It took a three-man team to put all of the day's milk in the giant marketing machine.

Thankfully, technology would shrink the marketing machine. But not before Everett.

Everett fell to his death from the 11th step of the milk marketing machine. Weak bones, you see.

In the early 1940s, milk was an $11 billion industry. These days, that number is more like $37 billion. The book says people were paying more for milk than cars, clothes or coal and gas. I wonder when that changed.

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