This was one long vertical ad down the side of one page. I had to split it for the format here, which ruins some of the drama, but ... Whatever you guessed, you were wrong.

You can understand why this brand would later be quietly folded into other parts of the Life Savers portfolio.

A larger mystery to me is where the antacid spots in general went. They were always on television and in print copy. When was the last time you saw such a thing advertised? Was there an outbreak of stomach acid and heartburn that disappeared by the 1990s? Did stress just decide to manifest itself differently in everyone somewhere along the way?

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