One of those famous one-column ads, from the aforementioned Outdoor Family Window Shopper insert ...

According to online ads, you can buy a lot of these still today. Prices run between about $700 to a couple grand. I'm sure that's what-the-market-will-bear and preserved quality.

It's just a marketing ploy, probably trading on the nostalgia of readers who were grandparents who have some recollection of the old Roughrider, and need to set up their grandsons for their birthday or something. But what a cool gimmick, all the same.

And check out the box it came in.

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