And here's our last page of ads, and the last entry for the 1934 collection. I've searched all of the names on this page and with the exception of the directors names from the bank, I've come up empty.

Now, to a man, all of those bank names are important local people. Most of them are affiliated with the university, the rest are pillars of the local community. It was a big deal putting these names in the ad. You knew these folks, and your money always felt safe with the people you saw every day. And if you can't trust your neighbors with your money in 1934, there's always a jar you can bury in the backyard.

Even as you were urged to look to air conditioning, you were still buying the black rock and the frozen water for all your domestic needs. Looking back, the 1930s sometimes seem like a time between times. It didn't feel that way to them, of course. No one thinks like that in their moment. Apparently Homer Wright, the druggist from above, was also involved in Auburn Ice & Coal. The web tells me it was a company that registered with the state in 1925. Ads a few years later list the Ice & Coal phone number as 118. I wish I knew more about the Auburn Ice & Coal Co. Perhaps I'll find out more about it in other places.

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