Melts in your mouth, not in your hand. That was the slogan, right? That’s the jingle. The motto that the Mars people and the M&Ms sloganeers gave us that line — it was originally a pitch to the U.S. Army — in 1954. So even though you don’t hear it every day anymore, its been in our minds all of our lives.
You can’t hardly see an M&M without thinking about that line.
It melts in your mouth, not in your hand.
And yet, when I have the chance to enjoy some M&M’s, it looks like I’ve been slapping The Joker around:
