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5
Feb 14

Field tripping

I took a class on a field trip today. This is the class that takes three or four each term, which is one of my favorite classes, mostly, I think, because of the field trips.

So here we are in the conference room at Intermark Group in downtown Birmingham, where the students learned a bit about the day in a life of PR practitioners, advertising reps and creatives.

Intermark

They give us a quick walking tour, offices, cubicles, a server room, some of their edit bays — they have a full service production studio in their building — and the famous camper:

Intermark

They bought it online, restored it, had it installed and now all of their clients try to have their meetings in there. One of the dozens of neat touches you’ll find in a shop full of out-of-the-box thinkers.

Things to read … because sometimes you have to stay in your box.

Here are three quick ones to frighten you:

Retailers warn Congress that more cyberattacks are looming

Bankers want retailers to bear the costs of data breaches

Cyberattacks are on the rise. And health-care data is the biggest target

Who wants to go back to stamps and checks?

What can make audio go viral? NPR experiments with building earworms for social media:

So why doesn’t audio go viral? It’s not because shareable audio doesn’t exist — it does. If you’re an audio listener, you’ve probably heard something amazing, surprising, or funny that you really wanted to share. But in many cases, there are boundaries that prevent shareable audio clips from spreading.

When we started experimenting around audio and social, we identified three hurdles.

It is a shame, really, because audio can work as such a focusing agent, or an atmospheric agent, or a telling agent. There’s something inherently compelling about really good audio — recognizing and capturing it is an art unto itself — but if you’re discussing the nebulous “go viral” as a goal then you are talking about online. And, usually, if you can record audio you can record video. And, of course, in video sometimes the audio is lowered, or removed, or just overwhelmed by what the eyeballs see.

Take note of this, it will be huge. Amazon Lays Foundation for Giant Video Advertising Business:

Amazon is shedding a little more light on where it hopes to take its ad business. It is announcing that it has inked a deal with video ad company FreeWheel to provide the technology for Amazon to build out its video advertising business.

FreeWheel is essentially responsible for putting the right video ads in front of the right Amazon customers.

In short: Get ready for a lot more video ads on Amazon video content.

Get ready to buy in pre-roll, buying from more directions in Kindle and buying, buying, buying everywhere.

Still don’t think your packages are being delivered by drones, despite 60 Minutes’ breathless efforts.

The first thing you have to know about this one is that the headline and the story don’t play well together. The US will build regional ‘hubs’ to combat the impacts of climate change

The Obama administration is pushing ahead with its vow to mitigate the effects of climate change. Today, the US government announced plans to create seven “climate hubs” that will offer information and resources to communities in rural regions across the country.

Specific details on the hubs are slim for now, but each one will be tailored to a specific region’s climate-related challenges — such as water shortages, forest fires, pests, or floods. The hubs, which will be overseen by the US Department of Agriculture, are largely zeroing in on farming and ranching. In a statement, Agriculture Secretary Tom Vilsack noted that the hubs will help ensure that “agricultural leaders have the modern technologies and tools they need to adapt and succeed in the face of a changing climate.”

The first question I have: Why not just use the existing Extension infrastructure? They are in place. They have a wide array of experts. They are already networked into the local farming and ranching communities and so on. The answer to that question would be telling.

Just enjoy the comments. NBC News’ Richard Engel: My Computers, Cellphone Were Hacked ‘Almost Immediately’ In Sochi. Also, there are plenty of things about this that don’t make sense yet, but do enjoy the comments.

Two posts on the multimedia blog today:

I did not know half of these Google Doc tips

GoPro moves you, moves themselves

And I think that will be enough for a cold Wednesday. Here’s to a warm weekend coming your way.


30
Jan 14

The little thaw

It wasn’t a big freeze, so the thaw couldn’t be that big either. You don’t need a big freeze to cause big problems, though. So, as I assured my grandmother, I was staying put. I had no need to be anywhere until things got warm and dry. Everything dried up yesterday. We crossed back over above freezing today.

At lunch, the outside world was starting to look like this again:

tree

There were four squirrels wrestling and playing and fighting in that tree. You can see a few of them in that shot if you look long enough.

I stuck around the office until just after 4 p.m. The roads were dry. The first intersection on my way to the interstate, a crossing of two four lane roads that had apparently looked like a war zone, was fine.

