Wednesday


5
Feb 14

Field tripping

I took a class on a field trip today. This is the class that takes three or four each term, which is one of my favorite classes, mostly, I think, because of the field trips.

So here we are in the conference room at Intermark Group in downtown Birmingham, where the students learned a bit about the day in a life of PR practitioners, advertising reps and creatives.

Intermark

They give us a quick walking tour, offices, cubicles, a server room, some of their edit bays — they have a full service production studio in their building — and the famous camper:

Intermark

They bought it online, restored it, had it installed and now all of their clients try to have their meetings in there. One of the dozens of neat touches you’ll find in a shop full of out-of-the-box thinkers.

Things to read … because sometimes you have to stay in your box.

Here are three quick ones to frighten you:

Retailers warn Congress that more cyberattacks are looming

Bankers want retailers to bear the costs of data breaches

Cyberattacks are on the rise. And health-care data is the biggest target

Who wants to go back to stamps and checks?

What can make audio go viral? NPR experiments with building earworms for social media:

So why doesn’t audio go viral? It’s not because shareable audio doesn’t exist — it does. If you’re an audio listener, you’ve probably heard something amazing, surprising, or funny that you really wanted to share. But in many cases, there are boundaries that prevent shareable audio clips from spreading.

When we started experimenting around audio and social, we identified three hurdles.

It is a shame, really, because audio can work as such a focusing agent, or an atmospheric agent, or a telling agent. There’s something inherently compelling about really good audio — recognizing and capturing it is an art unto itself — but if you’re discussing the nebulous “go viral” as a goal then you are talking about online. And, usually, if you can record audio you can record video. And, of course, in video sometimes the audio is lowered, or removed, or just overwhelmed by what the eyeballs see.

Take note of this, it will be huge. Amazon Lays Foundation for Giant Video Advertising Business:

Amazon is shedding a little more light on where it hopes to take its ad business. It is announcing that it has inked a deal with video ad company FreeWheel to provide the technology for Amazon to build out its video advertising business.

FreeWheel is essentially responsible for putting the right video ads in front of the right Amazon customers.

In short: Get ready for a lot more video ads on Amazon video content.

Get ready to buy in pre-roll, buying from more directions in Kindle and buying, buying, buying everywhere.

Still don’t think your packages are being delivered by drones, despite 60 Minutes’ breathless efforts.

The first thing you have to know about this one is that the headline and the story don’t play well together. The US will build regional ‘hubs’ to combat the impacts of climate change

The Obama administration is pushing ahead with its vow to mitigate the effects of climate change. Today, the US government announced plans to create seven “climate hubs” that will offer information and resources to communities in rural regions across the country.

Specific details on the hubs are slim for now, but each one will be tailored to a specific region’s climate-related challenges — such as water shortages, forest fires, pests, or floods. The hubs, which will be overseen by the US Department of Agriculture, are largely zeroing in on farming and ranching. In a statement, Agriculture Secretary Tom Vilsack noted that the hubs will help ensure that “agricultural leaders have the modern technologies and tools they need to adapt and succeed in the face of a changing climate.”

The first question I have: Why not just use the existing Extension infrastructure? They are in place. They have a wide array of experts. They are already networked into the local farming and ranching communities and so on. The answer to that question would be telling.

Just enjoy the comments. NBC News’ Richard Engel: My Computers, Cellphone Were Hacked ‘Almost Immediately’ In Sochi. Also, there are plenty of things about this that don’t make sense yet, but do enjoy the comments.

Two posts on the multimedia blog today:

I did not know half of these Google Doc tips

GoPro moves you, moves themselves

And I think that will be enough for a cold Wednesday. Here’s to a warm weekend coming your way.


29
Jan 14

Socked in

quad

Day two — The campus is closed again today. Above is the quad, as seen from the cafeteria, which is functioning on full cylinders — breakfast, lunch and dinner. They were wiped out at dinner last night, but those people are unfazed. Whatever kudos they receive will hardly be enough.

Until late today no one could get on or off campus if they wanted to. Even making the turn to campus from the road, and vice versa, is a dangerous proposition. At this point you can do it carefully, but the concern would be the condition of the roads between here and where you are trying to go. In most cases, the answer is not good.

