February, 2012


21
Feb 12

A random assortment of small things

The BIC, Gillette, Shick razor marketing war reaches its logical conclusion:

Groomed

This, the restaurant manager, pictured here, tells me, is not an escalation in the face trimming arms race. It is instead a sign for the ski slopes. You need to know the condition of the terrain you’re about to fall down, he said. You need to know where this a good route or a bumpy one. He had to explain this to me because he’s hanging Colorado skiing paraphernalia in a barbecue house in central Alabama.

But it makes sense. The Zamboni of the skiing world, as I called it, except it is in no way like a Zamboni. But otherwise, exactly like one.

This is at Moe’s, in Lakeview, where I met Brian for lunch today. It is a central location between our offices the barbecue is pretty good. It is a Colorado-based riff on Alabama and Memphis style meat.

The manager says he’s still trying to find the ideal place to hang this inside.

They don’t understand seven-blade razor jokes there, but that’s OK, because I had no idea about this impressive piece of machinery either. The chicken was delicious. They’ve made a mockery out of black eyed peas. All things in life are a tradeoff.

Things to read: Why organizing beats is just as important as large investigations, ” good reporting happens more regularly and more quickly when information is organized from the start and a beat is built around a clear organizing principle.”

The value of Quora, I think, is jumping in toward the end of a good conversation. There is a great curation of links on this page.

Up in the air! It’s a bird! It’s a plane! It’s a zipline!

What is believed to be the nation’s first universal-access zip line and canopy tour is scheduled to open in April at Red Mountain Park in Birmingham.

Consisting of 10 platforms and seven zip runs ranging from 100 to nearly 350 feet long, the course will allow visitors to fly between elevated platforms built in the trees while descending a portion of the slope, tacking back and forth over a draw in the mountain.

At points in the course, a rider will be 50 feet off the ground and moving 25 to 30 mph.

The first comment, before things turned to that delightful level of vitriol and anonymous recrimination that makes most general comment streams, was wonderful: “I have a 17 year old in a wheel chair, I love that he will be able to do this!”

Maybe I’ll get to see him out there. Yes, I’ll be in the ziplines.


20
Feb 12

Monday Monday

Ike

Ike Pigott, former television reporter and Red Cross strategist, is now a spokesman at Alabama Power. He is famous for his ability to deliver an entire half of a presentation with his eyes closed, as he is simulating here. Pigott spoke in my class today, we filled one room with two classes worth of students and I believe we all learned something. I know I did.

He did not deliver his presentation with his eyes closed. Every other picture I have, however, suggests he has an awkward posture. And since everyone blinks …

Pigott was kind enough to discuss crisis communication and did so through the prism of strategy and social media. It was a great presentation, which you’d come to expect from a pro like him. As I said on Twitter, if you have the means, I highly recommend picking an Ike Pigott up.

Recruiting phone calls into the evening hours. “Have you heard about all the cool things this department does? And the interships our students routinely land? Did you know about our scholarship opportunities? What questions do you have that I can help you with?”

I like doing the recruiting phone calls. Most of the kids are interested in what you have to say, and they’re excited to get the phone call. You have to be careful about how many you make at one time. Somewhere around 25 phone calls in one evening you start to feel incredibly repetitious.

But the program at Samford does a nice job of selling itself. The are great opportunities behind the Samford gates. And then there are plenty of places in the city and across the region that have a high reputation, built of years of experience, with the quality of interns the program produces. Then they go out in the world and get really cool jobs, from coast to coast, in the NFL and national magazines and the Washington Post and big PR firms, or they start their own companies or work in huge churches and find incredible opportunities to take what they learned on campus and turn it into something they are passionate about.

And then there are the scholarships. So, really, it sells itself.

Still, you have to reach out and contact potential students. There will be a lot of that this week.


19
Feb 12

Catching up

The weekly attempt to share a few more of the pictures that haven’t, as yet, made it elsewhere on the site.

Ronnie Brown and Cadillac Williams spent some great years playing football at Auburn. They were both taken in the first round of the NFL draft after their perfect 2004 season. Shame about the people they ran around with when they were in school, though:

Cadillac

Look at the fu manchu, the handlebars, the eye patch, the neck tats. Those kids are of ill-repute.

That’s actually a chart-your-growth-compare-to-NFL-caliber-athletes-and-try-not-to-be-disappointed poster. It is still on display at Momma Goldberg’s, some eight years after it was timely. The location means the second half of that sentence makes perfect sense. People can see the picture alone and know where I’m standing at that moment.

Meanwhile, one of the current football superstars was having dinner on the patio, just outside, when I took that shot. And, yes, we were about to have dinner outside in February. Life is good.

Quick! Count the typos! There are a few. This is the fine print on the back of a gymnastics ticket:

Typos

This pitch is too low:

AUBaseball

That’s from the Friday game against Missouri. Auburn won. The Saturday game was rained out. Mizzou won both of those games, the last one was shortened to 7 innings because of time constraints. (Missouri had to catch their plane.) Auburn left 29 runners on base in 25 innings this weekend.

It was a cold and drizzly day for baseball. Friday? Friday evening was beautiful. (Click to embiggen the panorama.)

Plainsman Park

And now, a few more gymnastics pictures from Friday night:

gymnastics

gymnastics

gymnastics

gymnastics

Still more in the February photo gallery.