When I got to the interstate I found all of the local media setting up on the overpass. Tonight’s story: traffic.

satellite truck

From the entrance of the interstate, to the next interchange, which is about seven miles, I counted 43 abandoned cars.

satellite truck

The thing of that is that most of that seven mile stretch includes a high wall at the median. You have no way of knowing how many cars are sitting over there, waiting for their owners, people desperate enough to walk in snow and ice two days earlier.

What a week.


29
Jan 14

Socked in

quad

Day two — The campus is closed again today. Above is the quad, as seen from the cafeteria, which is functioning on full cylinders — breakfast, lunch and dinner. They were wiped out at dinner last night, but those people are unfazed. Whatever kudos they receive will hardly be enough.

Until late today no one could get on or off campus if they wanted to. Even making the turn to campus from the road, and vice versa, is a dangerous proposition. At this point you can do it carefully, but the concern would be the condition of the roads between here and where you are trying to go. In most cases, the answer is not good.

Some enterprising students were taking the two mile icy hike from here to the Target down the street, borrowing shopping carts and pushing them back to campus. I think they were doing this so they would have a story with which to annoy their future grandchildren.

I heard a student yesterday say he’s never had a snow day. He’s from California. A young lady was ecstatic yesterday that it snowed on her birthday. There’s an older gentleman, a really sweet guy, stuck here with a serious history of heart and blood pressure problems. He told me last night he had six aspirin. We also have a nursing school, a pharmacy school here, several nurses are on call and a lot of faculty and staff. He was still in fine spirits and in fine shape when I saw him this afternoon. He was about to go home.

A lot of people are still trying to get there. At Samford, the university, like many places, is on day two of housing people who just happened to be in the area. There is a huge Facebook group with the aim of the entire region trying to help stranded motorists. Some of the stories are disconcerting: seriously ill people without their medication, people without jackets, people with no gas and dead phones, people who hadn’t eaten in 12 or more hours, people walking home for miles and plenty of “Come get me!” pleas.

There are some truly scary stories. Five are dead and at least 23 injured in the region. There are bad car accidents, labor pains on the side of the road and missing people. More than 11,000 students had to spend the night in their schools — where teachers were troopers. People slept last night in drug stores and in the cars and in hotel lobbies, strangers and wherever they could get. One good samaritan disappeared for hours. They found him badly hurt, but alive, in a snowy ravine. Seems he is diabetic and they think he may have become disoriented, fell in and hurt himself. Now he’s in critical condition.

Clearly, this is serious. A fair amount of it is unavoidable, so there will be municipal finger pointing and audiences immediately and cruelly blamed the meteorologists. Quite a few people’s experiences would have at least been less uncomfortable if only they’d prepared for the eventuality. Suggesting this is somehow verboten, but more of us would do well to realize our own personal responsibility.

Happily, there are great stories of neighbors helping neighbors, and strangers helping strangers. We pat ourselves on the back when we hear those stories. Like this one, so far the best story of the year: Doctor walks six miles in snow to perform life-saving brain surgery. The simpler things — we can’t all be brain surgeons, the good spirited, good natured, decent, neighborly, lend a hand thing happens every time something bad happens, of course. We’re all better for it, of course. It probably happens faster with the current communication infrastructure. Like so many other things, social media has changed what we can do.

While everything in the metro is a mess, Samford has been fortunate. Hard work and good cheer have won the day. There will be a lot of pats on the back and thank yous to share. The people working here are incredible. I hope the students notice that, too.

We have power and food and hot water and heat and life is good. Everyone is a little more tired than they were yesterday, but there are plenty of smiles. It is a special place even on fine spring days, but give the people here a small obstacle and their quality shows even brighter.

Oh, you’re here for the pictures? Fair enough. Here are a few from last night, when the hills on campus were too icy to even walk on:

This is Hodges Chapel:

Hodges Chapel

Here’s Frank Park Samford Hall, the administration building:

Samford Hall

Across the way is the McWhorter School of Pharmacy:

McWhorter Pharmacy

The Harwell Goodwin Davis Library, and Centennial Walk:

Davis Library

The A. Hamilton Reid Chapel:

Reid Chapel

Those were last night, and these are from today. Here’s Reid Chapel again:

Reid Chapel

The frozen fountain in Ben Brown Plaza. I was standing on the ice to take this picture:

quad

I was not standing on the ice to take that picture. But these students did:

quad

quad

quad

There’s a great shot of a young lady earlier this month when the fountain was frozen solid, she gave it the perfect ice skater’s pose. I met her last night and she showed me the picture again. I’d already seen it online, declared the shot’s inherent awesomeness and she says “He’s got one better.” I’m thinking that’s not possible. Her friend pulls out his phone and he shows me a shot where they’d taken a park bench and put it on the fountain ice, and he’s sprawled out on the bench taking a nap. His shot might have been better. Sadly, and happily, the fountain isn’t freezing that much this time.