Some enterprising students were taking the two mile icy hike from here to the Target down the street, borrowing shopping carts and pushing them back to campus. I think they were doing this so they would have a story with which to annoy their future grandchildren.

I heard a student yesterday say he’s never had a snow day. He’s from California. A young lady was ecstatic yesterday that it snowed on her birthday. There’s an older gentleman, a really sweet guy, stuck here with a serious history of heart and blood pressure problems. He told me last night he had six aspirin. We also have a nursing school, a pharmacy school here, several nurses are on call and a lot of faculty and staff. He was still in fine spirits and in fine shape when I saw him this afternoon. He was about to go home.

A lot of people are still trying to get there. At Samford, the university, like many places, is on day two of housing people who just happened to be in the area. There is a huge Facebook group with the aim of the entire region trying to help stranded motorists. Some of the stories are disconcerting: seriously ill people without their medication, people without jackets, people with no gas and dead phones, people who hadn’t eaten in 12 or more hours, people walking home for miles and plenty of “Come get me!” pleas.

There are some truly scary stories. Five are dead and at least 23 injured in the region. There are bad car accidents, labor pains on the side of the road and missing people. More than 11,000 students had to spend the night in their schools — where teachers were troopers. People slept last night in drug stores and in the cars and in hotel lobbies, strangers and wherever they could get. One good samaritan disappeared for hours. They found him badly hurt, but alive, in a snowy ravine. Seems he is diabetic and they think he may have become disoriented, fell in and hurt himself. Now he’s in critical condition.

Clearly, this is serious. A fair amount of it is unavoidable, so there will be municipal finger pointing and audiences immediately and cruelly blamed the meteorologists. Quite a few people’s experiences would have at least been less uncomfortable if only they’d prepared for the eventuality. Suggesting this is somehow verboten, but more of us would do well to realize our own personal responsibility.

Happily, there are great stories of neighbors helping neighbors, and strangers helping strangers. We pat ourselves on the back when we hear those stories. Like this one, so far the best story of the year: Doctor walks six miles in snow to perform life-saving brain surgery. The simpler things — we can’t all be brain surgeons, the good spirited, good natured, decent, neighborly, lend a hand thing happens every time something bad happens, of course. We’re all better for it, of course. It probably happens faster with the current communication infrastructure. Like so many other things, social media has changed what we can do.

While everything in the metro is a mess, Samford has been fortunate. Hard work and good cheer have won the day. There will be a lot of pats on the back and thank yous to share. The people working here are incredible. I hope the students notice that, too.

We have power and food and hot water and heat and life is good. Everyone is a little more tired than they were yesterday, but there are plenty of smiles. It is a special place even on fine spring days, but give the people here a small obstacle and their quality shows even brighter.

Oh, you’re here for the pictures? Fair enough. Here are a few from last night, when the hills on campus were too icy to even walk on:

This is Hodges Chapel:

Hodges Chapel

Here’s Frank Park Samford Hall, the administration building:

Samford Hall

Across the way is the McWhorter School of Pharmacy:

McWhorter Pharmacy

The Harwell Goodwin Davis Library, and Centennial Walk:

Davis Library

The A. Hamilton Reid Chapel:

Reid Chapel

Those were last night, and these are from today. Here’s Reid Chapel again:

Reid Chapel

The frozen fountain in Ben Brown Plaza. I was standing on the ice to take this picture:

quad

I was not standing on the ice to take that picture. But these students did:

quad

quad

quad

There’s a great shot of a young lady earlier this month when the fountain was frozen solid, she gave it the perfect ice skater’s pose. I met her last night and she showed me the picture again. I’d already seen it online, declared the shot’s inherent awesomeness and she says “He’s got one better.” I’m thinking that’s not possible. Her friend pulls out his phone and he shows me a shot where they’d taken a park bench and put it on the fountain ice, and he’s sprawled out on the bench taking a nap. His shot might have been better. Sadly, and happily, the fountain isn’t freezing that much this time.

