Monday


7
Aug 17

The Agars, Buzzfeed and our garage

John Agar Sr., wanted to do something with his son, John Jr. John the younger has cerebral palsy and, while they were looking for a thing to do, they found the 5K. Dad would push son 3.1 miles through the course. They got lapped by a power walker. So they resolved to train harder. And these guys are something special. I could tell you, but John’s sister Annie is about to show you:

They race all over these days, the Agars inspire and delight and even challenge Michael Phelps to races. Phelps, who was last seen in a simulated race against a shark, hasn’t taken them on yet.

This is an interesting idea. Buzzfeed is going to do a Twitter broadcast. I’m trying to work this out in my mind. Poynter tells us about it:

BuzzFeed News is launching a morning show on Twitter later this year, and it’s hiring a team to get it off the ground.

The next broadcast from the company that brought you exploding watermelons and a live goat ambush is a weekday newscast aimed at “an audience that wakes up hungry for the latest in ‘fire Tweets,'” according to a May 1 press release from Twitter (which also announced streaming shows with The Verge and Cheddar).

The winner here is Twitter. I’m not sure it is the right idea for Buzzfeed — curating the ideas of the many seems like a return to an older distribution model in a different envelope — but maybe at a place like Buzzfeed it doesn’t have to be the right idea just now. Maybe you just have to have the idea, because that’s going to lead to The Idea. I don’t know what The Idea there is going to be, but they have plenty of sharp people on board and it’ll develop over time, or strike as an epiphany.

Wouldn’t you like to have The Idea first? It isn’t hub-and-spoke. It isn’t TMZ and it won’t be a gatekeeper style. It won’t be the old Buzzfeed kitten and listicle model, either. And again, you can’t curate everything coming out of the firehose. A small portion of the success of the social media monsters can be attributed to the implications there. Even if you tried, it would be a Kardashian tweet here, a sports blooper there and today’s best pet or kid video. And then you’ve got a host basically reading tweets to us as a show. And the hashtags. (Don’t read hashtags allowed.) Or, slightly better, you get a panel laughing and reacting or maybe even contextualizing the content. A super smart version of that might be viable. You might create the Twitter broadcast version of some of the better network or cable shows — but cooler, for a social media program. But then there’s gravitas, name recognition, the boring logistics of “Can you get that person on?” And then, if they are good, can you get them regularly? Are they in demand for network appearances? And which show would you choose if both sets of producers called?

All of these traditional — or newly traditional routines, if you will — will present the same issues here. But I think, for them, it has to drive you back to Buzzfeed. Why would a site who made their name as a part of the evolutionary media disruption go exclusively to social media, another ripple from their point of view? There’s something to be said for presence and branding, of course, but that’s not the big goal out of this. Maybe it is an offshoot of a new growth pattern, a new revenue stream for the company that seemingly fell well short of their projections last year. Maybe they’re starting their own gif-driven social media platform.

Or what if this is successful? What if the website, which grew on those lists and rewrites and became an earnest newsroom and, to some, an influential juggernaut, ultimately spins off their video programs.

I have a notebook sitting in a closet where I doodled out the mass media fragmentation models. It basically went from four big blobs to a bunch of lines and dots. And it seemed, back in 2006 or so when I was writing in that book, that all of those dots and smaller blobs and indistinct triangles and other shapes would naturally one day coalesce again. I thought of it as a natural reaction to funnels at the time. Maybe it is a corporate response to market forces and the silo-ification that is bound to happen. It has happened before.

This I wondered about while straightening up in the garage this evening. But the boxes in the garage didn’t give me the answers. I’m down to watch and see. I did not have The Idea.

Today, that is.

Update: My friend and Knight Fellow Andre Natta chimes in, because he’s smart and I asked him too. He made three keen points. One of them I wanted to include:

Because, is there really a better use than managing accuracy during a breaking news event (or managing the hot take hose)?

That would be a great feature. Who do we trust for that? We don’t trust traditional media for it 98 percent of the time. We should trust them more. Is Buzzfeed going to bring me the Ryan Seacrest-Cronkite of this generation to tell me the Kansas City Star is on the ground and has bonafides and is offering legitimate Twitter coverage the next time there’s a big problem in the ‘burbs?

