adventures


24
May 15

The British Museum

(This is a long post with 15 cool photos and just over a thousand words. The last photo, I assure you, is worth the wait.)

Dressing up, because that’s how you do the big museums.

I wore a polo, because I don’t do big museums properly.

Tiglath-pileser III didn’t mind. He had other things on his mind. This is the capture of Astartu (in modern Jordan). The cuneiform says it was taken by King Tiglath-pileser, shown here in his chariot, under a parasol. The population was leaving under Asssyrian escort. This took place somewhere between 730 and 727 BC. He built the world’s first professional standing army and conquered much of the land they knew about at the time. One of the world’s great military rulers, he frequently appointed eunuchs as puppet governors of newly conquered lands. No dynasty. He shrank the provinces, reducing the power of his officials by reducing the size of the provinces.

This is part of the false door and architrave of Ptahshepses. Usually the Egyptian tomb doors focused on the afterlife, but this one tells how lived in this realm. He grew up at court, married the king’s daughter and lived through the next six pharaohs as a high priest for Ptah, the chief god of Egypt’s capital at Memphis and patron of artisans. He was also the senior priest of Ra in three sun temples. This is during the 5th dynasty, around 2400 BC. The stone was painted red to resemble wood, which was rare. Ptahshepses was also called “barber of the Great House” and the “manicure of the Great House,” great honors because his work required him to touch the pharaoh. It is said he got to kiss his foot, where most people had to kiss the ground because the king was a religious incarnation himself.

The history of decorative tiles dates to Egypt and Ancient Greece and at least to the 13th century BC in the Middle East and Sri Lanka on hugely important projects. They weren’t common, but the Byzantines and the Romans and in places like Tunisia and Iran they really hit their stride. Starting around the 10th century, tiles became more common in Western Europe, but they were still expensive. When the Moors invaded Spain things really picked up for the art form, the art and several of the techniques spread throughout Europe throughout the 16th century.

This is all going to be important in a bit.

But first, more about our friend King Tiglath-pileser III. This relief was in his palace and shows the sheep and goats captured in his campaign against the Arabs. The livestock were being driven back to the Assyrian camp:

Here’s a relief of the king. He’s got his ceremonial robes on, because he, too, wanted to be like Elvis. He’s holding a bow and his assistant behind him has more weapons. The king should be staring at two officials, but that part of the relief no longer exists. (They have drawings.) Tiglath-pileser may have had this in his palace, but it was also used by King Esarhaddon — his great-grandson — a half-century later.

It was hard to be a king. Esarhaddon was killed by his older brothers. Two of Tiglath-pileser’s sons also ruled. Two because of another familial coup.

But, if you were a succesful military campaigner like Tiglath-pileser, you got your share of war treasure. This relief showing a woman and herd of camels are more of the spoils of war he won during his reign.

But this was all in the 745–727 BC era. Let’s go even farther back into Assyrian history.

This is a guardian lion from the temple of Ishtar Sharrat-Niphi. It was 15 tons and is meant to represent the goddess of war. It guarded the entrance to Ishtar’s temple, installed between 865-860 BC. It was re-discovered in the 19th century.

The signage calls it fierce. That it guarded the temple is important.

Do you think it intimidated anyone?

How did the Egyptians do lions? So glad you asked. This is meant to be King Amenhotep III. The pharaohs were often shown as a sphinx, but this full lion image is rather rare. Amenhotep IV called the king a “lion of rulers, wild when he sees his enemies tread his path.” This dates to 1390 BC, but the lion and its companion piece were used by several rulers throughout history.

Ladies and gentlemen, the Rosetta Stone, a decree from Memphis, Egypt, mandated in 196 BC by King Ptolemy V. There are three scripts, three languages, Ancient Egyptian hieroglyphs, Demotic script and Ancient Greek. The text is basically the same, and that gave scholars the key to our modern understanding of Egyptian hieroglyphs.

