I remember television versions of this freshness campaign. They were perhaps more disturbing than the print ads.

There was a board meeting at Dow HQ. They did the math, $.09 was too much to offer. "Eight it is, you bet boss."

And bring me that fish when the photo shoot is done. That's dinner tonight.

Whoever ran the Saran Wrap portfolio was a notorious penny pincher.

None of the coupons were pulled out of this book. None of the card mailer contests were submitted. I guess mine wasn't a family that did that sort of thing.

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