This message from the Brand Names Foundation, which would like you to know that the happiest homes shop name brands because that means reliability and dependability. The maker, the text says, will stand behind their product to a customer's complete satisfaction.

There was apparently a frightful time of knock off refrigerators with no badges. They looked fine, and the price was better and they kept everything cold, for a time.

You can't find a lot about the Brand Names Foundation which is ... poor branding. It was a post-war organization, and I have found mentions into the early 1970s. By then brands started figuring this out for themselves.

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