Thought to have been on display in a temple, the stone was eventually used as building material of a fort. From there it was rediscovered in 1799 by a soldier, Pierre-François Bouchard, of the Napoleonic expedition to Egypt. In 1802 it became British property as a spoil of war. Since 2003 the Egyptians have asked to have it returned. So far, they’ve only received a replica. This is the real thing:

The supreme god Amun is portrayed here as a ram. That ram is protecting King Taharqo. Two cobras are symbols of sovereignty. This sphinx and others like it lines a road to the temple of Amun at Kawa. This is from the 25th dynasty, 690-664 BC.

This is supposedly a pair of protective spirits, a great lion or Ugallu/ This is Assyrian, from Nineveh, dating to around 700-692 BC:

Bronze tablets like this one were often placed on temple walls as dedications to gods. This tablet is said to describe an offering made to the Sabean god Almaqah after a successful grain harvest. A Tree of Life is surrounded on either side by sphinxes and date palms. It dates to the 2nd century BC of Yemen:

And, finally, this is a 4th-century AD mosaic floor from a villa in Dorset. It is an important Christian remain from the Roman Empire. This central portion is believed to be the earliest known mosaic of Jesus Christ. The Greek letters X and P (chi and rho) are the usual symbol of early Christianity. The pomegranates are meant to suggest immortality.

In the corners of the larger mosaic are four heads, thought to be Matthew, Mark, Luke and John. The mosaic was rediscovered in the 1960s.


22
May 15

Westminster Abbey

Westminster Abbey has more than a millennium of history behind it. Monks moved in around 960 AD. England have crowned royalty there since 1066. The structure reaches back to the 13th and 16th centuries. Seventeen monarchs are buried there, and more than 3,000 other people besides. Many of them especially important to the United Kingdom and the world. They could use a good dusting in places, but it is a beautiful church.

No photos inside, but here are some from the courtyard, including the famous west towers and flying buttresses.


22
May 15

Ogilvy and Mather

Today we met with Marshall Manson of Ogilvy and Mather. He’s a Virginia boy who cut his teeth in political campaigns and working at Edelman. He now oversees social media and communication across the Ogilvy and Mather family of 38 companies, particularly in the European Union, the Middle East and Africa. That’s covering 44 offices and 350 people.

They represent companies like Coca-Cola, British Airways and Puma. Where would you even start with any given task when you’re dealing in that sort of geographic and corporate scope?

“We try to root the thinking in the same way we think of politics. You’re going to win or lose.”

OK. How does one win?

Manson, you learn pretty quickly, is that refreshing sort of person who gets right to it.

“PR people suck at getting results. Really bad,” he said.

So we’re talking about ad value and opportunities to see. Ultimately, then, there’s some return on investment in there, but he didn’t get into that.

Point being: “We need proper metrics.”

“The public relations industry is moving much more into the direction of being data driven,” Manson said.

We’ve heard that over and over lately. Focus like a laser through the metrics. And Manson showed us a few glimpses of the data they’re using.

Here are a few Coke ads OM has placed in the Middle East during Ramadan. Because of the requirements of the season, this is viewed as a huge marketing opportunity for companies. Many organizations spend 20 percent of their marketing budget during that period because they know people will be home. Think of it as an extended Super Bowl.

Anyway, the ads:

Coca-Cola #OpenUp from charlotte tansill on Vimeo.

We’re talking about this concept of “touched the hearts of” people as a media metric.

But Coca-Cola, Manson says, only uses one metric: the brand love score. That Ramadan spot above saw Coke’s brand love score increase by 42 percent. That, Manson said, is the largest increase in 30 years of surveying. It aired only 10 times on television. He said the bulk of the penetration was found almost exclusively online, via social media.

Here’s a British Airways campaign. Actually, this is an incredible description of an impressive ad campaign. Watch this all the way through:

Manson said this ad started with one of the OM creative people playing outside with his son. A plane went overhead, the kid looked up and pointed to the sky. A few computers, some programs and transponders later, that campaign ran in Leicester Square and other key spots. The campaign won the Grand Prix at the Cannes Lions International Festival of Creativity. More importantly, British Airways saw key route sales increase by 70 percent. They figure that kid on the screen pointing at the plane going overhead led to $16.5 million. (That’s American. I did the math for you.)

