off the ride now.
But sometimes you can make something that looks cool:
When in doubt, go to the toy section, I always say.
Speaking of toys …
Did we need these? Does anyone like them? More importantly, are these really for young Star Wars fans or older Star Wars fans? The merchandise rollout has been at times impressive and regrettable. But mostly impressive. And we’re still six weeks from the movie.
One more Boomerang:
This is all a part of my strategy, by the way. Student-journalists are working on the newspaper all night long. And we’re all going to be in the newsroom until the very wee, if not the very grand hours, of the morning. But, for a little while, I just leave them alone. They need me gone more than they need me hovering. I refuse to hover, anyway. They do too well for that. Still, a long night, and I was the only person in the toy section. That’s why I got to play with Iron Man hands.