There have been at least two students and one professor skiing on the quad. Not that you need skis. But how often do you get the opportunity to do that? (The professor had her skis in her office, it seems.)

quad

Part of the Crimson staff, brainstorming story ideas. Zach, on the left, is the editor-in-chief. Clayton, in the foreground is the sports editor. Megan is a Samford alumna and last year’s features editor for the Crimson. She works just down the street at Southern Living, now, and had to walk to campus because of Snowmageddon.

Crimson

These guys are the unsung heroes on campus. He and his colleagues were working before noon on Tuesday and have scarcely stopped since then. They are why the sidewalks and the most of the campus roads are in pretty decent shape.

quad

They won’t get enough credit for it, which is a shame. But when you hear people trying to explain to snowbound students
that campus is much better off than the city at large, they are why.


22
Jan 14

Photo week – Wednesday

This was a window from the flight back home from the holidays.

window

If you’ll allow me the indulgence of creating a silly metaphor on a poor cell phone photo, this is the way the day has felt: a bit dreary and streaky and indistinct.

But I got some things done. And shivered a lot. The high was 37. The low is 18. Think I stayed inside all day. I’m fine with that.


15
Jan 14

Mugshots liked on Facebook

Overcast this morning. Clear in the afternoon. The high was in the mid 40s. It was the kind of day that suggested a feeling that implied what flirting with spring might, one day, be like.

The forecasts call for another cold snap in a few days, making it our second of the year, meaning we’ll have an extra one that no one ordered. We’ll convince ourselves that, somehow, this means we’re going to have an incredibly nice spring.

Hit the pool, swam a mile. That makes three times in a week. Suddenly, I feel like I can breath in the pool again. That’s always a nice comfort-level skill to have. I’m a very bad lap swimmer, but I only kicked the lane lines twice today, so there’s that, too.

Appropos of nothing I came home the other night from somewhere and The Yankee was watching City of Angels. I remember seeing this in the theater, it was probably the perfect late-90s date movie, after all.

So we ended up watching the whole thing, because she likes the movie, and I can make Nick Cage jokes. And then, toward the end, at the climactic scene:

She yells at the television screen, “Wear a helmet!”

It has just become a reflexive thing, at this point.

Things to read … no helmet required.

The New New Newsweek.com: “it seems like every time you turn around there’s a new Newsweek.com.”

I remember when I first subscribed to Newsweek. It was the 7th grade. It was a class assignment. I was never that big of a nerd. We had the same English teacher four times in junior and high school and she gave us writing assignments out of the old magazines. Those were my first, real, writing assignments, summarizing news copy each week, every week, for four years. It was a decent start on learning the craft of writing. I remember when I finally dropped Newsweek, when they were running wildly divergent covers for different parts of the world. What you saw from one to the next was so different as to be insulting. And if that wasn’t insulting the American copy got the job done. I doubt I’ll be subscribing again anytime soon, despite new editors and a third round of new owners and so on, but having more publications out there is never a bad thing.

Survey: Obamacare worries Hill aides:

A vast majority of top congressional aides say in a new survey that they are concerned about the effects of Obamacare on their staff, ticking off worries about changes to their benefits, higher costs and whether they’ll have access to local health care providers.

Ninety percent of staffers surveyed for a report released Monday by the Congressional Management Foundation said they are concerned about benefit changes under the health care law, while 86 percent are anxious about the financial hit and 79 percent cited worries to access.

[…]

“The elimination of staff’s traditional health care has been a complete disaster,” one aide said in the survey. “If you wanted a legislative branch run by K Street lobbyists and 25-year-old staffers, mission accomplished.”

Guess you should have had your bosses read the bill before they passed it, huh?

What Secrets Your Phone Is Sharing About You:

Fan Zhang, the owner of Happy Child, a trendy Asian restaurant in downtown Toronto, knows that 170 of his customers went clubbing in November. He knows that 250 went to the gym that month, and that 216 came in from Yorkville, an upscale neighborhood.

Businesses are tracking their customers and building profiles of their daily habits using a network of startups that have placed sensors in restaurants, yoga studios and other sites. Chris Gilpin, founder of one such site, Turnstyle, joins the News Hub.

And he gleans this information without his customers’ knowledge, or ever asking them a single question.

Mr. Zhang is a client of Turnstyle Solutions Inc., a year-old local company that has placed sensors in about 200 businesses within a 0.7 mile radius in downtown Toronto to track shoppers as they move in the city.

