Two things about this photo.
First, these are the Camp War Eagle counselors, upperclassmen who are spending their summer on campus to help familiarize and acclimate the incoming freshman to the campus layout, rules and traditions.
If I remember correctly my freshman class was the first to have the Camp War Eagle experience. They put you in a dorm, sign you in, play loud music, give you free pizza and generally make the place feel like a party that first afternoon. That evening, and for the next two blistering hot Auburn days and nights you're walking around, learning about the buildings and where everything is located. They even hold a mock pep rally in the empty football stadium, and no one thinks it anything but impressive.
Second, notice that poster in the background to the left. When I started at Auburn it was the only the second year of registration by phone. Freshmen registered for their fall classes during the orientation camp. During the year this involved a midnight start, meaning we all started dialing a rapidly overwhelmed phone system around 11 p.m. hoping to sneak in. It was staggered by your class status. After three long weeks of watching upperclassmen register freshmen could finally get whatever was still available, which often wasn't much. But still, phone registration, tedious and stressful as it could be, was far better than standing in lines all day has was the previous practice.
The phone systems were so new that, at CWE, they made us all watch a VHS tape on navigating the system. By my senior year you could register by phone or online. The next year, as I understand it, the old phone system was gone.
One of these students is now a prominent attorney, another works at the university.
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