If that’s the case maybe who is really missing out here are the news networks. Buzzfeed won’t build this out for breaking news. That’s an important model, but it isn’t sustainable for them. What’s more, CNN and the like struggle with a variety of on-air management issues in slower news periods.

As for Andre’s thought on the “hot take hose” … Here’s something that may very well be impacted by such a Buzzfeed move. Watch the “trending topics” and “who to follow” boxes. Already, if you click a trending topic that “who to follow” box updates with relevant or topical accounts. Now throw in a video box on the right side, with some slick production under the Buzzfeed brand and the topics amplify. It is a traditional media idea, agenda setting theory. Walter Lippman’s original idea, that the media are what connects events to audience, and all of the scholarship that followed, which basically says “Media can tell you what to think about” works here. If Twitter is a water cooler. There’s about to be a new, very dynamic co-worker hanging out there.


31
Jul 17

Hello leg muscles

I went for my first bike ride in a while on Saturday. It was hard in the way that the usual becomes hard after too much time off. I’d been fighting off a mild respiratory or sinus thing for a bit and then a separate throat thing and we were in a hot spell and I didn’t have to ride, so I didn’t. But, I thought Saturday, maybe I should have anyway.

And then yesterday afternoon I returned to the untied sneaker exercises:

It had been three or four weeks since my last ride and a great deal longer since my last run. And that wasn’t easy, either. It wasn’t hard so much as slow and full of the usual aches and pains you forget about in the early part of a run. But the weather was nice and the scenery was lovely:

If you run slow, you see it longer, that’s what I always say:

I say that a lot, because I’m slow. And my run was slow, but today, my walk might have been just a touch slower, too.


24
Jul 17

Catching up

The folks were in town this weekend. I’d given them the appealing offer of coming up for a few days and doing nothing. They took us up on the deal. Saturday everyone slept in and then The Yankee and I gave them a tour of our building. We had Thai food for dinner. I had the fried rice. Rick ordered something much more fancy:

Allie enjoyed a weekend of doing close to nothing:

A cat would enjoy that, though.

Yesterday, between morning and evening rain, we saw resplendent sunflowers:

Who knows what I’ll see tomorrow.

You can see more on Twitter and Instagram too.


17
Jul 17

A weekend in 100 words

My noggin threw me a super cool headache on Saturday morning. It was the sort of thing that turned sound up to 11 — which is better than the kind of headache where sound gets turned up to 43. Not so much loud as intense.

That was Saturday. Sunday I had a leftover headache. And I played with Allie:

Allie

And we also had company. Sally Ann and Spencer came up from Nashville for the evening. Sally Ann is a broadcast professor. Spencer is a professional newsman. We went out for dinner, watched Game of Thrones and talked all about the nerdy journalism stuff.


10
Jul 17

Your Monday status report

It was a successful race on Saturday. Everyone got finisher medals. Everyone set new personal records. Seventy point three is nothing to sneeze at. I’ve done it once. (Once.)

Afterward we sat in the shade and had burgers and told stories. Here are some of the visuals:

And then the long drive home. It was a sunny day, much improved from my drive up the day before. But I was tired and had a headache and passed actual Waffle Houses. So I stopped at one. And while weaving my way into the parking lot I saw this thing:

Now, their website says they have blacklight mini golf, laser tag, pizza, a game rame, playground, arcades and, coming soon, bumper cars. That all sounds fun. I’m sure that it appeals to children of all ages. But that guy on the roof is kind of terrifying. And the car doesn’t really scream “Demand mom and dad take me there.” But that’s just me.

Saw a bit of graffiti on the walk into the office this morning:

The lane is closed because the world needs more condominiums, and this construction has meant work crews and heavy equipment and Jersey barriers and cones and signage. And, apparently, a contribution from the commentariat. The only problem is we don’t know if this message was added for this job or some previous lane closure. Such is the problem of the application of permanent marker on temporary, and moveable, signage.

And now I’m hanging out with Allie. She’s in her box:

We’ve taken to interpreting this as “Time to play, hooman.” She attacked a ribbon toy for the better part of an hour, until I finally had to hide the thing while she was distracted. Then she sat on me so I couldn’t eat dinner. So pretty much a perfect evening for her.