18
Feb 12

Networked power

Rain, which we need — we are in an extreme drought, meaning crop and pasture losses and widespread water shortages or restrictions. Or at least in the literature. According to the Southeast Regional Climate Center‘s 2011 State of the Climate (PDF) two metrics, the Palmer Drought Severity Index (PDSI) and the Palmer Hydrological Drought Index (PHDI) suggest the dryness in the region throughout much of last year hasn’t been experienced since the early 1980s. They note this period is “comparable to the dryness experienced during the drought years of the 1920s, 1930s, and 1950s.”

Not that you’d know it by media coverage or water consumption. That probably sounds preachy, but it is meant as an observation. There are slides in that climate report that compare today to the 2006-2008 drought, when cities put out traffic signs urging you to conserve and then the 1998 to 2002 drought. Where I worked toward the end of that period one town created a water use hotline. If you saw people wasting water they asked you to call and report it. People could not wait to tell the police about their neighbor’s luscious lawns. It got so chaotic the police closed the hotline.

You don’t even hear people talk about it this time.

Me? I’m just ready for the neighborhood pool to open.

So it rained a lot today. We live in an area that with a sandy loam soil. We’re right on the geographical border of the Appalachian plateau and the upper coastal plain, so it is dark in places and sandy in other places. And today the water stood on it. When you can make water stand on sand for more than a few minutes you’ve poured a great deal of water on it, .84 inches today.

So that kept us inside. The baseball game was canceled hours before they played it. There’s a doubleheader tomorrow.

Today, just hours and hours of spreadsheets. I think I did three or four hours, which is really six weeks in spreadsheet years.

At the end of it all I had a wonderful example of the truism that this is an age of being able to find information. Once, a few centuries ago, some people knew everything. Not many people, but a few folks had the essence of the sum of human knowledge. Enter Gutenberg, more academies, schools, science, the Enlightenment and the benefit of Flintstone vitamins (brain food!) then things became really expansive. Before long a single issue of a good newspaper, supposedly, had the equivalent amount of information of our ancient polymaths. Once it was what you know. As we learned in school it is: what you know, what you can cram and what you can find in the card catalog.

Of course, these days it is what you can find on Google. Or, as my friend Ike Pigott says, you find it in your network. (And, thus, it is who you know, it will forever be who you know. That’s really the network he likes to talk about in his presentations.) Pigott is coming to speak to my students Monday, so I’m riffing here on some of what he presents. But the important part, these days, is that you know how to find information.

My example of this, was in trying to find a solution to an Excel problem. I was combining four different spreadsheets, removing the superfluous cells and making everything line up nicely. The bigger chore was removing the redundancies. Some of these lines had the same names and contact information. I searched on Google for something like “removing duplicates from Excel.” My Googlefu is strong because I’ve built enough pages and sites to write them both as a designer and a reader. In a game where finding the right word combination is the key I’m usually a big winner.

Only this search was giving me the typical Microsoft tutorial written by a committee of technical writers. The phrase you need is “conditional format unique values,” an expression of bland words grouped together, whose mere existence can wring the life out of any joy you had on a rainy Saturday, and that is before you skim the tutorial. I’m not interested.

I asked my lovely bride if she knew how to “conditional format unique values.” Being a very smart person, she does not know because she has no use for such phrases, I’m sure. But, being a very smart person, she said “Why don’t you just sort alphabetically and delete the duplicate rows?”

(See? That was all about who I know, who happened to be sitting in the same room. I networked well on the homefront.)

I was coming to that idea, actually. I’d had the idea and got sidetracked by this paragraph:

Filtering for unique values and removing duplicate values are two closely related tasks because the displayed results are the same — a list of unique values. The difference, however, is important: When you filter for unique values, you temporarily hide duplicate values, but when you remove duplicate values, you permanently delete duplicate values.

Sometimes asking Google is not the easiest answer. Sometimes you need your own personal expert. That’s the power of your network. From now on I’ll just ask an Excel question aloud. The look I receive from someone who thinks it a stupid question can’t be worse than reading stuff like that.


17
Feb 12

Sporty Friday evening

Opening day at Plainsman Park. Derek Varnadore struck out 11 and Creede Simpson, the only returning starter in the field for Auburn, had this RBI double late:

CreedeSimpsonbaseball

He also forced a walk-in run. The Tigers got the season started off right with a 5-2 win over visiting Missouri. Tomorrow’s game is already a rainout. Maybe they’ll play two on Sunday.

Dinner at Momma Goldberg’s, fighting the crowds of freshmen and others who don’t yet understand the implications behind “Who hasn’t ordered? Can I take your order please?”

Walked down to the Arena to watch the gymnastics meet. Auburn, on a losing streak, welcomed second-ranked Florida. They’ve hosted three teams from the top six in the country so far this season, but the Tigers are getting better every meet.

bars

Auburn had a season high in three of the four rotations, making a new season high final score and the second best score in school history. Even still, they came up just short to Florida 196.875-197.500. I can’t tell you the all-around winner because a bizarre new SEC rule prohibits acknowledging individual accomplishment at the meet. And the university release doesn’t include any Florida scores. (Who needs completeness?)

More pictures from today will be here on Sunday. Be sure to come back for those.

floor

Tomorrow? Rain. Rain. More rain. We’re getting up to 2.50 inches in the next couple of days.