Wow. Once upon a time advertising featured little old ladies scolding their children or glowering at you. And then came a more glamorous, angelic period in the middle of the 20th century.

Before "The 1967 Body," though. This TV ad for the same line must have pushed the boundaries in 1961.

There's not a lot of text here, either, compared to ads of the time. "Words will just get in the way," they said.

The Helene Curtis line started in the 1920s, coined the phrase "hair spray," and challenged Avon for door-to-door sales by 1961, but the Chicago outfit was acquired by Unilever in 1996.

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