Page three is always the first page that really matters. Your thumb basically wipes out the ads paid for on the inside cover. Everyone knows there's no story there.

And seasoned buyers know that people that put their advertisements for leather bound books just inside the cover are suckers.

Now on page three, that's where you set the tone. And the tone is chrome.

Couldn't tell you the last time I saw a piston ad, but in 1954, you thought about such things.

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