I wonder what the creative designer’s kid got for Christmas that year.

He also discussed the ads that they produced for IBM to run during the Masters. Instead of running the same spot over and over and over, they told dozens of stories:

It took 29 clients, nine crews, more than 100 interviews and 20 editors. The takeaway quote: “We meet an explosion of possibility with an explosion of content.”

Manson said one of the innovations that needs to occur in public relations is “breaking down speciality barriers within PR. A good idea is a good idea. It can come from anywhere.”

And he likes his ideas simple.

“If you can’t get it on a napkin, phrase or sentence then its probably not an idea yet.”

Personally, he said, discovery is what motivates his work. Manson feels that you’re often making up your job as you go along in public relations, particularly in the creative side. He uses words like ‘reinvention’ and ‘world changers.’ And he says you have to love that.

You have to have curiosity, as well. Ask why, he says.

“If you’re intellectually curious this is a bottomless pit of discovery,” Manson said.

Ultimately, it remains a persuasion business. The client thinks they’re right. The boss thinks she’s right. Stakeholders feel they are right. And so, he tells students, you should get used to arguing for something that you dislike. He says he likes to ask his interns to specifically describe something they are passionate about. And then he makes them argue the opposite point of view.

I love that exercise.

And finally, his tips for crisis communication:

Have friends before you need them.
Always be listening.
Don’t be an idiot.
Avoid the self-inflicted errors.

This is on a giant wall on the ground floor of the OM building:

We saw some other great stuff today. We changed trains at Baker Street. Yes, they play up Sherlock in the station a fair amount:

Somewhere in the Underground we saw this ad, which I thought was curious. I wonder what the American Dream means outside of the country? This would be an interesting thing for someone to spend way too much time on:

My first quess is that it would have something to do with the grass-is-always-greener phenomena of human nature.

And, finally, our neighbors were ready to welcome us back home this evening:

Great day, indeed.


21
May 15

Tourism pictures

We enjoyed our afternoon tea today. We’ve been with a lovely guide who has been so kind and fun and cheerful — she’s an actress who does walking and bus tours on the side, so you can imagine the personality. We bought her high tea this afternoon and sat and chatted with her about this and that. And then she told us all of the places we should go shop.

Not that we are big shoppers, mind you.

You can see in the top left corner the salt and pepper shakers. These are the ones from the adjacent table:

So we walked around Liberty, a fancy-smancy place where we’d normally never go. But we found a huge selection of recovered Indian drawer pulls. Then we tried to mentally count how many drawers and doors we have in our house. We bought enough for both bathrooms and the laundry. They are going to look awesome when we install them. And they’re direct from India, by way of London. So cosmopolitan.

In Liberty, they don’t forget. These markers are placed in a prominent stairwell. People probably rarely stop to think of them, but they don’t forget.

We pass by the All Souls Church on Langham place on some of our walks. They get some nice light on their building in the late evening.

A water bottle I picked up somewhere, but with a message:

We saw this walking home from dinner tonight:

Why this car is ever parked is a mystery:

It just wants to go fast:

Or is that just me?


21
May 15

Meeting with the Jacksonville Jaguars

In London, the Jags’ rep still pronounces it Jag-U-Ars. It is delightful. We mentioned that a few Auburn guys were signed by Jacksonville, and she discussed several of the recent acquisitions from the SEC. Not the S-E-C, but the “SEC.” It was delightful.

And Laura Oaks, director of the Jags’ UK sponsorships, knows her stuff. This was a fascinating chat.

Laura Oaks

So the Jags have the exclusivity deal in London. This works well because they have limited market demographics at home — new franchise, much of their geography is actually in the Gulf and a great deal of their presumed Jacksonville fanbase is made up of military folks, transient or otherwise engaged fans. When owner Shad Khan made a multiyear commitment it might have seemed odd to some observers. But when you hear about what they are doing, a lot of things will start to make sense.