There have been at least two students and one professor skiing on the quad. Not that you need skis. But how often do you get the opportunity to do that? (The professor had her skis in her office, it seems.)

quad

Part of the Crimson staff, brainstorming story ideas. Zach, on the left, is the editor-in-chief. Clayton, in the foreground is the sports editor. Megan is a Samford alumna and last year’s features editor for the Crimson. She works just down the street at Southern Living, now, and had to walk to campus because of Snowmageddon.

Crimson

These guys are the unsung heroes on campus. He and his colleagues were working before noon on Tuesday and have scarcely stopped since then. They are why the sidewalks and the most of the campus roads are in pretty decent shape.

quad

They won’t get enough credit for it, which is a shame. But when you hear people trying to explain to snowbound students
that campus is much better off than the city at large, they are why.


26
Jan 14

Out for a Sunday ride

Worked in a fun little 26 mile route this afternoon. It was a crisp, sunny and beautiful day for a ride. These are base miles or reacquainting myself with the saddle miles. Probably more of the latter, sadly. But great fun anyway!

Ren

(I should take more photos while I’m riding. I see other people’s shots — a guy who works for Apple and a newspaper editor I know are big culprits — and wonder how they do this, ride for as long and as hard as they want to, and then stop and take some incredible shots. Those are from Angelo Calilap, the guy who works for Apple, who is also a bike racer. And then he finds someone else’s beautiful cycling shots and says inspires him “to want to bring another camera other than my iPhone during a bike ride.” Like I’m carrying a real camera on my bike. Like I’m going to actually build up some momentum approaching respectable, see some nice view and then stop. I need my momentum! But I see those pictures and I want to go ride again. How’s right now for you?)

We worked our way through the back of the neighborhood, down one half of the time trial route and then past the city limit sign. We went by all of the shopping, through a sleepy little stretch of road that really lets you work out your legs and then down, down to a creek bed.

Ren

Which only means you have to come back up. And it feels like a long way up. It isn’t, really, numerically speaking. But I’m not a climber. And so when you crack on the first hill, know you have to still turn right and go up another one … well … I should be a better climber.

Ren

Thing I learned on the bike today: A few doughnuts and a banana are not good fuel.

I knew this already, but it is good to reinforce the basics.

Other thing I reinforced on the bike today: I enjoy riding my bike with her, especially on days when I can actually keep up. I even passed her a few times today, hence the pictures.

We were almost home and she said she had a craving for broccoli and brussel sprouts. She also remembered the rule about doughnuts and a banana. So we had vegetables for dinner. Is that something else worth learning? Eat what you crave on the bike?

May have to test that idea.


24
Jan 14

Photo week – Friday

The sign at Price’s Barbecue House, where we enjoy breakfast on Fridays:

sign

We just beat the rush today, because that’s the kind of charmed little thing that happens sometimes. It seems to happen more often if you notice them. Think about that for awhile.

Swam this afternoon. Got in 1.22 miles, or 2,150 yards before they kicked me out. The pool closes at 1 p.m., apparently. The sweet little lifeguard didn’t have the heart to tell me, but some guy behind me, unseen and unknown with a little too much bass in his voice, gave me the news. So I got out.

Next week I’m getting over the 2,650 block.

We attended a dinner party tonight. A room full of academics. Everyone had a speciality. And almost all of them were widely different than anything I know about. This is good, you can learn something at a very broad level from people who know things from excruciatingly precise points of view. So I asked appropriately broad questions and let people go on a bit about their passions. People are fascinating, if you ask questions. You learn all sorts of things.

Tonight it was comic books, coat hangars, building demolition and a lot of art. The party was a welcome party. A friend is having a friend stay for a while, so she must be introduced to people. The new lady focuses on 19th century Russian art. I know so very much about 19th century Russian art, let me tell you.

So we discussed artists, external factors like the technology — which she is really interested in, I learned — and things like varying cultures, infrastructure, religion, the Mongolians and Bolshevism.

We went to a dinner party and discussed art. That’s life.