This was a two-page soap ad, right at the back of the Digest. On the left was this big mug, ready to startle you. Remember, Psycho was released just two months prior.
On the right-hand page was a full block of text, purporting to tell you all of the things you didn't yet know about Dial soap. Apparently the ingredient AT-7, an exclusive ingredient Armour and Company used to create that pleasant smell, was also good at killing Staph. Hexachlorophene was also blamed in 15 deaths in the U.S. and 39 in France, after which its use got substantially curtailed by the government in 1972. It has some toxicities in high doses that aren't healthy, let's say.
There was a lot to still learn about soap, it seems. The easier to distract you from this ceramic-tub murderer.