The sensors, each about the size of a deck of cards, follow signals emitted from Wi-Fi-enabled smartphones.

Whenever I talk in class about how we’re going to be leveraging technology in the near future — which is here, now — this is the one that always makes the students squirmy. You can see why.

This is the best story of the day. I have a feeling no one will mess with Jeanna Harris anymore, except maybe reporters, to whom she gives great quotes. Woman with shotgun chases away burglar:

Jeanna Harris, of Decatur, said the man she woke up early Tuesday to find rifling through her bedroom belongings is welcome to come back and try to steal from her again.

“He better be glad I had my nightgown on. The Lord’s hand was on him,” said Harris, 43, who armed herself with a 20-gauge shotgun and chased the intruder from her home. “I’m waiting on him, and I will not have on my Victoria Secret nightgown. I will have on my running shoes. It didn’t scare me; it made me mad.”

[…]

Harris said she’s glad she didn’t fire, partly because “it could have been a very dirty mess to clean up.

A suspect was arrested. And, Decatur, where this happened, puts mugshots on Facebook. People comment. “They” would do that without booking information being published online, but fewer people would hear about it. In some circumstances that could be a good thing.


8
Jan 14

The cold, the pool and more

The freezing weather has broken. You may call it a polar vortex, the now popular, misused term found so often in the media. I just call it cold. We’re due two or three seriously cold days a year here, and, before today, we’ve endured about 36 hours of them.

It came in Monday night, when just before midnight the wind chill was -1.8. Early Tuesday morning it was -5.5 and the low was 9 degrees.

Have I mentioned we live in the Deep South?

Today the high was 45 degrees, so we’re on our way out of this. We may as well have a picnic.

During the cold snap we also had a fire warning. Things were dry. It was windy. Also cold. And fires sounded great. So we burned everything. It was terribly romantic, and now everything is covered in soot.

OK, we didn’t. But it was tempting.

Returned to the pool today. This was the first time there since October and that’s embarrassing. Did 1,000 yards.

This is a warmup for swimmers. But we’re talking about me here and 1,000 yards is a cause for celebration. I fought my goggles and complained almost the entire way.

And now I have tiny bruises on my maxilla bone, because I can never get the straps on my goggles right. They’re constantly squeezing and still letting in water and fogging up. All of which is silly. I can control that in a mask. I can fix all of that on a mask at 80 feet underwater.

Goggles? Total mystery, apparently.

Parks and Recreation, the quiet little show that could, is celebrating 100 episodes. That’s the magic syndication number, which is why you’ll soon see this show in the most inexplicable places. Here’s a 100 episode special, which starts with Perd Hapley, who would easily be my favorite character on the show if Ron Swanson wasn’t my spirit animal.

Things to read … I find ’em, I share ’em.

The Dominance of Loooooong in the Age of Short and, essentially, the opposite view, in The blog is dead, long live the blog.

We seemingly have an incessant need to call things dead in the media. Formats and a medium may change or even contract, but that doesn’t mean they are dead. (Newspapers aren’t dead, but they surely are different.) Tumblr and WordPress alone boast more than 164 million blogs. Even if half of those are stagnant, well, that’s hardly dead, or even on life support. Hyperbole, happily, is alive and well.

Two things going on in this story. One is the headline, the other is this nugget, “While it sits in the heart of San Francisco’s startup community in the SOMA district, the Chronicle has lagged in its coverage of technology and social media. Its circulation plummeted by 50% between 2009 and 2012. ” Newspaper to Put All Reporters Through Social Media Boot Camp

Still want a drone. Still window shopping and daydreaming. This doesn’t change that: FAA on drone recordings by journalists: ‘There is no gray area’. Mostly because it is 100 percent incorrect. Happily, the comments set this entire story upside down, which means it is right side up.

Finally, the much-anticipated rollout of the New York Times new site is upon us. Here’s a review. Also, here’s a TouchCast discussion about the redesign.

Love TouchCast. There is a lot of amazing stuff there, for your iPad and browser viewing. Make interactive, realtime video products with the swipe of your finger. What a world. I’ll be using it soon, too, I hope.