Welcome to the advertisements. This is the photo that is at the front of that chapter. Not an ad per se, but you knew who was on display here.
Wonder if they paid for that.
This place still existed when I was on campus, though the name, I think, was different. Here it says College Barber Shop. I'm not sure the name it took during my time; my frehsman roommate suggested someone and I went to her for the duration.
Today there are two barber shops listed almost next to one another on College Street, and one still enjoys the buzzcut king reputation, where, in my day, you got a high-and-tight for about two bucks.