That’s a question, sure thing

There is such a thing as a stupid question. Quora has found it:

Is it safe to do the ALS ice bucket challenge with liquid nitrogen instead of ice water?

But, hey, at least someone thought to ask. One wonders if they simultaneously have access to liquid nitrogen and were unsure about the specific properties of the stuff. Happily, most of the answers have to do with experience in laboratories and an explanation of the Leidenfrost effect. Only one answer goes superlative, along the lines of “sure, if you want to die.”

Mr. Freeze aside, the question was asked, and answered. The question even referenced Leidenfrost. So, yes, stupid question.

Glad it wasn’t asked over at Yahoo Answers, the land of enchantedly silly questions.

Class today. Meetings today. Meetings into the night. It was a full, full day. Quora helped. Yahoo Answers never helps.

Things to read … because even when you read only this much, it helps.

Cyber attacks on hospitals rising 600 percent:

The computer networks of hospitals and health systems that hold millions of patient records and valuable personal information are quickly becoming a favorite target for hackers.

A recent report from security research firm Websense finds that while attempted cyber attacks are on the rise in many industries, the amount of digital invasions on hospitals is unparalleled and has risen 600 percent in the last 10 months.

Just in time for all those medical records in the cloud. Should be fun.

Why Interactives are the Next Big Thing in Content Marketing:

Interactive graphics, or ‘interactives’ for short, are like the Transformers of visual content: They can take on a variety of forms. You can find an interactive that’s a microsite, dashboard, or a map, to name a few. But at the core, they’re all visualizations that allow viewers to explore the information presented for themselves.

By definition, interactives engage viewers in a very active way – and that engagement can be incredibly powerful to marketers. People viewing interactives spend more time on the page, seeing a brand associated with content that interests them, all at their own pace.

[…]There are three situations where making an interactive is the way to go: (1) complex data visualization, (2) personalized branded content, and (3) customized product explainers.

Fortunately, there is already a brilliant visualized explainer to answer the question above. Enjoy:

More tomorrow.

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