Maybe it has always been this way, but when you look back a generation or two at ad copy and you start to wonder if this was just an experimental field for word usage.

Mindsticker? Have you ever heard of such a thing? Here's a supporting television ad. He's hard at work. And you can't be with him, but drink this and look great, so you're on his mind. No doubt some enterprising young grad student has written a few thousand words unpacking this this toward their thesis.

Brain glue and heart adhesive didn't focus group well.

Thought trap? That was just right out.

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