For the raw numbers, one game in London is worth the same amount of money as two games in Jacksonville in terms of the ticket yield. There will be three NFL games in Wembley this year, and they’re expecting to fill the 85,000 seat stadium for each game. Some four percent of the fans will be American and six percent more will come over from Europe. The rest are from the UK. The NFL estimates they have 28 million “avid fans” in the country.

So the first question is, “How do we make ourselves a mainstream sport?”

It is a multi-layered problem.

To mainstream they’re trying to become a top five team among the UK fanbase. They’re currently ranked as the number 10 team among NFL franchises there, but they’re surging. When they started the Jags could count 508 fans there, now they have a list with 35,000 fans. This, Oaks says, is a solid commercial base.

So the Jags are the fastest growing fanbase in the U.K. That multi-year deal helps, and along with that the commercial exclusivity that comes with it. They’ve also done a great deal of player, veteran, cheerleader availability programs to create a sense of openness with the fans.

Some of the problems start with the basics of football. They’re educating fans and employees about the game. Oaks told us about how she was hired for the job with no knowledge of the sport. (She’s an accomplished sports marketer and a quick study, but on day one she knew nothing of the sport.) Also, London is hugely competitive in sports. There are 15 football clubs in the city, a pro basketball team, a handful of rugby squads, cricket and an active outdoors cultural to compete with.

So you’re teaching a sport to a new nation. You’re doing it with a team that is, hopefully, on the rise.

“We are dealers in hope,” Oaks said. “We must at least give people the hope that we could win.”

Jacksonville’s commitment means they are the only team with commercial rights in London, but they are a young team, they haven’t yet won anything to merit a great deal of attention and so on.

“You’re taking a product into a new market, how much do you Anglicize it? How much do you Americanize it?”

So we’re talking about culture of sport as much as we’re talking about the field or the branding or anything of that sort. Oaks said there’s definitely a “love affair with that Americana feel” that allows a fan to get beyond themselves and whoop and holler. But there is an aversion to the commercialization that we are accustomed to tuning out here in the States.

The Americana isn’t just limited to a huge play. They are having great success with the off-the-field fun. Oaks says they’re estimating 600,000 fans taking part in the pre-game tailgating festivities on Regent’s Street. I asked her how they mine those people as prospective fans. If you have 35,000 people in a Jags’ database and know you’re getting somewhere between 85,000 and 255,000 into Wembley (allowing for returning fans) then there are a lot of people left to consider.

So they’ve turned to a Fan Pass app. To take part in certain tailgating activities you have to have the app. To use the app you have to input data. That information about you goes back to the league and to the Jags.

NFL

There’s a big fan difference in the UK too, and Oaks says it leaves American fans amazed. They’re looking at this with the idea that players drive fans which drive teams, and so they are working hard to bring the two closer together. They’re pointing at those interactions as part of the success story. Oaks says they push 50,000 fans through Trafalgar Square in a four hour period for NFL events.

Successful as the grassroots efforts have been, traditional broadcast efforts remain a winner both in terms of teams and marketing. But Oaks said this global-NFL program is about more than 60 minutes on the gridiron.

“Fans have become die hard fans very quickly. This is about belonging and engagement. People want to belong to something. This is why sport is so powerful.”

Some of the most successful NFL brands in the UK are the Patriots — winners get recognition — and teams that were strong in the 1980s. Oaks said that three of the of the BBC channels back then were showing church programming on Sundays. One was showing football. So, if you are of a certain age, she said, you grew up and perhaps remained a fan of the Giants or Dolphins or the like. They were on TV. (I suspect Buffalo and the Niners land in that group, too.) Winners get recognition.

“Shad Khan wants this to be an internationally-recognized brand.”

Now think about this. The NFL has this inroad to London, but there are league efforts in Brazil, Germany and China as well. The question is, “How best to activate those markets?”